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- Tasks: Lead brand strategy projects, creating consumer insights and innovative marketing solutions.
- Company: Join a dynamic start-up brand consultancy with industry-leading talent.
- Benefits: Competitive salary, opportunity to shape your career in a growing company.
- Why this job: Be part of an exciting journey, working on diverse brands and making a real impact.
- Qualifications: Strong communication skills, creative problem-solving, and experience in qualitative research required.
- Other info: This is a hands-on role in a fast-paced start-up environment.
The predicted salary is between 40000 - 52000 £ per year.
Senior Qualitative Brand Strategist
Central London
£50-65,000 depending on experience
Some of the industry’s most successful and brightest people in the brand consultancy and design space are moving on to grow a new venture.
This start up brand consultancy with a stellar line, seek a brand strategist whose insight skills should come from qualitative research that’s used in service of Brand consultancy. So working on a wide range of brands marketing solutions around brand for owners of big portfolios or venture capital companies refreshing existing marques to reposition and launch them afresh.
It will involve creating consumer insight in branding, brand development, brand creation, innovation, and strategic communications to support decision-making. As well as working across NPD, service innovation, portfolio and category strategy and commercial big brand ideas, brand story and positioning.
This is a hands-on role, helping to win, run, lead and deliver projects as part of a team and growing both new and existing clients. You will help to add value through being resourceful, creative, and commercial. The role requires you to be organised with strong communication skills, a natural problem solver, using a strong sense of initiative, creative thinking, and commerciality. You should be in your happy place juggling multiple projects and comfortable to roll your sleeves up and get stuck in, as this is a start-up.
Great chance to get in on the ground floor of a success story about to happen.
Senior Qualitative Brand Strategist employer: Spalding Goobey
Contact Detail:
Spalding Goobey Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Qualitative Brand Strategist
✨Tip Number 1
Network with professionals in the brand consultancy and design space. Attend industry events, webinars, or workshops where you can meet potential colleagues or clients. Building relationships can give you insights into the company culture and the specific skills they value.
✨Tip Number 2
Familiarise yourself with the latest trends in qualitative research and brand strategy. Follow relevant blogs, podcasts, and thought leaders in the field. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 3
Prepare to discuss case studies from your previous work that showcase your insight skills and problem-solving abilities. Be ready to explain how you've used qualitative research to influence brand strategy and decision-making in past roles.
✨Tip Number 4
Showcase your creativity and resourcefulness during any interactions with the company. Whether it's through a unique approach to a project or innovative ideas for brand positioning, demonstrating your ability to think outside the box can set you apart from other candidates.
We think you need these skills to ace Senior Qualitative Brand Strategist
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Senior Qualitative Brand Strategist position. Understand the key responsibilities and required skills, especially focusing on qualitative research and brand consultancy.
Tailor Your CV: Customise your CV to highlight relevant experience in qualitative research, brand strategy, and project management. Use specific examples that demonstrate your ability to juggle multiple projects and deliver results in a start-up environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand strategy and your understanding of the start-up landscape. Mention how your skills align with the company's goals and how you can contribute to their success.
Showcase Your Insight Skills: In your application, emphasise your experience in creating consumer insights and strategic communications. Provide examples of past projects where your insights led to successful brand development or repositioning.
How to prepare for a job interview at Spalding Goobey
✨Showcase Your Insight Skills
As a Senior Qualitative Brand Strategist, your ability to derive insights from qualitative research is crucial. Be prepared to discuss specific examples of how you've used consumer insights to influence brand strategy in previous roles.
✨Demonstrate Your Creativity
This role requires a creative thinker who can develop innovative solutions. Bring examples of past projects where your creative approach led to successful brand development or repositioning, and be ready to brainstorm new ideas during the interview.
✨Highlight Your Project Management Experience
Since you'll be juggling multiple projects, it's important to demonstrate your organisational skills. Share experiences where you successfully managed several tasks simultaneously, ensuring deadlines were met while maintaining quality.
✨Emphasise Team Collaboration
In a start-up environment, teamwork is essential. Be prepared to discuss how you've collaborated with others in the past, particularly in leading projects or working with clients to achieve common goals.
