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- Tasks: Analyze consumer research to track brand health and customer satisfaction.
- Company: Join a dynamic team focused on customer insights for major brands like B&Q and Screwfix.
- Benefits: Enjoy a competitive benefits package and opportunities for career growth.
- Why this job: Be part of a culture that values curiosity, inclusivity, and customer focus while making an impact.
- Qualifications: Experience in market research, data analysis, and report writing is essential.
- Other info: Fluency in English is required; additional languages are a plus.
The predicted salary is between 28800 - 43200 £ per year.
As the Insight Analyst you will sit within the Group Customer and market intelligence team, you will work on quantitative consumer research across brand health tracking and customer satisfaction monitoring studies, providing the business with a regular updates whilst working closely our banner teams (B&Q, screwfix, Castorama, etc) about our customers and non-customers – how they perceive us and rate their experiences with us. What’s the job?:
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Understand factors and context that may influence brand health and customer satisfaction metrics.
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Responsible for the accuracy, thoroughness, quality, and timeliness of reporting insights.
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Contribute towards the development of new analysis and reports that can help democratise insights in the business and promote customer centricity
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Build relationships and collaborate with colleagues in the wider Insights function as well as in other departments such as Brand, Digital, UX, etc.
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Manage changes to customer satisfaction surveys and dashboards (implement, test, QA)
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Identify ways to drive efficiencies and automation to ensure there is more capacity to support in ongoing deliverables/ ad-hoc requests across the team.
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Support the management of the day to day relationship with research agencies and other third-party suppliers.
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Experienced in market research or customer insight (client or agency side)
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Experienced in quantitative research methods, questionnaire design, and data analysis
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Strong data literacy with an ability to extract customer insight from quantitative data
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Experienced in report writing and creating impactful storytelling
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Experience with Microsoft Excel, PowerPoint, and data tabulation tools
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Capability to work on several workstreams at once and prioritise accordingly
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Fluency in written and verbal English is a must, fluency in spoken French (or Polish or Spanish) a plus
Be Customer Focused – constantly improving our customers’ experience
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I listen to my customers
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I use available data to help make decisions
Be Human – acting with humanity and care
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I do the right thing
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I am respectful
Be Curious – thrive on learning, thinking beyond the obvious
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I build and share new ideas
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I try new things and share my learnings
Be Agile – working with trust, pace and agility
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I have courage to be creative
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Done is better than perfect, I aim for 80/20
Be Inclusive – acting inclusively in diverse teams to work together
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I embrace allyship
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I have self-awareness and a desire to learn
Be Accountable – championing the plan to deliver results and growth
- I own my actions
We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.
Insight Analyst - Brand Health and Customer Satisfaction employer: Kingfisher plc
Contact Detail:
Kingfisher plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight Analyst - Brand Health and Customer Satisfaction
✨Tip Number 1
Familiarize yourself with the latest trends in brand health and customer satisfaction metrics. Understanding the current landscape will help you engage in meaningful conversations during interviews and demonstrate your knowledge of the field.
✨Tip Number 2
Network with professionals in the market research and customer insights space. Attend industry events or join relevant online communities to connect with others who can provide insights or even refer you to opportunities within their organizations.
✨Tip Number 3
Showcase your data literacy skills by preparing examples of how you've used quantitative data to drive insights in previous roles. Be ready to discuss specific projects where your analysis led to actionable recommendations.
✨Tip Number 4
Highlight your experience with collaboration across departments. Prepare examples of how you've successfully worked with teams like Brand, Digital, or UX to achieve common goals, as this aligns with the collaborative nature of the Insight Analyst role.
We think you need these skills to ace Insight Analyst - Brand Health and Customer Satisfaction
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Insight Analyst position. Familiarize yourself with key terms like brand health, customer satisfaction metrics, and quantitative research methods.
Tailor Your CV: Customize your CV to highlight relevant experience in market research, data analysis, and report writing. Emphasize your skills in Microsoft Excel and PowerPoint, as well as any experience with customer insight or quantitative research.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-centric insights and your ability to collaborate across teams. Mention specific examples of how you've used data to drive decisions and improve customer experiences.
Showcase Your Data Literacy: In your application, provide examples of how you've successfully extracted insights from quantitative data. Highlight any experience with questionnaire design and your ability to create impactful reports that tell a story.
How to prepare for a job interview at Kingfisher plc
✨Showcase Your Data Skills
As an Insight Analyst, you'll need to demonstrate strong data literacy. Be prepared to discuss your experience with quantitative research methods and how you've extracted insights from data in previous roles.
✨Emphasize Customer Focus
Highlight your commitment to improving customer experiences. Share examples of how you've used customer feedback or data to drive decisions and enhance satisfaction in past projects.
✨Demonstrate Collaboration Abilities
This role requires working closely with various teams. Prepare to discuss how you've built relationships and collaborated with colleagues from different departments, such as Brand or Digital, to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage multiple workstreams. Think of specific scenarios where you had to prioritize tasks or implement changes effectively.
