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- Tasks: Sell matchday and seasonal tickets while engaging with fans and local businesses.
- Company: Join West Ham United, a historic club with a modern approach to football culture.
- Benefits: Enjoy competitive salary, commission, wellness initiatives, and matchday perks.
- Why this job: Be part of an inclusive team at a Premier League club, driving sales and fan engagement.
- Qualifications: Sales experience preferred; passion for customer service and teamwork is essential.
- Other info: Flexible hours required, including matchdays and weekends.
The predicted salary is between 30000 - 42000 £ per year.
Founded in 1895, West Ham United is a club that blends rich tradition with a forward-thinking approach, creating an exciting, ever-evolving football culture. Based in the heart of London, we proudly call the London Stadium home — a state-of-the-art venue with a capacity of 62,500, making it one of the largest in the country. We are also dedicated to providing the most affordable Premier League tickets in London, championing Accessible Family Football for all.
Our women\’s team, achieving professional status in 2018, has soared to new heights in the Women’s Super League and reached the prestigious FA Cup final. Meanwhile, our cutting-edge Academy, which opened in 2019, is nurturing future stars, producing first-team players like Declan Rice and Ben Johnson.
With ongoing improvements to the stadium, including the iconic Billy Bonds Stand, West Ham is constantly evolving, making sure our fans experience the best in matchday atmosphere and comfort. We are also incredibly proud to hold the Disability Confident Leader status, reflecting our dedication to inclusivity and accessibility.
As we continue to grow, so does our workforce. With a dedicated team of 300 core staff and 500 event and Foundation employees, West Ham United offers a truly unique working environment. We’re especially proud to have been awarded the Premier League’s Advanced Equality, Diversity, and Inclusion Standard in 2023 — our second consecutive recognition — underlining our ongoing commitment to fostering an inclusive, diverse, and dynamic workplace.
Join us and become part of a club that stands at the crossroads of history, ambition, and innovation. West Ham United is where passion, progress, and inclusivity come together to create something special.
Why Join Us?
Diversity & Inclusion: We believe a diverse team drives creativity and strengthens performance. We welcome applicants from all backgrounds and identities to apply.
Health & Wellbeing: We are committed to protecting the physical and mental health of our staff, ensuring a balanced and supportive work environment.
Career Growth: As part of a premier football club, you will have opportunities to grow and innovate in an exciting and fast-paced environment.
If you’re ready to bring your passion for retail and football to one of the world’s most iconic clubs, apply now!
Position
Job Title: General Admission Sales Executive
Department: Hospitality Sales – Club London
Location: London Stadium, Queen Elizabeth Olympic Park, Stratford
Reports To: Senior Sales Manager – Club London
Contract Type: Full-time, Permanent
Salary: Competitive, plus commission and benefits
Role Overview:
West Ham United Football Club is seeking a driven and ambitious General Admission Sales Executive to join our dynamic Club London Hospitality Sales team. This role is focused on selling matchday and seasonal ticket products within general admission areas of the stadium, as well as driving group bookings and entry-level hospitality upgrades.
As a key part of the wider commercial team, you will proactively engage with fans, prospects, and local businesses to maximise ticket sales and contribute to achieving revenue targets across our general admission inventory. This is an exciting opportunity for a results-oriented individual looking to progress within a Premier League football club’s sales environment.
Key Responsibilities:
Drive sales of general admission tickets, group bookings, and seasonal memberships through outbound calling, email campaigns, and in-person engagement.
Identify and nurture new business leads, targeting local businesses, schools, community groups, and supporters.
Manage a personal pipeline of prospects and ensure a high conversion rate through effective sales techniques and customer service.
Upsell fans and ticket buyers to entry-level hospitality options and promote Club London offers where appropriate.
Support matchday operations including hosting prospects, coordinating ticket collections, and managing guest experiences.
Collaborate with the marketing team on sales campaigns and promotional strategies.
Maintain accurate CRM records of customer interactions and sales activity.
Deliver weekly and monthly reporting on individual and team KPIs and performance.
Support wider Club London hospitality team initiatives and work cross-functionally when required.
Requirements
Person Specification:
Key Skills & Experience:
Proven experience in sales or telesales, preferably within sport, events, hospitality, or ticketing.
A passion for delivering exceptional customer service and building long-term relationships.
Target-driven mindset with a strong ability to close sales and exceed KPIs.
Excellent communication skills – verbal and written.
Ability to work in a fast-paced, team-oriented environment.
Strong organisational skills and attention to detail.
Experience with CRM systems (e.g., Salesforce or similar) is desirable.
Flexibility to work matchdays, evenings, and weekends as required.
What We Offer:
Competitive basic salary with an uncapped commission structure.
Career development opportunities within a Premier League football club.
Access to Club benefits including matchday tickets, Club London hospitality exposure, and employee wellness initiatives.
A vibrant and inclusive working environment at the iconic London Stadium.
Other information
Benefits on offer (may vary based on contract type and location)
- 25 days annual leave plus your birthday off
- Pension and life insurance
- Healthcare cash scheme
- Travel season ticket loan
- Cycle to work scheme
- Priority access to apply for match tickets
- Discounted season tickets
- Staff discounts in the club store, café and our official partners products and services
- Discounted gym membership and onsite fitness room facilities
- Family friendly leave policies
- Company Social events
Safeguarding:
The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced.
The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club\’s Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.
EDI Statement:
The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.
Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.
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General Admission Sales Executive employer: DFL
Contact Detail:
DFL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Admission Sales Executive
✨Tip Number 1
Familiarise yourself with West Ham United's history and values. Understanding the club's culture and commitment to inclusivity will help you connect with the team during interviews and demonstrate your genuine interest in being part of their mission.
✨Tip Number 2
Network with current or former employees of West Ham United, especially those in sales or hospitality roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Prepare to discuss your sales achievements and how you've met or exceeded targets in previous roles. Be ready to share specific examples that highlight your ability to drive ticket sales and engage with customers effectively.
✨Tip Number 4
Stay updated on the latest trends in sports ticket sales and customer engagement strategies. Showing that you're knowledgeable about the industry can set you apart and demonstrate your proactive approach to the role.
We think you need these skills to ace General Admission Sales Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within sports or hospitality. Emphasise any achievements related to ticket sales or customer service that align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and your understanding of West Ham United's values. Mention specific experiences that demonstrate your sales skills and ability to engage with fans and local businesses.
Highlight Relevant Skills: In your application, focus on key skills such as communication, organisation, and customer service. Provide examples of how you've successfully closed sales or built relationships in previous roles.
Show Enthusiasm for the Role: Express your excitement about the opportunity to work at West Ham United. Mention your commitment to inclusivity and diversity, aligning with the club's values, and how you can contribute to their mission.
How to prepare for a job interview at DFL
✨Show Your Passion for Football
Make sure to express your enthusiasm for football and the club during the interview. Share any personal experiences or connections you have with West Ham United, as this will demonstrate your genuine interest in the role and the organisation.
✨Highlight Your Sales Experience
Prepare specific examples from your previous sales roles that showcase your ability to meet targets and close deals. Discuss how you've successfully engaged with customers and built long-term relationships, as these skills are crucial for a General Admission Sales Executive.
✨Understand the Club's Values
Familiarise yourself with West Ham United's commitment to diversity, inclusion, and community engagement. Be ready to discuss how you can contribute to these values in your role, especially in promoting accessible family football and engaging local businesses.
✨Prepare Questions for the Interviewers
Have a few thoughtful questions ready to ask your interviewers about the team, the club's future plans, or the sales strategies they employ. This shows your proactive attitude and genuine interest in the position, making you stand out as a candidate.
