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- Tasks: Lead a marketing analytics team to provide insights that drive marketing decisions.
- Company: Join Jagex, a leader in developing engaging online games like RuneScape.
- Benefits: Enjoy flexible working hours, private healthcare, and generous annual leave.
- Why this job: Make a significant impact on marketing strategies while working in a creative, data-driven environment.
- Qualifications: Experience in marketing analytics, strong communication skills, and a degree in a quantitative field required.
- Other info: Be part of a diverse team that values creativity and collaboration.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Location: Cambridge, UK – Hybrid (This position can accommodate flexible working options. Candidates must be based, or willing to relocate, within a comfortable commuting distance of our Cambridge office to attend onsite as required.)
Do you want to work with highly creative, data-driven teams and shape the impact of marketing across a globally recognised games studio?
As a Lead Marketing Analyst at Jagex, you’ll guide a high-impact analytics function that partners closely with our Marketing, Games, and Strategy stakeholders. You’ll be the central specialist for marketing analytics, developing best practices and delivering insights that directly influence decision-making across the studio.
This is a key opportunity to lead meaningful work across digital advertising, CRM, customer lifecycle, and executive reporting—while mentoring a Senior Marketing Analyst and championing a data-driven culture. You’ll sit within our Strategy & Commercial Analytics group, the hub of player, product, and business insights at Jagex.
What you’ll be doing
- Leading a small analytics team delivering insights that guide targeting, spend, and marketing impact.
- Owning full-funnel, cross-platform player analysis across tools such as Google Analytics, attribution partners, and customer data platforms.
- Improving campaign decision-making through attribution, incrementality measurement, and media mix modelling.
- Partnering with Data Science to develop and refine models including LTV and churn prediction.
- Owning marketing forecasting models to inform budget levels and performance expectations.
- Using statistical analysis to optimise testing methodologies and improve marketing outcomes.
- Developing transparent, best-practice reporting that enables clear, actionable insights.
- Managing stakeholders across the studio to support effective marketing decisions.
- Promoting a data-driven culture and strong cross-team relationships.
- Collaborating with Data Engineering to define data requirements and ensure robust deliverables.
What we’re looking for
- Demonstrable experience leading marketing analytics or performance insights teams.
- Proven expertise across digital marketing analytics, attribution, and performance measurement.
- Strong experience working with tools such as Google Analytics, attribution platforms, and customer data platforms.
- Demonstrable ability to build or guide forecasting, LTV, and predictive modelling analytics.
- Proven experience delivering insights to senior stakeholders and influencing strategic decisions.
- Demonstrable experience managing analysts and developing effective ways of working.
What we offer
When you join Jagex you can look forward to a generous Perks & Benefits package including:
- Private Healthcare, including Dental Plan
- Minimum 6% Pension contributions
- Employee Assistance Programme & onsite Counselling
- Life Insurance
- Discretionary annual performance bonus
- Enhanced family leave policies from day 1
- Flexible working hours
- 25 days annual leave + bank holidays, with the option to buy/sell days
- …and so much more!
About Jagex
Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise—including two of the world’s longest-running and most successful MMORPGs, Old School RuneScape and RuneScape—and the open-world survival crafting game RuneScape: Dragonwilds, we have proven success in delivering immersive Forever Games and fostering strong player communities.
We strive to create an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games. Our values guide everything we do: Embrace Fellowship , Hone Your Craft , Honour Your Vows , Be Your Customers’ Hero , and Seize The Day .
With over two decades of experience and 400+ team members, we continue to innovate in live game development, using data-driven insights and a player-first mindset. As part of Jagex, you’ll contribute to globally successful titles, shape new projects, and join a company that deeply values both its employees and its players.
We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds and recruit based on merit. If you require reasonable adjustments during the recruitment process, please let us know when invited to interview.
Lead Marketing Analyst employer: Jagex Limited
Contact Detail:
Jagex Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics, especially in B2C environments. Understanding how companies leverage data to drive marketing decisions will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the gaming and analytics sectors. Attend industry events or webinars where you can meet potential colleagues and learn more about the specific challenges they face in marketing analytics.
✨Tip Number 3
Brush up on your SQL skills and get comfortable with data visualisation tools like Tableau or PowerBI. Being able to demonstrate your technical prowess in these areas can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience in leading teams and delivering insights. Think of specific examples where your analytical skills have directly influenced marketing strategies or outcomes, as this will showcase your leadership capabilities.
We think you need these skills to ace Lead Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, especially in B2C environments. Emphasise any leadership roles you've held and the insights you've delivered that have influenced marketing decisions.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for data-driven marketing and your ability to communicate complex insights clearly. Mention specific tools and methodologies you are familiar with, such as SQL, Google Analytics, and data visualisation tools like Tableau or PowerBI.
Showcase Your Analytical Skills: Provide examples of how you've used statistical analysis to optimise marketing campaigns or improve decision-making processes. Highlight any experience with marketing prediction models or cross-platform player analysis.
Demonstrate Stakeholder Management: Illustrate your experience in managing stakeholders across various levels of a business. Share examples of how you've successfully driven change and fostered data-driven partnerships within your previous roles.
How to prepare for a job interview at Jagex Limited
✨Showcase Your Analytical Skills
As a Lead Marketing Analyst, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Highlight your experience with tools like Google Analytics and any predictive models you've developed.
✨Communicate Effectively
Strong communication is key for this role. Practice explaining complex data insights in a clear and engaging manner. You might be asked to present findings or strategies, so think about how you can tell a compelling story with your data.
✨Understand Stakeholder Needs
You'll be managing stakeholders across various levels, so it's crucial to understand their needs. Research the company’s current marketing strategies and think about how your insights could support their goals. Prepare questions that show your interest in their challenges.
✨Demonstrate Leadership Experience
Since you'll be leading a small analytics team, be ready to discuss your leadership style and experiences. Share examples of how you've mentored others or driven change within a team. This will show that you're not just an analyst but also a capable leader.
