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- Tasks: Lead brand strategy and inspire a creative team to drive growth and cultural relevance.
- Company: Oner Active empowers women through strength training, promoting physical and mental well-being.
- Benefits: Enjoy 25 days leave, remote work options, private healthcare, and a vibrant office culture.
- Why this job: Join a mission-driven team that champions women's empowerment and innovative brand storytelling.
- Qualifications: 12+ years in brand marketing with proven success in high-growth environments and creative leadership.
- Other info: Embrace diversity and inclusion in a supportive workplace that values every individual's potential.
The predicted salary is between 48000 - 84000 £ per year.
4 weeks ago Be among the first 25 applicants
Role: Brand Marketing Director
Reports into: CEO
Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Location: Hybrid, working 3 days a week in our offices based in Old Street, London
About Us
Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It\’s about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.
To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don\’t wait for success; we create it through hard work and determination. When faced with challenges, we don\’t back down; instead, we break through barriers, recognising that true progress lies on the other side.
These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.
Our Purpose and Mission
We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.
Our Benefits
- 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
- 5% employer match salary sacrifice pension scheme
- Generous Oner Active discount plus regular office sample sales
- Free Evolve You subscription
- Private Healthcare with Vitality including optical and dental
- Monthly wellness allowance and team workout classes
- Start-up culture – the chance to learn and make a real impact
- Great employee events like our Summer party, Christmas party and team away days
- Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
- Dog friendly office
About You
The Director of Brand Marketing will be the visionary leader shaping and driving the future of Oner Active\’s brand. This role is responsible for defining the brand\’s identity, evolving its presence, and creating an inspiring strategy to drive growth and cultural relevance. Working closely with our founder, Krissy Cela, and a talented team, the Brand Marketing Director will ensure that the brand continues to resonate with its core audience while thoughtfully expanding into new areas such as functional training, Hyrox,and beyond.
They will own the marketing calendar and establish a unified direction that brings campaigns, initiatives, and brand experiences to life. This is an extraordinary opportunity to craft a brand that not only leads in women\’s activewear but also champions empowerment, performance, and authenticity.
You\’ll be responsible for:
Brand Strategy & Vision:
- Define and evolve the overarching brand strategy, ensuring alignment with the company\’s mission and business objectives
- Identify opportunities for brand growth, including expanding into new areas of women\’s performance, and ensure the brand remains culturally relevant and aspirational
- Collaborate closely with the founder to align on the brand\’s direction, leveraging her insights and influence as a cornerstone of the strategy
- Set the vision for how the brand presents itself across all touchpoints, maintaining consistency and impact in visual identity, tone of voice, and storytelling
Leadership & Team Development:
- Lead, inspire, and mentor a high-performing brand marketing team, fostering creativity, collaboration, and a commitment to excellence
- Establish clear goals, accountability measures, and development opportunities for team members to grow within their roles
- Ensure the brand\’s values are embedded internally within the team, creating advocacy from within and aligning employee experience with brand ethos
Budget Management:
- Own and manage brand marketing budgets, ensuring optimal allocation to drive impact while maintaining cost discipline and ROI focus
Creative Direction & Execution:
- Serve as the visionary for brand, guiding the development of campaigns, content, and experiences that resonate with current and future audiences
- Drive innovation in storytelling and brand activation, ensuring all creative output aligns with the brand\’s identity and objectives
- Partner with cross-functional teams to deliver impactful campaigns that integrate seamlessly across channels, from digital to in-person events
Marketing Calendar & Campaign Ownership:
- Own and oversee the marketing calendar, setting the direction for brand campaigns, product launches, and key moments
- Ensure campaigns are thoughtfully planned and executed, delivering measurable impact while staying true to the brand\’s values
Market & Cultural Expansion:
- Develop strategies to thoughtfully expand the brand into new performance areas, such as functional training and emerging fitness trends (e.g., Hyrox)
- Monitor market trends, competitor activity, and cultural movements to identify opportunities for differentiation and growth
Performance & Impact Measurement:
- Establish brand standards and ensure global consistency in execution, continuously review across platforms and geographies to maintain quality and integrity
- Define and track KPIs to measure the success of brand initiatives, ensuring alignment with broader business goals
- Regularly analyse brand performance, using insights to refine strategies and optimise future efforts
You\’ll need to have:
- 12+ years of experience in brand marketing, creative leadership, or related fields, with a proven track record in direct-to-consumer or lifestyle industries
- Strong strategic thinker with a history of successfully defining and evolving brand identities in competitive markets
- Proven experience of successfully navigating and managing high-growth, scale-up environments
- Significant experience leading creative teams and delivering innovative, high-impact campaigns.
