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For Companies At a Glance
- Tasks: Lead and grow a major European e-commerce business with full P&L responsibility.
- Company: Join a global group with iconic brands making a significant impact in the market.
- Benefits: Enjoy excellent salary, perks, and the autonomy to shape your digital strategy.
- Why this job: This role offers a unique blend of strategic leadership and hands-on execution in a dynamic environment.
- Qualifications: Seeking a senior digital commerce leader with P&L experience and strong merchandising skills.
- Other info: Fluency in English is required; additional European languages are a plus.
The predicted salary is between 48000 - 84000 £ per year.
Job Description
This is your opportunity to run and grow a major European e-commerce business — with the resources, autonomy, and seniority to make a measurable impact across the UK and Europe.
Our client, a global group with iconic brands is seeking an exceptional Head of Ecommerce to take full ownership of the European direct-to-consumer website. This senior role combines strategic leadership with hands-on execution, giving you the autonomy to shape the digital roadmap, drive commercial performance, and elevate the customer experience across multiple European markets.
With full P&L responsibility, you will lead trading strategy, merchandising, and operational excellence to deliver sales growth, profitability, and market share.
Why This Role Stands Out
- Lead the digital flagship for an internationally recognised brand.
- Full commercial ownership — P&L, strategy, and execution.
- Senior remit covering the UK and European markets.
- Balance strategic vision with hands-on trading and merchandising.
Key Responsibilities
Commercial Leadership & P&L Ownership
- Own the P&L for the European e-commerce site, delivering sales, gross margin, and EBIT.
- Lead monthly P&L reviews, forecasts, and KPI tracking.
- Build and execute trading strategies that maximise profit and conversion.
Merchandising & Range Planning
- Develop seasonal Open-to-Buy plans aligned to budget and growth objectives.
- Manage stock forecasting, allocation, and sell-through optimisation.
- Curate digital product assortments that drive customer engagement and loyalty.
Marketing & Campaign Alignment
- Work with marketing teams to deliver an integrated commercial calendar.
- Balance full-price sales with strategic clearance and promotional events.
- Align brand campaigns to maximise digital conversion.
Digital Experience & Operations
- Lead UX/UI improvements to increase engagement and conversion.
- Oversee site merchandising, markdowns, and promotional activity.
- Use data analytics to optimise trading and customer experience.
Strategic Projects
- Deliver omni-channel initiatives, operational upgrades, and platform enhancements to keep the business competitive.
What We’re Looking For
- Senior digital commerce leader with full P&L experience (fashion, sportswear, or premium consumer goods preferred).
- Strong merchandising, trading, and range planning expertise.
- Data-driven, commercially astute, and comfortable making decisive calls.
- Advanced knowledge of Shopify Plus (or similar enterprise platforms).
- Fluent in English (additional European languages a plus).
Excellent Salary and Perks.
Head of Ecommerce employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce
✨Tip Number 1
Network with professionals in the e-commerce industry, especially those who have experience in P&L management. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with Shopify Plus and similar platforms by taking online courses or certifications. This will not only enhance your skills but also demonstrate your commitment to mastering the tools essential for the role.
✨Tip Number 3
Stay updated on the latest digital marketing strategies and customer engagement techniques. Follow industry leaders on social media and subscribe to relevant newsletters to gain insights that can be applied in your future role.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven sales growth and improved customer experiences in previous roles. Having concrete data and results at your fingertips will help you stand out during interviews.
We think you need these skills to ace Head of Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce, particularly in P&L management and digital strategy. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for e-commerce and detail how your skills align with the responsibilities of the Head of Ecommerce role. Mention your experience with trading strategies and customer engagement.
Showcase Relevant Skills: Emphasise your expertise in merchandising, data analytics, and UX/UI improvements. Provide examples of how you've used these skills to drive sales growth and enhance customer experiences.
Highlight Leadership Experience: Since this is a senior role, make sure to highlight any leadership experience you have. Discuss how you've led teams or projects, particularly in a digital commerce context, and the outcomes of those initiatives.
How to prepare for a job interview at Provallar Executive Search
✨Showcase Your P&L Expertise
Be prepared to discuss your experience with P&L management in detail. Highlight specific examples where you've successfully driven sales growth and profitability, as this role demands full ownership of the European e-commerce site's financial performance.
✨Demonstrate Strategic Vision
Articulate your strategic approach to e-commerce. Discuss how you would develop and execute trading strategies that align with the company's goals, and be ready to share insights on market trends and customer behaviour across European markets.
✨Highlight Your Merchandising Skills
Prepare to talk about your experience in merchandising and range planning. Provide examples of how you've curated product assortments that engage customers and drive loyalty, as this is a key responsibility for the role.
✨Emphasise Data-Driven Decision Making
Since the role requires a data-driven mindset, be ready to discuss how you've used analytics to optimise trading and enhance customer experiences. Share specific metrics or KPIs you've tracked and how they influenced your decisions.
