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- Tasks: Engage with west-end agencies to promote Digital Out-of-Home media.
- Company: Join a leading global out-of-home media corporation with a digital-first approach.
- Benefits: Enjoy a collaborative work culture and opportunities for professional growth.
- Why this job: Be part of an exciting industry transforming advertising through digital innovation.
- Qualifications: 3+ years in media sales, with strong face-to-face and digital experience.
- Other info: Target 10 agency meetings weekly and attend relevant social events.
The predicted salary is between 36000 - 60000 £ per year.
Do you have strong media sales experience? Are you excited by the incredible advancements in digital out-of-home advertising? Interested in a role selling to west-end agencies? If so please read on.
The Company
One of the world's leading out-of-home media corporations with a "digital first" methodology and an agency style culture and feel. They are looking for an Account Director to engage with key west-end agencies. Out of home is quickly evolving into one of the most exciting and digitally important media available. With the continual development of technologies which enable digital out-of-home to target and interact with individuals based around real time data, analytics and insight, brands are able to influence people (via digital channels) through customised messaging on their physical journeys. Our client has the realistic aspiration of being one of the top 3 global digital companies over the next few years. Currently 50% of all spend with the business is digital.
The role of Agency Account Director
This role is on the west-end agency team. Therefore, as Agency Account Director you will be selling the benefits of Digital Out-of-home media to your agency contacts; sharing campaign examples and successes, digital innovations, new inventory, latest research and targeting options etc. The aim of your role is to maximise the share of campaign spend for Digital Out-of-home. The actual booking will be made via the specialist agencies and therefore you won't personally close the deal. It is therefore an extremely collaborative departmental effort. Your agency patch will be MEC, UM and Initiative and you will be targeted with 10 agency meetings a week (as well as naturally going to relevant socials).
Requirements for this Agency Account Director position
- 3+ years media sales experience
- Strong face to face sales experience
- Digital media sales experience and/or out-of-home experience is highly desirable
- Understanding of how digital out-of-home fits into the marketing mix
- Confident, articulate, sociable and outgoing
- Stable career path
- Team player
If you think that you could be the Agency Account Director that we are looking for, please send your CV to Media IQ and a consultant will be in touch.
Agency Account Director - Digital Out-of-Home employer: Media IQ Recruitment Ltd
Contact Detail:
Media IQ Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Agency Account Director - Digital Out-of-Home
✨Tip Number 1
Network with professionals in the digital out-of-home advertising space. Attend industry events, webinars, and local meetups to connect with potential colleagues and clients. Building relationships can give you insights into the agency culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends and technologies in digital out-of-home advertising. Being knowledgeable about innovations and case studies will help you engage effectively with agency contacts and demonstrate your expertise.
✨Tip Number 3
Practice your face-to-face sales techniques. Since this role requires strong interpersonal skills, consider role-playing scenarios with friends or mentors to refine your pitch and improve your confidence in selling digital media solutions.
✨Tip Number 4
Research the specific agencies you'll be working with, such as MEC, UM, and Initiative. Understanding their client base and previous campaigns will allow you to tailor your approach and present relevant examples that resonate with their needs.
We think you need these skills to ace Agency Account Director - Digital Out-of-Home
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your media sales experience, especially in digital and out-of-home advertising. Use specific examples of past successes and relevant skills that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for digital out-of-home advertising. Mention your understanding of how it fits into the marketing mix and your experience with agency collaborations.
Showcase Relevant Experience: In your application, emphasise your face-to-face sales experience and any specific achievements in digital media sales. This will demonstrate your capability to engage with key west-end agencies effectively.
Highlight Team Collaboration Skills: Since the role involves working closely with specialist agencies, mention any previous experiences where you successfully collaborated within a team to achieve common goals. This will show you are a team player, which is crucial for this position.
How to prepare for a job interview at Media IQ Recruitment Ltd
✨Showcase Your Media Sales Experience
Make sure to highlight your previous media sales experience during the interview. Be prepared to discuss specific campaigns you've worked on and how you contributed to their success, especially in digital or out-of-home advertising.
✨Understand Digital Out-of-Home Trends
Familiarise yourself with the latest trends and technologies in digital out-of-home advertising. Being able to discuss recent advancements and how they can benefit agencies will demonstrate your passion and knowledge in the field.
✨Prepare for Collaborative Scenarios
Since this role involves a lot of collaboration with agencies, think of examples where you've successfully worked as part of a team. Be ready to explain how you can contribute to a collaborative environment and support your colleagues in achieving shared goals.
✨Engage with Agency Culture
Research the specific agencies you'll be working with, such as MEC, UM, and Initiative. Understanding their culture and values will help you tailor your responses and show that you're genuinely interested in building relationships with them.
