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- Tasks: Lead and manage qualitative research projects from design to analysis and client presentation.
- Company: Toluna is a global leader in research and insights, partnering with top brands worldwide.
- Benefits: Enjoy competitive salaries, diverse benefits, and opportunities for career progression in a multicultural environment.
- Why this job: Join a dynamic team working on exciting projects that influence major brands and drive impactful decisions.
- Qualifications: 4+ years of qualitative research experience and strong communication skills are essential.
- Other info: Toluna values diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
About Us:
Toluna is the global research and insights leader that enables businesses to make smarter, insight-driven decisions – faster. We partner with the world’s leading brands, delivering impact through our advanced technology platform, comprehensive solution portfolio, global first-party panel, and world-class team of research experts. We are making investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding. Furthermore, our growing qualitative research team is already delivering outstanding work, seamlessly blending traditional approaches with innovative methodologies. We're proud to be partnering with a diverse range of clients on exciting, thought-provoking projects covering topics from tea to lingerie, and from banking to burgers, both B2C and B2B. Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com
Introduction:
To grow our team in the UK, we are looking for a Research Manager to join our team.
The Research Manager should be someone with experience in, and a passion for, qualitative research and will be responsible for coordinating and executing qualitative market research studies. This includes project scheduling and execution; screener and discussion guide design; moderating and managing fieldwork, reporting and analysis; client management; and serving as a liaison with internal and external operations teams.
Responsibilities:
- End-to-end management of qualitative research projects – lead and manage qualitative projects utilising various research platforms, from research design stage through moderation/fieldwork, and into analysis, report writing, and presenting to clients.
- Independently lead and manage small to medium size qualitative studies and manage more complex studies in collaboration with Qualitative Directors.
- Responsible for supporting both local and international projects/teams.
- Collaborate and coordinate with both internal and external teams to support smooth running of projects – field and operations teams, moderators, recruiters, etc.
- Design & moderate innovative and tailored research approaches across a variety of methodologies (e.g., groups, depths, online communities, ethnography, etc.).
- Conduct in-depth analysis and create compelling, story-led outputs that influence client decision-making.
- Ensure projects are delivered on time, on budget, and to the highest quality.
- Manage client relationships and expectations through quality service delivery and act as a trusted consultant, offering strategic insight and guidance throughout the research process.
- Provide clear, constructive feedback and contribute to a collaborative and inclusive culture.
Skills and Experience:
- Ideally 4+ years’ experience of qualitative consumer research.
- A demonstrated record in conducting end-to-end research independently.
- Knowledge of both traditional and advanced forms of qualitative data collection methodologies and techniques, analysis, and interpretation with the ability to apply to agency work.
- Experience in using various technology platforms for online synchronous and asynchronous qualitative research.
- You are curious, open-minded, have a love for details while keeping in mind the bigger picture.
- Excellent communication skills, ability to translate data from a diverse array of inputs and crafting a cohesive, compelling narrative.
Our Values:
- Acting with Ownership- Demonstrating individual accountability
- Bringing a forward mindset- Being action-oriented, bold and entrepreneurial
- Collaborating with Curiosity- Exhibiting teamwork through togetherness
- Discussing openly, committing jointly- Sharing your views openly
- Embracing empathy- Being egoless & caring
What We Offer:
At Toluna you will find an exciting and multicultural place to work. We employ the best and the brightest in our industry and we are always looking for rising stars to join our team.
We are proud of our staff members, and we offer competitive salaries, a wide range of benefits and the chance to progress your career within a truly global organization.
Toluna is an equal opportunities employer. We commit to keeping Toluna an inclusive, respectful, equal, and diverse workplace. One small way we’re focused on moving ourselves – and the world- forward.
With +40 million influencers across the globe, we look like you do, like the world does: made up of every ethnicity, social background, sexual orientation, religion, gender, age, or ability.
Join our global team. We welcome big thinking and reward great work.
Research Manager (Qual) employer: Toluna
Contact Detail:
Toluna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Manager (Qual)
✨Tip Number 1
Familiarise yourself with the latest qualitative research methodologies. Since the role involves designing and moderating innovative research approaches, showcasing your knowledge of both traditional and advanced techniques will set you apart.
✨Tip Number 2
Network with professionals in the qualitative research field. Attend industry events or webinars to connect with others who work at Toluna or similar companies. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Demonstrate your project management skills. Be prepared to discuss specific examples of how you've successfully managed qualitative research projects from start to finish, including any challenges you overcame along the way.
✨Tip Number 4
Showcase your communication abilities. As client management is a key part of the role, practice articulating complex ideas clearly and concisely. Consider preparing a brief presentation on a past project to illustrate your storytelling skills.
We think you need these skills to ace Research Manager (Qual)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Research Manager position at Toluna. Tailor your application to highlight your relevant experience in qualitative research and project management.
Craft a Compelling CV: Your CV should clearly showcase your 4+ years of experience in qualitative consumer research. Include specific examples of projects you've managed, methodologies you've used, and any technology platforms you're familiar with. Make it easy for the hiring team to see how your skills align with their needs.
Write a Tailored Cover Letter: In your cover letter, express your passion for qualitative research and your understanding of Toluna's mission. Highlight your ability to manage client relationships and deliver high-quality insights. Use this opportunity to demonstrate your communication skills and how you can contribute to their collaborative culture.
Showcase Your Analytical Skills: Since the role involves conducting in-depth analysis and creating compelling outputs, consider including a brief example of a past project where your analysis influenced decision-making. This will help illustrate your capability to translate data into actionable insights.
How to prepare for a job interview at Toluna
✨Showcase Your Qualitative Research Passion
Make sure to express your enthusiasm for qualitative research during the interview. Share specific examples of projects you've worked on, highlighting your role in the design, moderation, and analysis phases. This will demonstrate your genuine interest and expertise in the field.
✨Prepare for Methodology Questions
Expect questions about various qualitative methodologies, such as focus groups, in-depth interviews, and ethnography. Be ready to discuss how you've applied these methods in past projects and the outcomes they produced. This shows your depth of knowledge and practical experience.
✨Demonstrate Client Management Skills
Since managing client relationships is key for this role, prepare to discuss how you've successfully navigated client expectations in previous roles. Share examples of how you provided strategic insights and maintained quality service delivery, which will highlight your ability to act as a trusted consultant.
✨Emphasise Collaboration and Teamwork
Toluna values collaboration, so be prepared to talk about your experiences working with diverse teams. Discuss how you've coordinated with internal and external stakeholders to ensure project success, showcasing your ability to foster a collaborative environment.