- Exceptional storytelling skills, with an ability to craft narratives that resonate deeply with diverse audiences
- Proven success expanding brands into new markets, channels, or cultural spaces
- Strong leadership and team-building capabilities, with experience managing multidisciplinary teams
- Skilled at building trust and alignment with cross-functional teams and senior leadership
- Passion for fitness, women\’s empowerment, and community-driven brand building
You\’ll need to be:
- Visionary thinker with the ability to inspire teams and translate ideas into action
- Creative and innovative, with a keen understanding of cultural trends and consumer behaviours
- Strong growth mindset
- Collaborative leader who thrives in a fast-paced, entrepreneurial environment
- Data-informed decision-maker with strong analytical skills to evaluate brand performance
Equality, Diversity, and Inclusion
At Oner Active it\’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.
We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we\’re here to support you every step of the way.
Seniority level
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Seniority level
Director
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Non-profit Organizations and Primary and Secondary Education
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Contact Detail:
Oner Active Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Director
✨Tip Number 1
Familiarise yourself with Oner Active's brand values and mission. Understanding their commitment to empowering women through strength training will help you align your vision with theirs during discussions.
✨Tip Number 2
Prepare to showcase your experience in leading creative teams and delivering impactful campaigns. Be ready to discuss specific examples that demonstrate your ability to inspire and drive growth in a fast-paced environment.
✨Tip Number 3
Stay updated on current trends in women's fitness and activewear. Being knowledgeable about emerging fitness trends like Hyrox will show your passion for the industry and your readiness to expand the brand into new areas.
✨Tip Number 4
Network with professionals in the fitness and marketing sectors. Building connections can provide valuable insights and potentially lead to referrals, increasing your chances of landing an interview with us.
We think you need these skills to ace Brand Marketing Director
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take time to understand Oner Active's mission and values. Familiarise yourself with their focus on women's empowerment through strength training, as this will help you align your application with their brand ethos.
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, particularly in direct-to-consumer or lifestyle industries. Emphasise your leadership skills and any successful campaigns you've led that resonate with Oner Active's vision.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fitness and women's empowerment. Share specific examples of how you've defined and evolved brand identities in competitive markets, and explain how your vision aligns with Oner Active's goals.
Showcase Your Creative Thinking: Since the role requires innovative thinking, include examples of creative campaigns you've developed. Discuss how you approached storytelling and brand activation, and how these experiences can contribute to Oner Active's growth and cultural relevance.
How to prepare for a job interview at Oner Active
✨Understand the Brand's Mission
Before your interview, make sure you fully grasp Oner Active's mission to empower women through strength training. Be prepared to discuss how your vision aligns with their goals and how you can contribute to their brand identity.
✨Showcase Your Leadership Experience
As a Brand Marketing Director, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully managed creative teams and driven impactful campaigns in the past.
✨Be Data-Driven
Highlight your analytical skills by discussing how you've used data to inform marketing strategies and measure success. Be ready to share specific KPIs you've tracked and how they influenced your decision-making.
✨Emphasise Cultural Relevance
Oner Active values cultural relevance in its branding. Be prepared to discuss current trends in fitness and women's empowerment, and how you would leverage these insights to expand the brand into new areas.
