Senior Product Marketing Manager - Entities

London, England, United Kingdom

About Us

Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.

At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact.

The Senior Product Marketing Manager position is responsible for leading and owning our end to end go to market strategy, within a diverse global team. Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager manages our global strategy, positioning and messaging of Diligent Entities. The Senior Product Marketing Manager shapes our portfolio strategy, emphasizes our digital influence and brings a voice to the customers of our organisation by influencing marketing campaigns across a variety of channels both internally and externally.

Key Responsibilities

• Create, implement and drive product marketing strategy for Diligent Entities and related service offerings.
• Partner with product management to manage user committees/steering committees.
• Be the central point of contact for all competitive information including, tracking their market moves, creating battle cards, and developing competitive positioning and messaging to influence campaigns and sales enablement.
• Work closely with the Product and tech teams to create the vision for all products and influence the product roadmap.
• Partner with regional sales managers to influence how the products are positioned during the sales process and identify opportunities to introduce sales enablement tools.
• Function as a translator between what sales needs and what that means for product requirements. Conversely translate material coming from the product team into actionable communications for commercial teams.
• Create toolkits for marketing, sales and CS for all product releases and launches ensuring all channels are equipped to sell the solution. This includes creating the target segments, identification of triggers for action, as well as crafting messaging and positioning by user/buyer persona using Diligent’s Command of the Message framework.
• Lead enablement sessions and energize the commercial teams.

Required Experience/Skills

• 5+ years of B2B product marketing or related experience in SaaS
• Domain experience in legal compliance and entity and subsidiary management preferred
• Ability to build relationships internally and work with key stakeholders and leaders in product management, sales and customer success to define and execute on product marketing strategy
• Positive, energetic attitude and initiative, with strong work ethic
• Strong interpersonal and project management skills
• You will have a strong understanding of SaaS-based solutions and product marketing best practices and have a passion for technology. Working closely with the Marketing, Product Management, Enablement, Sales and Customer Success teams, you are comfortable in a rapidly growing environment that demands a combination of product understanding, exceptional storytelling and positioning skills, and the ability to interface across multiple functions in the organization.
• A proven track record of writing performance-driven product marketing plans that translate into measurable adoption results.

What Diligent Offers You

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients.
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few.
• We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

We are a drug-free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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