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- Tasks: Lead editorial strategy and create engaging fashion content for Who What Wear UK.
- Company: Join Future, a global leader in specialist media with over 3,000 employees.
- Benefits: Enjoy hybrid work, uncapped leave, profit-sharing bonuses, and share purchase opportunities.
- Why this job: Be part of a creative team that values diversity and innovation in the fashion industry.
- Qualifications: Experience in digital fashion editing, team leadership, SEO, and audience insights required.
- Other info: This is a 12-month fixed-term contract covering maternity leave.
The predicted salary is between 27500 - 52000 £ per year.
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Deputy Editor, Who What Wear UK – 12 Month FTC, London
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Client:
Future Publishing
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
e08b060663c9
Job Views:
3
Posted:
12.08.2025
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Job Description:
Who What Wear is a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and key products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.
Are you an experienced senior editor with a talent for creating innovative, engaging and inspiring fashion and beauty content and leading on strategy? Do you have a passion for storytelling and adept editing skills? Then we want to hear from you…
What you\’ll be doing
Reporting to the Editor-in-Chief, you\’ll lead the editorial content strategy across planned and reactive content, with a strong focus on SEO, data-led decision-making and seasonal/tentpole storytelling moments.
You\’ll own the monthly fashion content calendar, overseeing keyword ideation and planning to ensure performance, relevance and alignment with brand priorities. You\’ll shape and manage the daily news strategy, identifying opportunities to capture audience interest and drive traffic.
Experience that will put you ahead of the curve
- Digital editorial experience in fashion and beauty, with a background in both content strategy and team leadership
- Experience managing a small-to-mid-sized editorial team
- Understanding of content production, editing, analytics and audience insights—paired with impeccable taste and commercial awareness
- Hands-on experience in SEO, CMS platforms, daily news judgement and data tools such as Google Analytics or Looker
- Ability to balance creative storytelling with revenue- and traffic-driving goals
What\’s in it for you
The expected range for this role is £33,000 – £65,000
This is a Hybrid role from our London Office, working three days from the office, two from home
This is a fixed term role for 12 months maternity cover
… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level E4
Who are we…
We\’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action – both online and off – through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We\’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we\’re looking for driven people who want to be a part of it!
Our Future, Our Responsibility – Inclusion and Diversity at Future
We embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. That\’s why we\’re building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It\’s not just about what you bring to the table — it\’s about making sure the table has room for everyone.
Because a diverse team isn\’t just good for business. It\’s the Future.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Find out more about Our Future, Our Responsibility on our website.
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Deputy Editor, Who What Wear UK - 12 Month FTC employer: Future Publishing
Contact Detail:
Future Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Deputy Editor, Who What Wear UK - 12 Month FTC
✨Tip Number 1
Familiarise yourself with Who What Wear's content style and audience. Spend time exploring their articles, social media, and overall brand voice to understand what resonates with their readers. This will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed editorial teams in the past. Be ready to discuss specific strategies you've implemented that led to increased engagement or traffic, as this aligns with the role's requirements.
✨Tip Number 3
Brush up on your SEO knowledge and be prepared to discuss how you've used data to inform content strategy. Highlight any tools you're familiar with, such as Google Analytics, and be ready to share insights from your previous roles that demonstrate your analytical skills.
✨Tip Number 4
Network with current or former employees of Who What Wear or Future Publishing. Engaging with them can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
We think you need these skills to ace Deputy Editor, Who What Wear UK - 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital editorial experience in fashion and beauty. Emphasise your skills in content strategy, team leadership, and any relevant SEO or analytics tools you've used.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for storytelling and your innovative approach to creating engaging content. Mention specific examples of how you've successfully led editorial strategies in the past.
Showcase Your Understanding of SEO: Since the role focuses on SEO and data-led decision-making, include specific instances where you've implemented SEO strategies that drove traffic and engagement. This will demonstrate your capability to align with the brand's priorities.
Highlight Team Management Experience: If you have experience managing an editorial team, be sure to detail this in your application. Discuss your leadership style and how you've fostered creativity and productivity within your team.
How to prepare for a job interview at Future Publishing
✨Showcase Your Editorial Experience
Make sure to highlight your previous experience in digital editorial roles, especially within fashion and beauty. Be prepared to discuss specific projects where you led content strategy or managed a team, as this will demonstrate your capability for the Deputy Editor position.
✨Demonstrate Your SEO Knowledge
Since the role requires a strong focus on SEO, come equipped with examples of how you've successfully implemented SEO strategies in past roles. Discuss any tools you've used, like Google Analytics, and how they informed your content decisions.
✨Prepare for Content Strategy Discussions
Be ready to talk about your approach to creating an editorial calendar and how you balance creative storytelling with commercial goals. Think of examples where you've identified audience interests and driven traffic through innovative content.
✨Emphasise Your Passion for Fashion and Beauty
Your enthusiasm for the industry should shine through during the interview. Share your insights on current trends and brands that inspire you, as well as how you stay updated with the latest developments in fashion and beauty.
