MMM Consultant

This range is provided by Silverdrum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Salary c£65,000 + benefits

Are you passionate about shaping the future of marketing measurement? Do you thrive in a dynamic environment where innovation is key?

We are hiring for a Marketing Mix Modelling Consultant for a data consultancy within a media agency who will take charge of delivering cutting-edge measurement solutions to clients.

To be considered you will need experience with MMM and advising clients across econometrics.

Key Responsibilities:

1. Collaborate with clients to design and implement measurement solutions, leveraging best practices from media measurement and technical perspectives.
2. Utilize cutting-edge approaches and advanced mathematical and data techniques to deliver impactful results.
3. Lead Marketing Mix Model (MMM), attribution, and other measurement projects, ensuring statistical rigor and real-world media relevance.
4. Liaise with clients, directing projects from a modelling and mathematical standpoint, while maintaining a strong understanding of media dynamics.
5. Work closely with Data Scientists to bridge the gap between client needs and analytical solutions, ensuring high-quality outputs presented in a client-friendly manner.

Experience:

1. Experience in a similar role within a Media Agency environment, delivering MMM and attribution model projects.
2. Proficiency in Bayesian and linear regression approaches; familiarity with other machine learning techniques is advantageous.
3. Extensive experience in data mining and analysis, including designing methodologies to address ad-hoc queries.
4. Strong stakeholder management skills with exposure to client-facing environments.
5. Proven ability to collaborate effectively within multidisciplinary teams across various workstreams and projects.

Skills:

1. In-depth knowledge of Market Mix Modelling and Digital and TV attribution.
2. Excellent data visualization and storytelling capabilities.
3. Proficiency in coding, preferably in R or Python; experience with R Studio or Jupyter notebooks is a plus.
4. Solid proficiency in Excel and PowerPoint.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Marketing, and Research

Industries

Advertising Services, Market Research, and Marketing Services

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