At a Glance
- Tasks: Lead and deliver digital strategies for a global fashion brand across multiple e-commerce websites.
- Company: Join a rapidly growing iconic online fashion brand based in central Manchester.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and team building.
- Why this job: Be part of a trendsetting brand and shape its e-commerce future while making a real impact.
- Qualifications: 5+ years in e-commerce marketing, strong Shopify skills, and a passion for fashion required.
- Other info: Ideal for ambitious marketers ready to take on a leadership role in a vibrant industry.
The predicted salary is between 43200 - 72000 £ per year.
E-COMMERCE DIGITAL MARKETING MANAGER FASHION / APPAREL SPORTS BRAND – CENTRAL MANCHESTER / D2C CENTRAL MANCHESTER HEAD OFFICE BASED Our client a rapidly growing Iconic online fashion brand selling globally are looking to recruit an experienced E-COMMERCE DIGITAL MARKETING MANAGER to join their team in central Manchester to lead and deliver a digital and ecommerce strategy for the brands across 3 websites in the UK AND EUROPE. The successful candidate will have a proven track record in D2C online fashion brand delivering great results and conversant with managing E-commerce websites, PPC, Google Shopping, Social, Content, CRM, Conversion, Merchandising and trading calendar. This is a great opportunity for an ambitions Digital Marketer/E-commerce specialist to join an ICONIC GLOBAL FASHION BRAND. . About The Role: This role is a great opportunity to be part of a uniquely structured company with big future ambitions and which is well placed to achieve them. There is a significant opening for the right candidate to take over the e-commerce activities of a truly icon brand that has recently returned to trend, in a huge way. Then, to also develop our other brands e-commerce operations from concept to scale while building a team along the way. Responsibilities Include: • Managing the ongoing Design and Development of 3 e-commerce websites for UK and Europe • Responsible for optimisations to navigation, collections, search, and homepage. • Incorporate Best Practices into our current websites on an ongoing basis. • Responsible for regular reporting on website performance and customer experience metrics. • Developing SEO/PPC strategy and marketing plans and present budget forecasting on quarterly and annual time-scales. • Identify and report on trends in trading performance and develop sales forecasts for peak trading periods. • Measure online conversion and identify tactics internally and with third parties to imp rove conversion rates. • Monitor competitor and web sales trends to ensure web offer and experience is in line with customer expectations. • Manage product launch calendar and collaborate with the design team to upload content to the site. • Monitor stock holding and report weekly on the site cover and work collaboratively with merchandising and logistics team to plan and maintain a sufficient stock holding. • Determine shot lists for photoshoots depending on assets/emails needed, based on selling, inventory, trends, etc. About You: • 5+ years of related experience in e-commerce digital marketing at a management level/ for a successful online fashion/ sports brands • Deep understanding and strong technical ability with Shopify/Shopify+ and technical experience with ecommerce platforms in general. • Extensive knowledge of digital marketing channels • Apparel and/or footwear industry experience highly preferred. • Excellent numerical and analytical skills. • Strong communication skills • Excellent organisational and project management skills essential. • Flexibility to adapt to changing business needs, dealing with ambiguity. • Excellent attention to detail. • Possess a forward-thinking working ethic to drive the business forward.
E-COMMERCE DIGITAL MARKETING MANAGER - FASHION APPAREL/ SPORTS - HEAD OFFICE BASED employer: House Of Fashion Associates
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-COMMERCE DIGITAL MARKETING MANAGER - FASHION APPAREL/ SPORTS - HEAD OFFICE BASED
✨Tip Number 1
Familiarize yourself with the latest trends in e-commerce and digital marketing, especially within the fashion and sports sectors. This knowledge will not only help you understand the market better but also allow you to speak confidently about how you can contribute to our brand's growth.
✨Tip Number 2
Showcase your experience with Shopify and other e-commerce platforms during your interactions with us. Being able to discuss specific projects where you've successfully managed or optimized e-commerce websites will set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your approach to developing SEO and PPC strategies. We value candidates who can demonstrate a clear understanding of how to drive traffic and improve conversion rates through effective digital marketing tactics.
✨Tip Number 4
Be ready to share examples of how you've collaborated with cross-functional teams, such as design and logistics. Highlighting your ability to work well with others will show us that you're a team player who can help us achieve our ambitious goals.
We think you need these skills to ace E-COMMERCE DIGITAL MARKETING MANAGER - FASHION APPAREL/ SPORTS - HEAD OFFICE BASED
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in e-commerce digital marketing, especially within the fashion or sports industry. Use specific metrics and achievements to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fashion and e-commerce. Mention your understanding of the brand's identity and how your skills align with their goals. Be sure to include examples of past successes in managing e-commerce strategies.
Showcase Relevant Skills: In your application, emphasize your technical skills with platforms like Shopify and your knowledge of digital marketing channels. Highlight your analytical abilities and how you've used data to drive decisions in previous roles.
Research the Brand: Familiarize yourself with the company's history, values, and current market position. This will help you tailor your application and show that you're genuinely interested in contributing to their growth.
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your E-Commerce Expertise
Make sure to highlight your experience with e-commerce platforms, especially Shopify. Be prepared to discuss specific projects where you successfully managed online sales and marketing strategies.
✨Demonstrate Analytical Skills
Prepare to share examples of how you've used data to drive decisions in your previous roles. Discuss your experience with reporting on website performance and customer metrics, as this is crucial for the role.
✨Understand the Brand's Market Position
Research the brand thoroughly before the interview. Understand their current market position, competitors, and recent trends in the fashion industry to show that you're genuinely interested and informed.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Think about challenges you've faced in e-commerce and how you overcame them, particularly in areas like conversion rates and stock management.