Digital Marketing Manager | FinTech | 70-90k | London (Hybrid)

The Digital Marketing Manager / Demand Generation Manager will be responsible for developing, measuring, and optimising digital marketing campaigns across all channels (social media, paid social, managing the content calendar, blogs & SEO).

The Digital Marketing Manager / Demand Generation Manager will also be responsible for developing ABM campaigns with the sales team, to engage target accounts and audience segments with relevant messaging and content and deliver MQLs.

The Digital Marketing Manager / Demand Generation Manager must have

• Proven track record of success in digital marketing for a B2B SaaS Vendor

• The ability to thrive in a fast-moving environment with a modern tech stack and marketing tools (e.g., Marketo, Hootsuite, Bizible, Webflow).

• A strong understanding of the ABM playbook and proven ability to generate leads for Institutional Software Sales teams

If the Digital Marketing Manager / Demand Generation Manager has experience of Capital Markets, Crypto, Trading or Institutional Investors it would be advantageous but isn’t a prerequisite, as would experience working for a start-up or scale up.