Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage key accounts, drive sales growth, and build relationships in the beverage industry.
- Company: Join AB InBev, a leader in brewing beloved beers and building iconic brands.
- Benefits: Enjoy competitive pay, health perks, a beer allowance, and 25 days holiday.
- Why this job: Be part of a dynamic culture that values ambition, collaboration, and personal growth.
- Qualifications: Field sales experience, strong communication skills, and a passion for the beverage industry required.
- Other info: Based in London, with opportunities for travel and career advancement.
The predicted salary is between 28000 - 42000 £ per year.
Purpose:
Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
Seniority Level: Associate
#Ownership
Purpose:
Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
That’s Who We Are: Come and OWN IT.
What\’s in it for you:
- Benefits for you and your family to help your physical and mental health
- Competitive parental leave and pension double contributions
- 25 days holidays per year
- Employee benefits to help your physical and mental health and overall well-being (travel insurance, gym memberships, discounted services, dental, etc.)
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- 4 employee networks to support diversity and inclusion
- Global Bonus
- WPA Private Medical Care
- 26 weeks paid leave for primary caregiver
Join our dynamic On-Trade team as a New Business Key Account Manager , focused on the Independent Free Trade (IFT) sector. You’ll play a key role in driving sales growth, building long-term relationships, and expanding the presence of our leading beverage brands across pubs, bars, restaurants, and licensed venues.
The Role
As New Business Key Account Manager , you’ll manage a portfolio of on-trade accounts within your territory, secure new business opportunities, and bring our brands to life through strategic execution. You’ll collaborate with internal teams to deliver value-driven solutions, tailored customer support, and impactful trade marketing activations.
Duties And Responsibilities
Account Management & Growth
- Manage a portfolio of on-trade accounts, building long-term relationships with key decision-makers
- Identify and drive growth opportunities within existing customers through new products and tailored support
Business Development
- Proactively win new business across Independent and Managed Free Trade channels
- Build a strong sales pipeline and secure new distribution points for core and priority brands
Sales Strategy & Execution
- Execute field sales plans to maximise brand visibility and availability
- Negotiate commercial agreements, including pricing and promotions, to meet business target.
Customer Service & Support
- Act as the main point of contact for accounts, delivering first-class service and solutions
- Support accounts with regular visits, product training, and merchandising excellence
Market & Competitor Insight
- Monitor trends, competitor activity, and on-trade behaviours to identify opportunities
- Share relevant insights with internal teams to support decision-making and innovation
Collaboration & Reporting
- Work closely with marketing, trade marketing, and commercial teams to align efforts
- Provide regular updates on sales performance, customer feedback, and market trends
Who We’re Looking For
- Field sales or key account experience in the on-trade
- Proven success in winning new business and growing accounts
- Commercially driven, target-oriented, and confident in negotiations
- Strong communication, relationship-building, and analytical skills
- Organised and proactive, with a full UK driving licence
- Passionate about the UK beverage industry and the on-trade channel (Independent Free Trade)
- Based London and South of England Travel
Why build your career with us
We recruit for mindset, ambition, cultural fit, and growth opportunities.
UNIQUE CULTURE
We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
BRANDS EVERYONE LOVES
We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
GROWTH OPPORTUNITIES
Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.
&I
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales and Business Development
-
Industries
Consumer Goods
Referrals increase your chances of interviewing at Budweiser Brewing Group (AB InBev) by 2x
Get notified about new Key Account Manager jobs in London, England, United Kingdom .
London, England, United Kingdom 3 weeks ago
Senior Sales Operations Manager, Wholesale, UK & Ireland
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 4 weeks ago
London, England, United Kingdom 1 month ago
London, England, United Kingdom 1 day ago
Client Director Sales Projects and Strategy
London, England, United Kingdom 18 hours ago
Retail Sales Manager, Footwear Department, Selfridges London
London, England, United Kingdom 2 months ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom £35,000.00-£40,000.00 1 month ago
Sales Strategy & Field Operations Manager
London, England, United Kingdom 2 days ago
UK Country Manager & Sr Director of Corporate Sales
London, England, United Kingdom 1 month ago
London, England, United Kingdom 2 weeks ago
Senior Sales Manager, Expanding Hospitality Group
London, England, United Kingdom 3 weeks ago
UK Country Manager & Sr Director of Corporate Sales
London, England, United Kingdom 6 days ago
Senior Key Account Executive, Mid Market
London, England, United Kingdom 1 week ago
UK Country Manager & Sr Director of Corporate Sales
London, England, United Kingdom 2 months ago
Senior Key Account Executive- Mid Markets
London, England, United Kingdom 1 week ago
Senior National Account Manager – Category defining health brand
Corporate Account Executive – Travel Retail EMA (based London)
London, England, United Kingdom 1 day ago
London, England, United Kingdom 5 days ago
London, England, United Kingdom 1 week ago
Greater London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 weeks ago
Aftermarket Sales Manager- Major Accounts Central Europe
Greater London, England, United Kingdom 1 day ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 5 days ago
Greater London, England, United Kingdom 1 week ago
PROACTIVE SALES MANAGER – Luxury High-End Groups
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Key Account Manager employer: Budweiser Brewing Group (AB InBev)
Contact Detail:
Budweiser Brewing Group (AB InBev) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager
✨Tip Number 1
Network within the beverage industry, especially with professionals who have experience in the on-trade sector. Attend industry events, trade shows, or local meetups to connect with potential colleagues and gain insights into the market.
✨Tip Number 2
Familiarise yourself with AB InBev's brands and their unique selling points. Understanding what makes each brand special will help you articulate how you can drive sales and build relationships effectively during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in account management and business development. Be ready to share specific examples of how you've driven growth and secured new business, as this will demonstrate your capability for the role.
✨Tip Number 4
Stay updated on current trends in the UK beverage industry, particularly in the Independent Free Trade channel. Being knowledgeable about market dynamics will show your passion and commitment to the role during discussions with the hiring team.
We think you need these skills to ace Key Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field sales or key account management, particularly within the on-trade sector. Use specific examples of how you've driven growth and secured new business to demonstrate your capabilities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beverage industry and your understanding of the Independent Free Trade channel. Mention how your skills align with the company's values of ownership and ambition, and provide examples of your problem-solving abilities.
Showcase Your Achievements: When detailing your previous roles, focus on quantifiable achievements such as sales targets met or exceeded, successful negotiations, and long-term relationships built with key decision-makers. This will help illustrate your impact in previous positions.
Research the Company Culture: Familiarise yourself with AB InBev's unique culture and values. Reflect this understanding in your application by mentioning how you can contribute to their collaborative environment and commitment to excellence.
How to prepare for a job interview at Budweiser Brewing Group (AB InBev)
✨Showcase Your Sales Success
Be prepared to discuss specific examples of how you've successfully driven sales growth in previous roles. Highlight your achievements in winning new business and expanding existing accounts, as this aligns with the key responsibilities of a Key Account Manager.
✨Demonstrate Industry Knowledge
Familiarise yourself with the UK beverage industry and current trends within the on-trade channel. Being able to discuss market insights and competitor activities will show your passion for the sector and your ability to contribute valuable insights.
✨Emphasise Relationship Building
Since the role involves managing long-term relationships with key decision-makers, be ready to share how you’ve built and maintained strong professional relationships in the past. Use examples that demonstrate your communication and interpersonal skills.
✨Prepare for Negotiation Scenarios
Expect questions around negotiation tactics and strategies. Prepare to discuss how you've successfully negotiated commercial agreements, including pricing and promotions, to meet business targets. This will showcase your confidence and commercial acumen.
