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- Tasks: Lead digital marketing measurement and optimise performance across channels.
- Company: Join Ocado Retail, the UK's largest online supermarket, delivering joy through unbeatable service.
- Benefits: Enjoy hybrid working, private medical insurance, discounts, and a bonus scheme.
- Why this job: Be at the forefront of AI in marketing, driving impactful customer experiences.
- Qualifications: Experience in digital measurement, SQL, and web analytics tools required.
- Other info: Flexible holidays and a supportive culture await you!
The predicted salary is between 36000 - 60000 £ per year.
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Digital Analytics Manager
Contract type: Permanent
Location: Hatfield (Hybrid working – 3 days in the office)
Working hours per week: 40 hours
Level: Manager
About us
Our mission is to deliver joy in every shop, through unbeatable choice, unrivaled service, and reassuringly good value.
We’re Ocado Retail, a market-leading, joint venture between Ocado Group and M&S and the world’s largest dedicated online supermarket . Not only is Ocado.com the only place to shop a full range of M&S food online, but it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind , our same-day grocery delivery service.
About the team and the role
The Digital Marketing team is responsible for new customer acquisition across all channels. Through overseeing media effectiveness and adoption of effective tracking, the candidate will ensure Ocado Retail is at the cutting edge of marketing measurement best practice within the grocery category and beyond.
The Digital Analytics Manager sits within the Marketing Technology team, and is responsible for supporting the teams within Digital Marketing across all aspects of measurement including econometrics (MMM), attributed measurement (Google Analytics) and digital ad platform measurement, to deliver effective tracking and testing plans. The candidate will lead ad-ops and ad trafficking for the Digital and Brand teams with line management support from the Marketing Technology Executive. There will also be close involvement with our econometrics partner and media agency to ensure data is tracked and reported correctly, and be the driving force behind the testing roadmap.
As part of this role, the Digital Analytics Manager will be at the forefront of exploring how AI is leveraged and adopted across Digital, to enhance data-informed decision-making, automate internal processes to prioritise speed and deliver impactful and personalised experiences for our customers.
What you’ll do
Vacancy NameDigital Analytics ManagerVacancy NoVN999Job TypePermanentLocationHatfieldJob Details
Digital Analytics Manager
Contract type: Permanent
Location: Hatfield (Hybrid working – 3 days in the office)
Working hours per week: 40 hours
Level: Manager
About us
Our mission is to deliver joy in every shop, through unbeatable choice, unrivaled service, and reassuringly good value.
We’re Ocado Retail, a market-leading, joint venture between Ocado Group and M&S and the world’s largest dedicated online supermarket . Not only is Ocado.com the only place to shop a full range of M&S food online, but it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind , our same-day grocery delivery service.
About the team and the role
The Digital Marketing team is responsible for new customer acquisition across all channels. Through overseeing media effectiveness and adoption of effective tracking, the candidate will ensure Ocado Retail is at the cutting edge of marketing measurement best practice within the grocery category and beyond.
The Digital Analytics Manager sits within the Marketing Technology team, and is responsible for supporting the teams within Digital Marketing across all aspects of measurement including econometrics (MMM), attributed measurement (Google Analytics) and digital ad platform measurement, to deliver effective tracking and testing plans. The candidate will lead ad-ops and ad trafficking for the Digital and Brand teams with line management support from the Marketing Technology Executive. There will also be close involvement with our econometrics partner and media agency to ensure data is tracked and reported correctly, and be the driving force behind the testing roadmap.
As part of this role, the Digital Analytics Manager will be at the forefront of exploring how AI is leveraged and adopted across Digital, to enhance data-informed decision-making, automate internal processes to prioritise speed and deliver impactful and personalised experiences for our customers.
What you’ll do
Measurement:
Supporting with ad trafficking, site tagging and tracking technologies:
Vendor and Technology Management:
Responsibility for upscaling measurement capabilities with AI:
Educate and Advocate:
Collaborate Across Teams:
Who you are
What’s in it for you
By joining Ocado Retail you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail.
If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:
Health & Wellbeing: Private medical insurance with the option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme and free shuttle bus from Hatfield station to the office.
Never miss the moments that matter: Blended/Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy an extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
Our Hiring Process
Lucky for us, we get loads of great applications and we really appreciate that so many people put the time and effort in to apply. To recognise that, we treat all applications respectfully and fairly. So, if yours stands out, you’ll follow our standard hiring process – one of our Talent Partners will talk you through this in an initial call.
Everyone’s welcome
We’re an equal opportunities employer. That means that we make sure all potential colleagues are treated fairly and equally. If you require reasonable adjustments during the recruitment process, please let us know on the application form.
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Digital Analytics Manager employer: Ocado Retail Ltd
Contact Detail:
Ocado Retail Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital analytics and AI applications in marketing. Being able to discuss how these technologies can enhance decision-making and campaign performance will show your proactive approach and understanding of the role.
✨Tip Number 2
Network with professionals in the digital marketing and analytics space, especially those who have experience with econometrics and Google Analytics. Engaging in conversations about best practices and challenges can provide you with insights that will be valuable during interviews.
✨Tip Number 3
Prepare to demonstrate your problem-solving skills by thinking of specific examples where you've successfully tackled analytics challenges. This could involve troubleshooting data discrepancies or optimising tracking setups, which are crucial for the Digital Analytics Manager role.
✨Tip Number 4
Showcase your ability to collaborate across teams by discussing past experiences where you worked closely with marketing, creative, or insights teams. Highlighting your communication skills and teamwork will resonate well with the collaborative nature of the position.
We think you need these skills to ace Digital Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital analytics, econometrics, and marketing measurement. Use keywords from the job description to demonstrate that you meet the specific requirements of the Digital Analytics Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and analytics. Mention specific projects or experiences where you've successfully implemented tracking and measurement strategies, and how they align with Ocado Retail's mission.
Showcase Your Technical Skills: Clearly outline your proficiency in tools like Google Analytics, SQL, and Google Tag Manager. Provide examples of how you've used these tools to drive insights and improve marketing performance in previous roles.
Highlight Your Problem-Solving Abilities: Use specific examples to illustrate your problem-solving skills, especially in relation to technology issues or data anomalies. This will show that you can thrive in a fast-paced environment and contribute positively to the team.
How to prepare for a job interview at Ocado Retail Ltd
✨Showcase Your Analytical Skills
As a Digital Analytics Manager, you'll need to demonstrate your expertise in data analysis. Be prepared to discuss specific examples of how you've used data to drive marketing decisions, optimise campaigns, or improve performance metrics.
✨Familiarise Yourself with AI Tools
Since the role involves leveraging AI for marketing initiatives, make sure you understand the latest AI tools and technologies. Be ready to discuss how you've implemented or could implement AI solutions in your previous roles.
✨Understand Econometrics and Attribution Models
Given the emphasis on econometrics and attribution in the job description, brush up on these concepts. Be prepared to explain how you've applied econometric modelling in your past work and how it can benefit Ocado Retail.
✨Prepare Questions for the Interviewers
Interviews are a two-way street. Prepare insightful questions about the company's digital marketing strategies, team dynamics, and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
