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- Tasks: Lead brand and content strategy to excite schools about Arbor's products.
- Company: Arbor is transforming education by making schools happier and more efficient.
- Benefits: Enjoy 32 days holiday, wellness support, and flexible working options.
- Why this job: Make a real impact in education while working with a passionate team.
- Qualifications: 2-3 years in B2B brand marketing; strong storytelling and leadership skills required.
- Other info: Dog-friendly offices and a commitment to diversity and equality.
The predicted salary is between 60000 - 70000 ÂŁ per year.
Location: London (3 days a week in the office)
Salary: ÂŁ60,000 – ÂŁ70,000
About us
At Arbor, we’re on a mission to transform the way schools work for the better.
We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.
Our MIS and school management tools are already making a difference in over 7,000 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity – but about creating happier working lives for the people who drive education every day: the staff. We want to make schools more joyful places to work, as well as learn.
About the role
We’re looking for a Brand and Content Marketing Lead to join our team and help us make sure every school and multi-academy trust is excited about Arbor, and wants to use our products to run their organisation. This is a new role in our team which will combine leading on brand and content strategy across the Arbor Suite with crafting and delivering our national demand generation campaigns.
We’re looking for an experienced brand marketer passionate about driving social impact, and keen to work in a high-achieving, supportive team.
Core responsibilities
- Own end-to-end national, “broadcast style” campaigns to schools, trusts and LAs to drive demand for Arbor and its family of products
- Craft and deliver on a brand marketing programme annually – defining brand activations to raise awareness, drive leads, and build equity with our target audiences
- Build authority for Arbor and its brands in key thought leadership topics across content of all kinds
- Partner with SLT at Arbor and The Key Group to evolve our brands and positioning for new markets and investors
- Manage strategic comms and relationships e.g. PR, working with AWS and Google
- Manage our Brand and Content Marketing Manager, ensuring they are equipped to meet pipeline goals and to develop in their career
About you
- Experience in B2B brand marketing or product marketing
- Expert storyteller – you’re a natural at crafting compelling messaging and making copy shine
- Strong commercial instinct – understands the interplay of brand and demand generation
- 2-3 years experience as a line manager – you love coaching and developing people
- You thrive at the intersection of creating strategy and process, and helping cross-functional teams to execute
- A passion and aptitude for data analysis, advocating for customers and critical thinking
- Strong aesthetic skills, with a keen eye for maximising the impact of collateral to build brand equity
- Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways
- A bias for action where no task is too big or too small
What we offer
The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work every day. We also offer:
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company-wide days given over Easter, Summer & Christmas
- Life Assurance paid out at 3x annual salary
- Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
- Private Dental Insurance with Bupa
- Salary sacrifice Pension provided by Scottish Widows
- Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
- 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
- Access to services such as Calm and Bippit (financial wellbeing coaching)
- All of our roles champion flexible working and we are happy to discuss what this means to you
- Social committees that plan team, office and company-wide events to bring people together and celebrate success
- Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
- Volunteer with a charity of your choice for a day each year
- Dog friendly offices!
Interview process
- Phone screen
- 1st stage
- 2nd stage
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at
Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.
Arbor Education is an equal opportunities organisation. Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive – whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.
Refer a friend
Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to ÂŁ200! Simply email:
Please note: We are unable to provide visa sponsorship at this time.
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Brand & Content Marketing Lead employer: Griffin Fire
Contact Detail:
Griffin Fire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Content Marketing Lead
✨Tip Number 1
Familiarize yourself with Arbor's mission and values. Understanding how we aim to transform the educational landscape will help you align your experience and ideas with our goals during the interview process.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of past campaigns you've led. Highlight how your strategies drove engagement and demand, as this role requires a strong commercial instinct and the ability to craft compelling messaging.
✨Tip Number 3
Be ready to discuss your experience in managing teams. Since this role involves leading a Brand and Content Marketing Manager, demonstrating your coaching and development skills will be crucial.
✨Tip Number 4
Prepare to talk about your data analysis skills. We value candidates who can advocate for customers through critical thinking and data-driven insights, so come equipped with examples of how you've used data to inform marketing strategies.
We think you need these skills to ace Brand & Content Marketing Lead
Some tips for your application 🫡
Understand the Company Mission: Before applying, take some time to understand Arbor's mission and values. Highlight how your personal values align with their goal of transforming schools into happier workplaces in your application.
Tailor Your CV: Make sure your CV reflects your experience in B2B brand marketing or product marketing. Emphasize your storytelling skills and any relevant campaigns you've led that demonstrate your ability to drive demand generation.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for social impact and your experience in managing teams. Use specific examples to illustrate your commercial instincts and how you've successfully collaborated with cross-functional teams.
Showcase Your Data Analysis Skills: Since the role requires a passion for data analysis, include examples in your application where you've used data to inform marketing strategies or improve campaign performance. This will demonstrate your analytical mindset.
How to prepare for a job interview at Griffin Fire
✨Show Your Passion for Education
Make sure to express your genuine enthusiasm for transforming the education sector. Share personal stories or experiences that highlight your commitment to making schools better places for staff and students alike.
✨Demonstrate Your Storytelling Skills
As an expert storyteller, be prepared to showcase your ability to craft compelling narratives. Bring examples of past campaigns or content you've created that effectively engaged audiences and drove results.
✨Highlight Your Leadership Experience
Since this role involves managing a team, discuss your previous experience in coaching and developing others. Provide specific examples of how you've helped team members grow and achieve their goals.
✨Prepare for Data-Driven Discussions
Given the emphasis on data analysis in this role, come ready to discuss how you've used data to inform marketing strategies. Be prepared to share insights on how you advocate for customers based on data-driven decisions.
