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- Tasks: Lead innovative marketing campaigns across digital and traditional platforms in the construction industry.
- Company: Join a modern construction business focused on creativity and innovation in marketing.
- Benefits: Enjoy full autonomy, flexible working options, and opportunities for professional growth.
- Why this job: Be a creative force driving impactful marketing strategies that enhance brand visibility and sales.
- Qualifications: Experience in marketing management, preferably in B2B or construction sectors; creativity is key!
- Other info: Role offers hands-on experience with site visits and real-time content creation.
The predicted salary is between 36000 - 60000 £ per year.
GBR Recruitment are working exclusively with a leading modern construction & built environment business, recruiting for an experienced 360 degree Marketing Marketing (Digital & Traditional) ideally from a Construction related industry background but not essential, to produce highly innovative, exceptionally creative & inspired eye catching OMNI channel / Multi channel marketing content, across all digital & traditional marketing formats (website, social media channels, Meta platforms, blogs, vlogs, time lapsed videos, publications, POS, events & exhibitions etc.).
This is an amazing top level leadership Marketing opportunity, ideal for a hands on creative guru, to come in & drive forward the companies digital & traditional marketing communications, by working hand in hand with the sales teams (attending UK wide site visits etc. to capture real live construction build content), to increase product sales & marketplace exposure across the UK & Ireland.
You will be the digital wizard, who can create engaging content across the companies website, social media channels such as LinkedIn, Facebook, Twitter, Instagram & other social media outlets, plus SEO.
This is a stand alone role with full autonomy for all things Marketing, aligning the Marketing strategy with the Sales strategy.
You will set the companies tone of voice to the outside World.
Marketing Duties:
- Design high quality eye catching marketing content to promote the company & it\’s construction industry solutions (digital & traditional formats / role outs).
- Produce highly engaging high quality online content across the companies website & social media channels. Driving website visitor numbers & Website referrals.
- Driving marketing activity across Meta Channels.
- Driving Multi-channel / OMNI channel Marketing.
- Deliver engaging content that captures the desired B2B audience.
- Creative writing, Editing & Proofreading all online content inc.Videos.
- Utilise SEO & Google Analytics, to attract high volume website / social media channels traffic, to help increase sales / exposure.
- Analyse web traffic metrics & define Marketing strategies from insights.
- Working closely with the sales team, accompanying them on site visits & producing real live content, plus case studies of builds / installations.
- Produce engaging Video content for customers to see actual builds.
- Carry out market intelligence, exploring what the competition are doing.
- Produce Traditional marketing content (leaflets, brochures, POS displays etc.).
- Networking at corporate events, trade shows, exhibitions, business breakfast clubs etc.
- Responsible for driving online enquiries via Social Media channels (using instagram, tik tok, Linkedin, X, facebook & more)
Desired Experience:
- Marketing Manager level experience required or similar.
- Hands on Marketing content creator (all techniques / channels)
- Innovative & creative 360 degree marketing professional (all formats).
- B2B sector marketing experience, ideally in the built environment / construction solutions sales industry (modular builds, temporary structure builds, cabins, leisure homes or similar).
- OMNI channel / Multi-channel & Meta platforms experience.
- General Construction, Built Environment, Storage Solutions, Racking Systems, Mezzanine Floors, Modular Builds, Pre-Fabricated Builds, Sports Buildings or similar industry exposure would be useful.
- Knowledge of lead generation software ideal.
- Experience of Hubspot useful.
- Used to managing small Marketing budgets, is ideal.
Role is commutable from Leicester, Derby, Coalville, Ashby de la Zouch, Loughborough, Nottingham, Birmingham, Tamworth & surrounding areas.
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Marketing Manager (Construction) employer: GBR Recruitment Limited
Contact Detail:
GBR Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Construction)
✨Tip Number 1
Familiarise yourself with the latest trends in both digital and traditional marketing, especially within the construction industry. This will not only help you understand the market better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Build a strong online presence by showcasing your previous marketing projects on platforms like LinkedIn. Share case studies or examples of successful campaigns you've led, particularly those that demonstrate your ability to create engaging content across multiple channels.
✨Tip Number 3
Network actively within the construction and marketing sectors. Attend industry events, trade shows, and exhibitions to meet potential employers and learn more about their needs. This can give you valuable insights and connections that may help you land the job.
✨Tip Number 4
Prepare to discuss how you would align marketing strategies with sales objectives. Think of specific examples where you've successfully collaborated with sales teams in the past, as this role requires a hands-on approach and close cooperation with sales professionals.
We think you need these skills to ace Marketing Manager (Construction)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in both digital and traditional marketing, especially any work related to the construction industry. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and passion for marketing. Mention specific examples of successful campaigns you've led, particularly those that involved multi-channel strategies or innovative content creation.
Showcase Your Portfolio: If you have a portfolio of your marketing work, include it with your application. Highlight projects that demonstrate your ability to create engaging content across various platforms, including social media and traditional formats.
Highlight Collaboration Skills: Emphasise your experience working closely with sales teams or other departments. Provide examples of how your collaborative efforts have led to successful marketing outcomes, especially in a B2B context.
How to prepare for a job interview at GBR Recruitment Limited
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare to discuss your past projects and how you approached them creatively. Bring examples of your work, such as marketing campaigns or content you've created, to demonstrate your innovative thinking.
✨Understand the Construction Industry
Even if you don't have direct experience in construction, it's crucial to show that you understand the industry. Research current trends, challenges, and competitors in the construction sector. This knowledge will help you speak confidently about how your marketing strategies can address these aspects.
✨Prepare for B2B Marketing Discussions
Since this role focuses on B2B marketing, be ready to discuss your experience in this area. Think about how you've successfully engaged with businesses in the past and be prepared to share specific examples of how your marketing efforts led to increased sales or brand exposure.
✨Demonstrate Your Analytical Skills
The job requires using SEO and Google Analytics to drive traffic and inform marketing strategies. Be prepared to discuss how you've used data in previous roles to make informed decisions. Highlight any tools or software you're familiar with, especially Hubspot or lead generation software.
