Marketing Technology Specialist

The Marketing Technology Specialist supports the Firm’s Business Development goals with a dual focus on Digital Marketing and CRM initiatives. To support the Digital Marketing team, you will be responsible for email and content marketing efforts, including publications, invitations, webinars, videos, and podcasts. In support of the CRM team, you will train and assist end users, set up custom reports, review and update data, and enhance CRM processes and features. You will also analyze and report on data, and work with other teams and vendors to implement best practices and improve the Firm’s marketing technology offerings while ensuring all efforts are engaging and compliant with the Firm’s brand and data privacy standards.

Responsibilities/Duties

• Promote and develop business development content marketing initiatives through publications, digital events, podcasts and video marketing

• Support events team by managing technical elements of event lifecycle, including developing registration forms, distribution of Firm invitations, reporting and ensuring connections between various marketing technology platforms

• Manage the Firm’s email marketing platform, Vuture, including template creation/manipulation, new user creation, user training and troubleshooting

• Manage, update and monitor the Firm’s CRM database and related platforms; enter and modify data and evaluate, analyze, audit and utilize information in support of business initiatives and in compliance with data privacy regulations, such as GDPR

• Oversee development and maintenance of distribution lists, verification of contact information and researching undeliverable mail and e-mail bounce-backs

• Provide training to current and new users (including attorneys) of the CRM and other technologies, including relationships mapping and research tools, ensuring compliance in terms of data quality standards

• Develop and apply metrics/analytics for reporting purposes, generate reports and dashboards for data review, and identify trends and insights

• Help to manage operations for the Firm’s website and extranets, including the posting and removal of content; implementing SEO and Accessibility best practices; consulting on branding updates related to web design and functionality; identify, develop and execute enhancements; and troubleshooting

• Identify, track and resolve CRM and other technology issues, working closely with the Firm’s IT department and outside vendors

• Implement, integrate and configure marketing technology tools, in collaboration with the Marketing Technology Senior Manager; and provide strategic input as needed

• Working with other team members, keep abreast of latest trends, best practices, developments and availability of new digital marketing and business development technology

• Work with other members of the BD team as well as other departments to help connect information resources to support business development needs

• Maintain brand consistency and adherence to the Firm’s brand guidelines across digital marketing channels

• Support Business Development projects and other Firm initiatives as needed

• Perform additional duties as needed

Physical Demands

• Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

• Sitting: Remaining in the seated position, particularly for sustained periods of time

• Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another

• Climbing: Ascending or descending ladders, stairs, ramps using feet and legs or hands and arms

• Lifting: Raising objects from a lower to a higher position or moving objects horizontally

• Carrying: Transporting an object, usually holding it in the hands or arms, or on the shoulder

• Pulling/Pushing: Using upper extremities to exert steady force upon an object so that the object moves toward or away from the force

• Bending/Stooping/Kneeling/Crouching: Bending body downward and forward by bending legs and spine, or by bending legs at knees

• Reaching: Extending hand(s) and arm(s) in any direction

• Minimum 4 plus years of relevant experience

• Strong project management skills, initiative and the ability to manage multiple projects concurrently

• Excellent data management and data manipulations skills

• Must be flexible and willing to work additional hours as needed

• Ability to work independently and collaboratively in a highly competitive and demanding environment

• Strong attention to detail and self-motivated to produce accurate, timely and complete work product

• Strong written and verbal communication skills

• Strong problem solving and analytical skills to make sound decisions, provide solutions or recommendations and escalate as appropriate

• Ability to interact well and build professional relationships through networking and collaboration while maintaining a high level of customer service, diplomacy and discretion

• Ability to effectively communicate and engage Partners, senior team members, Firm administrators and external vendor contacts as appropriate

• Ability to anticipate requests for information essential to meet internal and external client needs appropriate to the role, providing exceptional customer service

• Ability to quickly develop organizational astuteness and understand the Firm’s culture, vision, policies and practices

• Proficiency in MS Office programs such as Outlook, Word, and Excel, as well as marketing technologies

Preferred Skills

• Law Firm and/or IT experience a plus

• Experience with HTML

• Experience with salesforce.com, Microsoft Dynamics and/or InterAction

• Experience with email marketing tools, such as Vuture, MailChimp, etc.

• Experience with webinar platforms, such as ON24, Zoom, etc.

Required Education

Required:

• Bachelor’s degree required

Preferred:

• Major in Business, Marketing, Finance, Technology or related field