Paid Media Lead

Performance Marketing Lead

Personal Care – Sustainable Retail

£65,000-£75,000 + Shares

Hybrid – 2 Days a week in the East London Office

I am working with a sustainable retail start-up on a mission to banish single-use plastic from our daily rituals. Since launching the brand has received 300% MoM growth, been named the UK’s Best Eco-brands and saved 10,000 years of personal care plastics ending up in landfill.

Due to growth, they are hiring a Paid Media Lead who will work with the Head of Growth, defining and implementing their paid media strategy,

Responsibilities:

• Lead the development, execution and reporting of best in class paid media campaigns across; Google (YouTube & Search), Meta, TikTok & Affiliate. With a focus on sustainable customer acquisition growth.
• Build and lead a high performing paid media team spanning Meta, Google, & TikTok
• Working with the inhouse team on amplifying influencers through; UGC content, branded content ads, account whitelisting & spark ads.
• Leading the process for developing paid media creative, working with the internal marketing team to ideate, prioritise and brief creatives to relevant parties.
• Drive recommendations for the strategic direction and tactical execution of paid media, including; bidding methodology, ad copy & landing page testing, audience strategy & extensive creative testing.
• Develop and own the experimentation framework for all paid media activity. Develop experiment ideas with the team and prioritise based on impact and feasibility.
• Champion a data driven and experimental growth culture. Using data to find optimisation opportunities and improve the efficiency of our campaigns.
• Work with the growth and wider Marketing team on cross channel initiatives including new product launches and retention strategy.
• Develop your paid media knowledge further to ensure you’re at the forefront of the industry and always aware of the latest tactics and strategies to experiment with.

Candidate experience:

• Experience working hands on across Paid Social (Meta & TikTok) & at least 1 year in Paid Search (Google & Bing) preferably on a DTC brand(s).
• The thought of owning an idea from conception to execution fills you with excitement.
• Data is your friend – you find it easy to use insights to back-up your instincts.
• You’ll be comfortable working as a one-man-band or playing your part in a team.
• You're not looking to leave behind the executional elements of performance marketing just yet, getting stuck into platform optimisation is still important to you.
• Nothing gets by you – you have a no stone left unturned approach to every detail.
• You’re a professional plate juggler (though perhaps not literally!) – having multiple projects on-the-go is the kind of thing that gets you out of bed in the morning.
• You’re hungry to innovate – testing new methods and processes for Paid Media management.

If you are interested in applying for this, please email Jasmin@3Search.co.uk or apply using the link below.