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- Tasks: Lead marketing strategy development and support key projects for growth at West Ham United.
- Company: Join a historic football club in London, dedicated to affordable family football and community engagement.
- Benefits: Enjoy 25 days annual leave, healthcare schemes, discounted tickets, and social events.
- Why this job: Be part of a dynamic team shaping the future of sports marketing with a focus on inclusivity.
- Qualifications: 3-5 years in strategy roles, strong analytical skills, and a passion for sports are essential.
- Other info: Commitment to equity, diversity, and safeguarding is crucial for all candidates.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
At the heart and soul of London since 1895 West Ham United is a dynamic, fan-focused football Club constantly moving forward but always with an eye on the past.
Our home at the London Stadium has a capacity of 62,500 making it one of the biggest club Stadia in the country however our tickets are the lowest priced for London based clubs in the Premier League, echoing objectives to create Affordable Family Football.
In 2018, our Women\’s team gained a professional status for the very first time, jumping 2 divisions and competed in the Women\’s Super League (WSL), the premier division of women\’s football in England. After finishing a respectable 7th, the team enjoyed particular success in the FA Cup reaching the final of the competition, eventually being beaten by 2017 winners Manchester City.
In April 2019, we opened our brand-new Academy facility based at Chadwell Heath which will help to bring through some of the very best talents in the area, the recent emergence of First Team Players Declan Rice and Ben Johnson are a testament to the work already being done at the Academy.
On the business side, we are continuing to create a Stadium our supporters can call home, with the renaming of the Billy Bonds Stand and Claret and Blue pitch surrounding amongst the latest developments. Additionally, the Club has achieved the Disability Confident Leader status.
The Club employees a constantly growing workforce of approximately 300 core staff and 500 Foundation and events staff, and is a truly unique place to work. We welcome talented individuals who will thrive in our ambitious organisation.
In October 2023, West Ham United was awarded the Advanced level of the Premier League Equality, Diversity and Inclusion Standard, recognising the Club’s ongoing dedication and commitment to equality, diversity and inclusion (EDI). It is the second time West Ham United has received the award, which is the top accolade that can be achieved by Premier League clubs, having first been presented with the Advanced level in 2020.
Position
Job Title: Marketing Strategy Manager
Location: London Stadium, Queen Elizabeth Olympic Park, Stratford
Contract Type: Full Time, Permanent
Salary: Competitive
We have an exciting opportunity to join our West Ham United Football Club team as a Marketing Strategy Manager. You will help drive the development and implementation of the marketing strategy and work with departments on key projects that support growth and operational efficiency.
What will you be doing?
·Help shape the long-term direction of the Club by working with on the development of the Club’s strategy, priorities and KPI’s for the functioning areas of the Club.
·Work with the business intelligence team, insights team and heads of department on departmental strategies and supporting priority projects
·Draft internal proposals and business models for new growth opportunities, products or markets.
·Support on cross-functional programs of work (e.g., youth engagement, international growth) that could require the development of a plan, assessment of current approach, project delivery etc.
·Conduct market and competitive research, to identify key trends and products and services that could be of benefit to the Club and our fans
·Proactive identification and research of opportunities to drive revenue growth and improve operational efficiency.
·Lead on the narrative and design of presentations for senior stakeholders for both internal and external audiences.
·To analyse, monitor and keep up to date on sporting trends, legislation, and developments.
Requirements
Who are we looking for?
To be successful in this role, you will have strong analytical skills with the ability to interpret and organise data and information effectively. You will likely have an interest in sport and an understanding of the business of sport would be desirable. You will have the ability to build strong relationships across the club and with external stakeholders. You can utilise office tools to present complex information and be able to structure arguments effectively and be self-directed and driven to deliver results. You will be comfortable with numbers and be computer literate and highly proficient in MS Office software, i.e., Outlook, Word, Excel, PowerPoint, and Teams. 3-5 years\’ experience in a similar strategy/consultant role is desirable.
Other information
Benefits on offer (may vary based on contract type and location)
- 25 days annual leave plus your birthday off
- Pension and life insurance
- Healthcare cash scheme
- Travel season ticket loan
- Cycle to work scheme
- Priority access to apply for match tickets
- Discounted season tickets
- Staff discounts in the club store, café and our official partners products and services
- Discounted gym membership and onsite fitness room facilities
- Family friendly leave policies
- Company Social events
EDI Statement
The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.
Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.
Safeguarding
The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced.
The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club\’s Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.
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Marketing Strategy Manager employer: DFL
Contact Detail:
DFL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Manager
✨Tip Number 1
Familiarise yourself with West Ham United's current marketing strategies and recent campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing your knowledge and enthusiasm for the club.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those connected to football clubs. Attend relevant events or join online forums to build relationships that could provide insights or even referrals for the position.
✨Tip Number 3
Stay updated on the latest trends in sports marketing and fan engagement. Being able to discuss innovative ideas or successful case studies during your interview can set you apart as a forward-thinking candidate.
✨Tip Number 4
Prepare to demonstrate your analytical skills by bringing examples of how you've used data to drive marketing decisions in previous roles. This will show that you can contribute effectively to the club's strategy and operational efficiency.
We think you need these skills to ace Marketing Strategy Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing Strategy Manager position. Understand the key responsibilities and requirements, and think about how your skills and experiences align with them.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing strategy, analytics, and project management. Use specific examples that demonstrate your ability to drive growth and operational efficiency, as mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for football and the values of West Ham United. Mention how you can contribute to their goals, particularly in areas like youth engagement and international growth.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, provide examples in your application that demonstrate your ability to interpret data and make informed decisions. Highlight any relevant tools or software you are proficient in, especially MS Office.
How to prepare for a job interview at DFL
✨Know the Club's History and Values
Before your interview, make sure you understand West Ham United's history, values, and recent achievements. This will not only show your genuine interest in the club but also help you align your answers with their mission of creating affordable family football and promoting equality, diversity, and inclusion.
✨Demonstrate Analytical Skills
As a Marketing Strategy Manager, you'll need strong analytical skills. Be prepared to discuss how you've used data to drive marketing strategies in the past. Bring examples of how you've interpreted data to identify trends or opportunities that led to successful outcomes.
✨Prepare for Cross-Functional Collaboration
The role involves working with various departments. Think of examples from your previous roles where you successfully collaborated across teams. Highlight your ability to build relationships and communicate effectively with different stakeholders.
✨Showcase Your Presentation Skills
You'll be leading presentations for senior stakeholders, so it's crucial to demonstrate your presentation skills during the interview. Prepare a brief presentation on a relevant topic, showcasing your ability to structure arguments and present complex information clearly and engagingly.
