At a Glance
- Tasks: Lead the onboarding experience for new users, ensuring a seamless and engaging journey.
- Company: Join Kraken, a mission-driven crypto company focused on financial freedom and inclusion.
- Benefits: Enjoy remote work flexibility and be part of a diverse team across 70+ countries.
- Why this job: Make a real impact in the crypto space while working with industry pioneers.
- Qualifications: 6+ years in product management, especially in growth or onboarding roles.
- Other info: Ongoing applications accepted; we value diverse backgrounds and encourage all to apply.
The predicted salary is between 43200 - 72000 £ per year.
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read theKraken Culturepage to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
Kraken’s Growth Group is responsible for shaping the customer lifecycle from the very first touchpoint. As a leader of the Onboarding domain, you will be accountable for delivering a seamless, intuitive, and high-converting onboarding experience. You’ll drive the strategy and execution for guiding new users through the critical initial steps of their Kraken journey – ensuring they feel safe, informed, and empowered to take meaningful action from day one.
In this role, you will own key metrics across signup, verification, and onboarding to drive stronger user acquisition. You will operate as both a strategic leader and a hands-on individual contributor with a passion for user behavior and product optimization at scale. Your work will be critical to Kraken’s mission of accelerating the global adoption of crypto.
The opportunity
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Own and evolve the vision, strategy, and execution of Kraken’s end-to-end onboarding experience.
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Build a best-in-class onboarding journey, optimized for scale across diverse global markets.
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Operate as a deeply data-driven product leader: define metrics, set ambitious targets, run rigorous A/B experiments, and make sharp, informed tradeoffs.
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Guide and inspire several cross-functional product teams, ensuring focus on the highest-leverage opportunities.
Skills you should HODL
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6+ years of product management experience, ideally in Growth or onboarding-focused domains.
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Proven track record of managing user funnels, investigating drop-offs, analyzing user behavior, generating insights, and delivering measurable improvements.
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Comfortable engaging in technical discussions to identify bottlenecks and unlock growth opportunities.
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Strong bias for action – consistently shipping, learning, and iterating through experimentation.
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Excellent product sense with a sharp eye for simplifying UX and advocating for clean, elegant UI solutions.
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Deep user empathy – understanding user context, motivations, and behavioral patterns.
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Passion for crypto and a desire to make decentralized finance accessible to the world.
#LI-Remote
This job is accepting ongoing applications and there is no application deadline.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don\’t fully meet the listed requirements, especially if you\’re passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Stay in the know
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Sr Group Product Manager, Onboarding employer: Kraken
Contact Detail:
Kraken Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr Group Product Manager, Onboarding
✨Tip Number 1
Familiarise yourself with the Kraken app and its features. Understanding how the onboarding process works will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Engage with the crypto community online. Join forums, attend webinars, or participate in discussions to deepen your knowledge of user behaviour and onboarding strategies in the crypto space.
✨Tip Number 3
Prepare to discuss your past experiences with user funnels and A/B testing. Be ready to share specific examples of how you've improved onboarding processes in previous roles, as this will showcase your hands-on experience.
✨Tip Number 4
Research Kraken's culture and values thoroughly. Being able to articulate how your personal values align with theirs will set you apart and show that you're a good fit for their team.
We think you need these skills to ace Sr Group Product Manager, Onboarding
Some tips for your application 🫡
Understand the Company Culture: Before applying, take the time to read about Kraken's culture and values. This will help you tailor your application to reflect their mission and ethos, showing that you're a good fit for the team.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 6+ years of product management experience, particularly in growth or onboarding-focused roles. Provide specific examples of how you've managed user funnels and improved onboarding processes.
Show Your Passion for Crypto: Make sure to convey your enthusiasm for cryptocurrency and decentralised finance in your application. Mention any relevant projects or experiences that demonstrate your commitment to the industry.
Tailor Your Application: Customise your CV and cover letter to align with the job description. Use keywords from the listing, such as 'data-driven', 'user behaviour', and 'A/B experiments', to ensure your application stands out to hiring managers.
How to prepare for a job interview at Kraken
✨Understand Kraken's Mission
Before your interview, make sure you fully grasp Kraken's mission to accelerate global crypto adoption. Familiarise yourself with their values and culture by reading the Kraken Culture page. This will help you align your answers with their core beliefs during the interview.
✨Showcase Your Product Management Experience
Highlight your 6+ years of product management experience, especially in growth or onboarding-focused roles. Be prepared to discuss specific examples where you've managed user funnels, analysed drop-offs, and delivered measurable improvements. This will demonstrate your capability to drive the onboarding strategy effectively.
✨Demonstrate Data-Driven Decision Making
As a candidate for a data-driven role, be ready to discuss how you've used metrics and A/B testing in your previous positions. Share examples of how you've set ambitious targets and made informed trade-offs based on data insights. This will show your analytical skills and commitment to optimising user experiences.
✨Express Your Passion for Crypto
Since Kraken is deeply rooted in the crypto space, it's essential to convey your passion for cryptocurrency and decentralised finance. Discuss any relevant projects or experiences that showcase your enthusiasm and understanding of the industry. This will help you connect with the interviewers on a personal level.