Digital Analyst

Hybrid – Staffordshire (2x days per month)

Our client, a leading organisation within the hospitality sector, is looking to hire a Digital Data Analyst to support data quality, analytics, and reporting across a large digital estate of nearly 100 websites. This role is central to understanding and improving customer journeys, identifying drop-off points, and enabling data-driven optimisation across online booking and digital experiences.

Responsibilities

• Deliver end-to-end reporting and dashboarding to support digital performance and conversion insights
• Assess, select, and extract data from multiple sources using SQL
• Analyse customer journeys to identify drop-off points and opportunities for optimisation
• Debug and validate tracking tags to ensure accurate and reliable data capture
• Work with GA4, Looker, Power BI, and Excel to produce actionable insights

Skills & Experience

• Strong experience with SQL, GA4, and Google Tag Manager (debugging and validation)
• Web analytics background (GA4 preferred; Adobe Analytics considered)
• Comfortable working in environments where some data sits outside a central warehouse
• Familiarity with Microsoft Clarity desirable
• Exposure to CRO is a bonus, not essential

Please note we cannot offer sponsorship for this position.

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