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For Companies At a Glance
- Tasks: Analyse customer data to support marketing strategies and improve customer loyalty.
- Company: Join Ocado Retail, the UK's largest online supermarket, known for innovation and unbeatable service.
- Benefits: Enjoy hybrid working, private medical insurance, discounts, and 26 days holiday plus flexible bank holidays.
- Why this job: Be part of a dynamic team shaping the future of online retail with impactful projects.
- Qualifications: Numerate degree with strong analytical skills; experience in retail or FMCG is a plus.
- Other info: Embrace a culture of inclusivity and growth with opportunities for personal and professional development.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Contract type: Permanent
Location: Hatfield (Hybrid working – 3 days in the office)
Working hours per week: 40 hours
Level: Associate
Application Closing Date: Tuesday 18th November 2025
About Us
Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value. We’re Ocado Retail, a market‑leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket, ocado.com. Not only is Ocado.com the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same‑day grocery delivery service.
About The Team And The Role
Retail insight is at the heart of the Ocado retail grocery team – from advising the buying team on promotions to run and products to range, to understanding how our customers buy their weekly shopping though to building models for new loyalty schemes and personalised marketing campaigns – data and insight are critical to everything we do. We want our analysts to become experts in their areas as well as have the skills needed to produce great insight. We therefore run regular training sessions on the key tools needed – choosing visualisations, presentation skills, SQL, VBA and more. The Customer Insight Analyst role is responsible for supporting the marketing team to deliver their commercial objectives.
Example projects
- Predicting lifetime value of customers
- Segmenting our customer base to better understand how they shop and then using this to recommend changes to: marketing campaigns, range, pricing and promotions.
- Building an acquisition attribution model to calculate return on marketing investments, and rebuilding acquisition reporting to incorporate the new model.
What You’ll Do
- Interrogating internal databases to provide recommendations to the marketing team and Ocado Retail’s senior leadership within the commercial context. This will involve both shorter term, quick turnaround questions to help inform tactical decision making and longer term projects shaping the future of Ocado Retail’s customer and marketing strategy.
- Visualising data and presenting insight in a concise manner with presentations tailored to the technical level of the audience.
- Analyse information beyond our own data sources in order to develop our understanding of customer and retail perception and our performance relative to the wider market.
- Developing and maintaining key business reports to enable stakeholders to self‑serve regular queries and increase the level of data‑based decision making within the company.
- Applying statistical techniques such as regression modelling to quantify the impact of variables affecting past campaign performance (and build prediction models for future performance accordingly), as well as applying statistical tests to validate the robustness of recommendations.
Who You Are
- Essential:
- Numerate and analytical thinking with experience in retail or consumer‑facing FMCG
- Commercial awareness and problem‑solving ability
- Curiosity about customer motivations and human behaviour
- Strong communication, teamwork and influencing skills
- Excellent Excel skills and knowledge of SQL and Tableau would be advantageous
- Numerate or Technical Degree (2:1 and above), with Mathematics A Level (or equivalent) Grade B or above
- Desirable:
- Problem Solving
- Communication Skills
- Influencing
- Project Management/Planning
- Relationship Management
- Commercial Awareness
What’s In It For You
Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market‑leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
Our Hiring Process
Lucky for us, we receive a high volume of applications and genuinely appreciate the time and effort invested by every candidate. To ensure a fair and thorough process, every application is reviewed by a member of our team. If your skills and experience are a strong match, a Talent Partner will contact you to discuss the role and guide you through the next steps of our hiring process.
Your Application and AI
In the spirit of innovation, we welcome you to use AI tools in your application, just as we use them in our own business at Ocado Retail. However, as you leverage this technology, please don\’t lose sight of the most important element: your unique self. Your experiences, passions, and personality are what truly set you apart. Ensure that your application still authentically conveys who you are and why you\’re a great fit for us.
Everyone’s welcome
We’re an equal opportunities employer, which means that we make sure all potential colleagues are treated fairly and equally. We want to ensure everyone has a fair chance to apply; if you need this job description in an alternative format (e.g., larger print, different document type, etc.), please reach out to us at careers@ocadoretail.com and we’ll be happy to assist you, and if you require reasonable adjustments during the recruitment process, please let us know on the application form.
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Customer Insight Analyst employer: Ocado Retail
Contact Detail:
Ocado Retail Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst
✨Tip Number 1
Familiarise yourself with Ocado's business model and customer base. Understanding how they operate as a market leader in online retail will help you tailor your insights and recommendations effectively during interviews.
✨Tip Number 2
Brush up on your data visualisation skills, particularly with tools like Tableau. Being able to present complex data in an easily digestible format is crucial for the Customer Insight Analyst role.
✨Tip Number 3
Network with current or former employees of Ocado Retail on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can be beneficial during your interview.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data analysis to drive business decisions in previous roles. Highlighting your problem-solving skills and commercial awareness will set you apart from other candidates.
We think you need these skills to ace Customer Insight Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Customer Insight Analyst position. Understand the key responsibilities and required skills, such as data analysis, statistical techniques, and communication abilities.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the role. Emphasise your analytical thinking, problem-solving abilities, and any experience in retail or consumer-facing FMCG.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention specific projects or experiences that demonstrate your ability to analyse data and provide insights, as well as your understanding of customer motivations.
Showcase Technical Skills: If you have experience with Excel, SQL, or Tableau, make sure to highlight these skills in your application. Provide examples of how you've used these tools in previous roles to support decision-making or improve business outcomes.
How to prepare for a job interview at Ocado Retail
✨Understand the Role
Before your interview, make sure you thoroughly understand the responsibilities of a Customer Insight Analyst. Familiarise yourself with data analysis techniques and how they apply to customer behaviour and marketing strategies.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data manipulation and analysis. Highlight any specific tools you've used, such as SQL or Tableau, and be ready to explain how you've applied statistical techniques in previous roles.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think of examples where you've successfully analysed data to inform business decisions or improve customer engagement.
✨Communicate Clearly
Since the role involves presenting insights to various stakeholders, practice explaining complex data in simple terms. Tailor your communication style to suit different audiences, demonstrating your ability to influence and engage effectively.
