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- Tasks: Join us as a Digital Marketing Assistant, planning and building email campaigns to boost traffic.
- Company: We're a leading retail footwear company with 280 stores across the UK, offering quality shoes for everyone.
- Benefits: Enjoy perks like a profit share scheme, 25% staff discount, and free on-site gym access.
- Why this job: This role offers hands-on experience in digital marketing within a supportive team culture.
- Qualifications: Ideal candidates should have a marketing degree or relevant experience and a passion for email marketing.
- Other info: Full-time position based in Leicester with opportunities for career progression.
The predicted salary is between 19200 - 24000 £ per year.
Overview
Join to apply for the Digital Marketing Assistant – Email Marketing role at Shoezone Retail Limited.
We have an opportunity for a Digital Marketing Assistant to join our team based at our Head Office in Leicester. You will join us on a full time contract (37.5 hours), permanent basis and in return will receive a salary of up to £24,000 per annum.
Responsibilities
- Plan and build broadcast and automated trigger email campaigns following the outlined plan.
- Brief the in-house design team on graphics which are required for campaigns.
- Test campaigns to ensure that they render correctly across different devices and email clients.
- Monitor and report weekly/monthly on the performance of individual campaigns and email marketing using Google Analytics and other tools.
- Liaise with ESP (email service provider) Account Manager/Support Team on an ongoing basis to deal with any issues or queries which arise and carry out monthly review meetings/conference calls to ensure performance of campaigns are meeting targets/KPIs.
- Continually monitor competitors to ensure we are competitive with our activity and also adopting any new strategies which are being used.
- Keep up to date with email marketing best practices and ensure that our email marketing activity is in line with them.
- Ensure our email campaigns are fully integrated with our Digital Marketing activity and aimed at engaging our audience, driving traffic to our site and showcasing our products and promotional campaigns.
- Understanding our brand and customers to write engaging, informative copy and constantly improve this based on analytics.
- General ad-hoc digital marketing admin.
- You will report into the Digital Marketing Co-ordinator but will work alongside the wider team in your day to day tasks.
- Undertake other tasks as required to deliver a high standard digital experience.
Qualifications
- Highly organised, efficient and a great communicator with a keenness to progress their career in marketing.
- Ideally with experience in a similar role or a marketing degree.
- You must have a flare for email marketing and impeccable attention to detail, with the ability to problem solve and help others.
About Shoezone
We are a town centre, retail park and digital footwear retailer, offering low price and high-quality footwear for the whole family, with free next day delivery on all orders, seven days a week. We operate from 280 stores and have approximately 2,200 employees across the UK. Our store portfolio consists of 91 town centre stores, 144 hybrid town centre stores and 43 larger retail park stores which also stock additional brands such as Skechers, Hush Puppies and Kickers. shoezone.com stocks online exclusive footwear, combined with our store network and marketplaces, ensures a full multi-channel offering for great customer service. During an average year we sell 14.5 million pairs of shoes per annum at an average retail price of £13.
Job details
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Retail
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Digital Marketing Assistant - Email Marketing employer: Shoezone Retail Limited
Contact Detail:
Shoezone Retail Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Assistant - Email Marketing
✨Tip Number 1
Familiarise yourself with email marketing tools and platforms. Understanding how to use popular email service providers (ESPs) will give you a significant edge, as you'll be able to discuss your experience and insights during the interview.
✨Tip Number 2
Stay updated on the latest trends in email marketing. Follow industry blogs, attend webinars, or join relevant online communities to gather knowledge that you can share during your conversations with us.
✨Tip Number 3
Prepare to discuss your analytical skills. Be ready to talk about how you've used data to inform marketing decisions in the past, as this role heavily relies on analysing email reports and Google Analytics.
✨Tip Number 4
Showcase your communication skills. Since you'll be liaising with various teams, practice articulating your thoughts clearly and confidently, especially when discussing campaign ideas or resolving issues.
We think you need these skills to ace Digital Marketing Assistant - Email Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly email marketing. Include any specific campaigns you've worked on and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of email marketing strategies. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: Since the role involves analysing email reports and Google Analytics, include examples of how you've used data to inform marketing decisions in previous roles or projects.
Highlight Communication Skills: Emphasise your communication skills in both your CV and cover letter. Provide examples of how you've effectively collaborated with teams or briefed design teams in past experiences.
How to prepare for a job interview at Shoezone Retail Limited
✨Showcase Your Email Marketing Knowledge
Make sure to brush up on email marketing best practices before the interview. Be prepared to discuss your experience with email campaigns, including any tools you've used and how you've measured success in previous roles.
✨Demonstrate Your Analytical Skills
Since the role involves analysing email reports and Google Analytics, be ready to talk about how you've used data to inform marketing decisions. Bring examples of how you've improved campaign performance based on analytics.
✨Highlight Your Communication Skills
As a Digital Marketing Assistant, you'll need to liaise with various teams. Prepare to discuss how you effectively communicate with designers and other stakeholders to ensure campaigns run smoothly.
✨Research the Company and Its Competitors
Familiarise yourself with the company’s brand and its position in the market. Understanding their competitors will help you discuss how you can contribute to keeping their email marketing strategies competitive.
