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- Tasks: Lead exciting marketing campaigns for baby products and collaborate with partners.
- Company: Join Mamas & Papas, a global brand dedicated to supporting parents and their little ones.
- Benefits: Enjoy 33 days holiday, hybrid working, and discounts on travel and dining.
- Why this job: Make a real impact in a supportive community while developing your marketing skills.
- Qualifications: Passion for marketing and experience in campaign execution are essential.
- Other info: This is a 6-month contract with opportunities for growth and legacy building.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Branded Product Marketing Manager (6mth FTC)
Join to apply for the Branded Product Marketing Manager (6mth FTC) role at Mamas & Papas.
Overview
Here at Mamas & Papas “Our Purpose” is to inspire and support parents in becoming the best parents they can be: confident, capable, & loving life with their little ones.
Our passion for parenting exists in everything we do. It’s evident in the advice we source, the products we design, & the experiences and insight we offer. We’re an award winning, global omni-channel brand with quality at the heart of everything we do. We give our customers insights & inspiration into the baby world and the support, tools & resources they need to do it their way.
Not only do our stores, concession and online offer our incredible award winning nursery products, but through that purpose we offer other leading branded nursery / baby products too.
Through continued business growth and the amazing news of one of our marketing team about to welcome her own beautiful baby into the world, we’re looking to recruit a BRANDED PRODUCT MARKETING MANAGER, on a 6 month fixed term contract.
Role
This is a key role with our marketing team, and alignment with our overall Purpose.
Responsibilities
- Work closely with our Branded product partners in the development and implementation of our annual JMPs to deliver our partners brand and product messages effectively.
- Marketing activation including multi-channel launch campaigns, product, instore POS, digital and social media creation and implementation.
- Work with the Product Buyers on the commercial viability of branded activity and create, measure and report against commercial KPI’s and opportunities for growth.
- Writing of the branded activity marketing and campaign briefs, briefing in the required teams (social, marketing, digital and where needed retails stores), and managing the campaign delivery right through approval and implementation.
- Aligning within the Mamas & Papas product and activity marketing calendar as part of holistic marketing and thinking, as part of the overall marketing team, and Mamas & Papas purpose.
Although this is a 6 month contract, as you know in marketing, if you stand still you get left behind, so we are really looking for someone who can come in over this period, make an impact, and leave a legacy and footprint to be proud of. This role provides an amazing opportunity to really make a difference to an amazing community of new, hopeful and expectant parents, putting smiles on faces.
Interested in exploring further? Then if so, simply take those amazing first steps and APPLY TODAY.
Thank you.
Benefits
- 33 days holiday, increasing up to 40 with service.
- Buy & Sell holiday schemes
- Company Bonus Schemes
- Employer pension contribution from day 1 enrolment.
- Significant staff discounts for family & friends from our shops & online
- Ongoing offers & discounts across a variety of external organisations, from holidays, travel, restaurants, gifts & services to many more worthy discounts through our Benefits Hub
- Subsidised health & critical illness cover and insurances
- Supportive family related leave policies (including company enhanced pay for maternity, IVF & Fertility, surrogacy, paternity, adoption, shared parental leave)
- Supportive Foster Care & Carers Leave offering
- Support for Loss and Bereavement
- A Menopause Friendly Employer
- Employee Recognition and Appreciation Schemes
- At Mamas & Papas, we’re a business for the future. Every day, we help to welcome a new generation of children into the world, and we want them to grow up in a world that’s sustainable – one that’s full of opportunity and hope.
- Oh, and a great bunch of people to work with too.
Head Office
- Hybrid flexi working of 3 days in the office.
- Flexi-time schemes based around core working hours whether in the office, or working from home
- Plus, free car parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms & much more.
NB*: All benefits subject to individual schemes criteria & terms.
Details
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Retail
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Branded Product Marketing Manager (6mth FTC) employer: Mamas & Papas
Contact Detail:
Mamas & Papas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Branded Product Marketing Manager (6mth FTC)
✨Tip Number 1
Familiarise yourself with Mamas & Papas' brand values and mission. Understanding their purpose of supporting parents will help you align your approach and demonstrate how you can contribute to their goals during interviews.
✨Tip Number 2
Showcase your experience in multi-channel marketing campaigns. Be ready to discuss specific examples where you've successfully executed similar projects, as this role heavily involves collaboration with various teams and partners.
✨Tip Number 3
Prepare to discuss KPIs and growth opportunities you've identified in past roles. Mamas & Papas is looking for someone who can measure success and drive results, so having concrete examples will set you apart.
✨Tip Number 4
Network with current or former employees of Mamas & Papas if possible. They can provide insights into the company culture and expectations, which can be invaluable when tailoring your approach for the interview.
We think you need these skills to ace Branded Product Marketing Manager (6mth FTC)
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and requirements for the Branded Product Marketing Manager position. Tailor your application to highlight relevant experience and skills that align with these expectations.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your marketing experience, particularly in branded product management. Use quantifiable achievements to demonstrate your impact in previous roles, such as successful campaigns or growth metrics.
Write a Strong Cover Letter: Your cover letter should express your passion for parenting and how it aligns with Mamas & Papas' purpose. Highlight specific experiences that showcase your ability to collaborate on marketing plans and execute multi-channel campaigns.
Showcase Your Creativity: In your application, include examples of innovative marketing strategies you've implemented in the past. This could be through case studies or brief descriptions of successful campaigns that resonate with the role's focus on brand messaging and community engagement.
How to prepare for a job interview at Mamas & Papas
✨Understand the Brand's Purpose
Before your interview, make sure you fully grasp Mamas & Papas' mission to support parents. Familiarise yourself with their products and values, as this will help you align your answers with their goals during the interview.
✨Prepare for Marketing Activations
Be ready to discuss your experience with multi-channel marketing campaigns. Think of specific examples where you've successfully executed similar activations, and be prepared to explain how you measured their success.
✨Showcase Collaboration Skills
Since the role involves working closely with product partners and various teams, highlight your teamwork experiences. Share instances where collaboration led to successful outcomes, especially in a marketing context.
✨Demonstrate KPI Knowledge
Familiarise yourself with key performance indicators relevant to marketing. Be prepared to discuss how you've used KPIs in past roles to drive growth and improve campaign effectiveness, as this will show your analytical skills.
