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- Tasks: Lead innovative marketing initiatives to drive growth for blockchain presale projects.
- Company: Join Blockovate, a dynamic marketing agency focused on blockchain solutions.
- Benefits: Enjoy a supportive culture, team socials, and opportunities for personal growth.
- Why this job: Be at the forefront of crypto marketing, experimenting with fresh ideas and strategies.
- Qualifications: Proven experience in innovative marketing, especially in crypto or tech industries.
- Other info: Work closely with leadership and external partners to scale successful marketing channels.
The predicted salary is between 43200 - 72000 £ per year.
This range is provided by Blockovate. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Blockovate is a new and ambitious marketing agency on a mission to help innovative blockchain based solutions reach their target audience.
We work with new blockchain projects and help transform their marketing efforts, ensuring their project reaches the right audience, and achieves its necessary goals.
Role
As the Head of Growth, your mission is to identify, test, and scale new marketing initiatives that drive growth for our presale projects. This role is not about managing existing channels; it\’s about innovation, experimentation, and data-driven decision-making. You\’ll work closely with the leadership team to bring fresh ideas to life, validate their effectiveness, and optimize strategies for maximum impact.
Key Responsibilities
- Research and identify untapped marketing channels and growth opportunities within the crypto space.
- Test non-traditional channels (e.g., Web3 communities, niche forums, new social platforms) to drive presale engagement.
- Innovate in areas such as referral programs, gamification, and user acquisition incentives.
Data-Driven Growth
- Establish clear KPIs for all experiments and measure their impact against growth objectives.
- Leverage analytics tools to derive actionable insights and grow future initiatives.
- Present findings and recommendations to leadership.
- Explore emerging platforms, technologies, and trends to stay ahead of the competition.
- Partner with internal teams to align growth initiatives with overall goals.
- Work with external partners (e.g., influencers, platforms, and agencies) to trial new approaches.
Scaling Success
- Develop processes to operationalise successful tests and integrate them into the broader marketing strategy.
- Lead the transition of proven channels to relevant teams for long-term management and optimisation.
Requirements
- Proven track record of driving growth through innovative marketing strategies, preferably within crypto, fintech, or tech industries.
- Strong understanding of the crypto landscape, including presale fundraising and emerging trends.
- Expertise in experimentation and data analysis, with experience in A/B testing and iterative processes.
- A creative, entrepreneurial mindset with the ability to identify and test unconventional ideas.
- Exceptional analytical skills with proficiency in tools such as Google Analytics, Excel, and growth marketing platforms.
Preferred
- Experience launching campaigns or initiatives in Web3 communities, Discord, Telegram, or other crypto-centric platforms.
- Familiarity with blockchain technology, tokenomics, and crypto user behavior.
- Background in scaling experimental campaigns to full-fledged marketing channels.
Perks of working with us
- You\’ll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do.
- We offer a place for you to take ownership of your work and grow within the business.
- Everyone is valued, listened to and recognised as contributing in their own way to the company\’s success.
- We have a great work-hard play-hard culture, so expect lots of team socials!
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Advertising Services
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Contact Detail:
Blockovate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Familiarise yourself with the latest trends in the crypto space. Follow industry leaders on social media, join relevant forums, and participate in discussions to understand what innovative marketing strategies are currently being employed.
✨Tip Number 2
Network with professionals in the blockchain and fintech industries. Attend meetups, webinars, or conferences to connect with like-minded individuals who can provide insights and potentially refer you to opportunities within their organisations.
✨Tip Number 3
Showcase your analytical skills by engaging in projects that involve data analysis and A/B testing. Create case studies or personal projects that demonstrate your ability to derive actionable insights from data, which is crucial for the Head of Growth role.
✨Tip Number 4
Prepare to discuss your past experiences with innovative marketing strategies during interviews. Be ready to share specific examples of how you've successfully driven growth in previous roles, particularly in the crypto or tech sectors.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Growth position. Tailor your application to highlight your relevant experience in innovative marketing strategies, particularly within the crypto or tech industries.
Craft a Compelling CV: Your CV should clearly showcase your proven track record in driving growth through innovative marketing strategies. Include specific examples of successful campaigns you've led, especially those involving experimentation and data analysis.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your understanding of the crypto landscape and your ability to identify and test unconventional marketing ideas. Make it personal and show how your values align with Blockovate's mission.
Showcase Analytical Skills: Since the role requires strong analytical skills, mention your proficiency in tools like Google Analytics and Excel. Provide examples of how you've used data to drive decision-making and optimise marketing strategies in previous roles.
How to prepare for a job interview at Blockovate
✨Showcase Your Innovative Mindset
As the Head of Growth, you'll need to demonstrate your ability to think outside the box. Prepare examples of past marketing initiatives where you introduced innovative strategies or unconventional ideas that led to significant growth.
✨Understand the Crypto Landscape
Familiarise yourself with current trends and challenges in the crypto space. Be ready to discuss how these insights can inform your approach to identifying new marketing channels and growth opportunities.
✨Highlight Data-Driven Decision Making
Emphasise your experience with data analysis and A/B testing. Be prepared to discuss specific metrics you've used to measure success in previous roles and how you've leveraged analytics tools to drive growth.
✨Prepare for Collaborative Discussions
Since this role involves working closely with leadership and external partners, be ready to discuss how you’ve successfully collaborated in the past. Share examples of how you aligned marketing initiatives with broader business goals and engaged with various stakeholders.
