In-Store Marketing Manager - Boots UK

Job Description
Closing Date: Wednesday 6th August
Location: Nottingham
Contract: 12 months secondment
Recruitment Partner: Frankie McCallister-Lyas
Overview:
Our In-Store Marketing Manager effectively project manages each campaign which lands in a Salesplan period. This includes ensuring timings are kept to, ensuring the in-store marketing period plan supports a strong customer journey from entrance of store to fixture, clear compelling conversion at shelf through strong creative, and the right kit in the right stores, with the correct guidance.
Key Responsibilities:
• Responsible for working through the campaign/period strategy with the Marketing squad and Go To Market and Trading. This includes ensuring the creative ladders up to the BVI, the nominations we use across the planned kit instore, nominations used, the choice of language across each piece of kit and accountable that this is legal and PML approved before ordering,
• Accountable for setting the in-store strategy for Own Brand in store including; masterbrand, language, hierarchy of message, offer, language, creative etc.
• Accountable for all campaign kit at fixture and throughout store – including base kit, high level kit and overlay kit. Requires briefing to agencies each Salesplan period to create creative packs which the In Store Marketing Manager will sign off and oversee through to production packs – lead the sign off of these with relevant teams. Responsible for the handover of these to the relevant production teams as per the Sales plan CPA
• Responsible for the changeover RFT in store – setting the guidance in WGLL which is communicated to store leaders, through to go-live – attendance on feedback calls to support the review of the campaign landing in store.
• Responsible for the correct showmaterial being sent to store across devolved nations and ROI. This requires a different set of stakeholders and following a different process to support.
• Ownership of the In Store Marketing Salesplan, campaign budget (total ISM budget for FY25 is £10.8m)
• Overseeing the Salesplan process – support with any escalations and issues with suppliers and trading which will impact store showmaterial, tray or unit.
• Accountable for signing off all Boots Own Brand units and trays as an own brand lead for ISM before production. This can include going out to tender, and management of that process through to decision and production/delivery.
• Management and review of suppliers and the ongoing ways of working
What you\’ll need to have:
• Strong experience and knowledge of in store marketing processes
• Experienced at planning and developing marketing campaigns through the in store channel
• A people focussed leader who motivates others and knows how to get the best out of a wide variety of stakeholders
• A driven individual who demonstrates high levels of accountability
• Strong communication and collaboration skills.
It would be great if you also have:
• Leadership skills
• Experienced at developing marketing creative and ideas which motivate customers to take action
• Experience within the Marketing function, and awareness of key stakeholders and processes
Why Boots:
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits:
• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)
What\’s next:
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you\’ll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.