Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage fan engagement strategies and oversee the F1 Unlocked membership program.
- Company: Join the dynamic team behind Formula 1, a leader in motorsport entertainment.
- Benefits: Enjoy a vibrant work culture with opportunities for growth and collaboration.
- Why this job: Be part of an exciting industry, driving fan connections and insights.
- Qualifications: 5 years in customer marketing with experience in fan engagement programs.
- Other info: This is a 12-month maternity cover role with potential for future opportunities.
The predicted salary is between 43200 - 72000 £ per year.
Our team of hundreds of skilled experts keep Formula 1 moving. We’re on the lookout for a Senior Fan Engagement Manager – 12-month maternity cover. Reporting day to day to the Head of Fan Engagement, the main purpose of the role is to manage data growth, fan engagement and the F1 Fan program!
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
Main Duties & Responsibilities:
* Accountable for ‘F1 Unlocked’ acquisition strategy & plan across owned, earned, paid and partner channels and the execution of the plan
* Accountable for ‘F1 Unlocked’ fan engagement membership program and reward strategy, planning content and campaign delivery
* Lead on data capture and enrichment opportunities to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources
* Oversee the campaign delivery for F1 Unlocked weekly communications and improve performance backed up through analytics and insights
* Drive the implementation and optimization of personalised, cross platform fan engagement journeys
* Ensure all contractual obligations are met across partners
* Team Management of a Marketing Manager and a Marketing Executive
* Alignment with the product marketing team on comms strategies per audiences
* Work effectively with creative teams and agencies as well as F1 data and product teams
* Work closely with the product team to define and develop features for Unlocked
* Work collaboratively with other F1 teams through cross-functional projects
* Ensure partner ambitions are aligned with F1 objectives
Specification Essentials:
* 5 years’ experience in a customer marketing role, managing lifecycles
* Experience delivering a fan program
* Experience delivering insight led engagement campaigns
Division:
Commercial
Senior Fan Engagement Manager employer: F1
Contact Detail:
F1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Fan Engagement Manager
✨Tip Number 1
Familiarise yourself with the F1 Unlocked program and its current strategies. Understanding the nuances of fan engagement in motorsport will help you speak confidently about how you can contribute to the role.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those who have experience with fan engagement programs. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in customer marketing and data analytics. Being able to discuss recent developments or case studies during your conversations can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of successful fan engagement campaigns you've managed in the past. Highlighting measurable outcomes will demonstrate your capability to drive results in this role.
We think you need these skills to ace Senior Fan Engagement Manager
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Senior Fan Engagement Manager position. Make sure you understand the key responsibilities and required skills, such as managing fan engagement and data growth.
Tailor Your CV: Customise your CV to highlight relevant experience in customer marketing and fan engagement. Emphasise any previous roles where you've managed similar programs or campaigns, and quantify your achievements where possible.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fan engagement and your understanding of the Formula 1 brand. Mention specific experiences that align with the job requirements, such as leading data capture initiatives or managing marketing teams.
Showcase Analytical Skills: Since the role involves improving performance through analytics, include examples in your application that demonstrate your ability to analyse data and derive insights. This could be from previous campaigns or projects you've worked on.
How to prepare for a job interview at F1
✨Show Your Passion for F1
Make sure to express your enthusiasm for Formula 1 during the interview. Share any personal experiences or insights you have about the sport, as this will demonstrate your genuine interest and understanding of the fan base.
✨Highlight Relevant Experience
Prepare to discuss your previous roles in customer marketing and fan engagement. Be specific about your achievements, particularly those that relate to managing lifecycles and delivering successful fan programs, as these are crucial for the role.
✨Demonstrate Analytical Skills
Since the role involves data capture and analytics, be ready to talk about how you've used data to drive engagement strategies in the past. Provide examples of how you've improved campaign performance through insights and analytics.
✨Collaborative Mindset
Emphasise your ability to work collaboratively with different teams. Discuss any cross-functional projects you've been involved in and how you ensured alignment between various stakeholders, as this is key for success in this position.
