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- Tasks: Lead marketing analytics to track and optimise PureGym's digital marketing efforts.
- Company: Join PureGym, the UK's top gym operator with over 2 million members worldwide.
- Benefits: Enjoy free gym membership, hybrid working, private healthcare, and 25 days annual leave.
- Why this job: Be part of a diverse team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: Experience in digital marketing, strong analytical skills, and proficiency in Google Analytics required.
- Other info: Applications are reviewed on a rolling basis; early application is encouraged.
The predicted salary is between 36000 - 60000 £ per year.
The PureGym Way PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture. We offer: Free nationwide gym membership for you + 1 Hybrid working A truly flexible working culture Personal private healthcare, including digital GP Life insurance x4 Company pension contribution 25 days annual leave, plus 1 personal day Option to purchase additional holiday (up to 5 days) Great learning & development resources Enhanced maternity pay, paternity and adoption leave The Role Location: Leeds (2 days in the office)Type: Full Time Contract type: Perm Application: Closing date Sunday 31st August We are looking for a Senior Digital Marketing Analyst to join the Digital Marketing team. This role will lead on marketing analytics for the PureGym Group, working closing with channel marketing and commercial finance teams to track and understand effectiveness of all marketing activity, informing where and how we invest to maximise volume of new members. There will also be line management of a Digital Marketing Analyst. Key duties will include: Accurately track and report back on the performance of marketing activity, working closely with channel specialists to understand effectiveness of activity vs. KPIs Help develop internal reporting capabilities, clearly consolidating marketing data into a single suite of reports to inform investment decisions. Communicate complex marketing datasets to a broad range of stakeholders, providing key recommendations to drive action Produce the relevant weekly and monthly reports to communicate the performance of UK digital marketing activity back to the wider business Support channel teams in delivering structured testing plans, helping define hypotheses and measuring their success Lead on usage and implementation of MMM and MTA tools – giving a broader understanding of marketing performance Continue to help evolve our marketing strategies, looking at new ways to target our audiences, including leveraging 1st party data for use within digital marketing campaigns Work with agency partners, as well as our in-house development and Insight & Analytics teams to improve our marketing analytics capability, ensuring we have the data we need to inform strategy Closely monitor market trends using tools such as Similarweb to track PureGym’s performance in the context of key competitors and the wider market The Person Experience in a similar role or previous experience activating and managing digital marketing campaigns Has excellent numerical and analytical skills and able to interpret data to inform digital strategy Has excellent working knowledge of Google Analytics and other analytical tools Highly confident preparing reports in Excel with experience of using data visualisation software such as PowerBI, Looker Studio or Tableau Has a good understanding of digital channels, including PPC, SEO, programmatic display and paid social. Familiar with Google Search Ads 360, Meta Business Manager and other marketing platforms Is commercially aware and uses knowledge and experience to drive success of PureGym Can effectively build strong working relationships and networks to enable success, both within PureGym and with agency partners Has excellent communication, organisational and time management skills Takes ownership for performance and ensures that all targets are met Ambitious, driven and looking for a career in a fast-paced environment Has the ability to manage numerous projects whilst remaining calm PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere. Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged. #IndeedHP #LI-EG1
Senior Digital Marketing Analyst employer: PureGym
Contact Detail:
PureGym Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Analyst
✨Tip Number 1
Familiarise yourself with PureGym's brand and values. Understanding their commitment to diversity and employee experience will help you align your responses during interviews, showcasing how you can contribute to their culture.
✨Tip Number 2
Brush up on your analytical skills, especially with tools like Google Analytics and data visualisation software such as PowerBI or Tableau. Being able to demonstrate your proficiency in these areas will set you apart from other candidates.
✨Tip Number 3
Network with current or former employees of PureGym on platforms like LinkedIn. This can provide you with insider knowledge about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 4
Stay updated on market trends and competitor performance using tools like Similarweb. Being able to discuss recent trends and how they might impact PureGym's marketing strategies will show your proactive approach and industry awareness.
We think you need these skills to ace Senior Digital Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing analytics. Focus on your achievements and how they relate to the key duties mentioned in the job description, such as tracking marketing performance and using analytical tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of PureGym's mission. Mention specific examples of how your skills align with their needs, particularly in areas like data interpretation and reporting.
Highlight Technical Skills: Emphasise your proficiency in Google Analytics, Excel, and any data visualisation software you are familiar with, such as PowerBI or Tableau. Provide examples of how you've used these tools to drive marketing success in previous roles.
Showcase Communication Skills: Since the role involves communicating complex datasets to various stakeholders, include examples in your application that demonstrate your ability to convey information clearly and effectively, both in writing and verbally.
How to prepare for a job interview at PureGym
✨Know Your Numbers
As a Senior Digital Marketing Analyst, you'll need to demonstrate your strong numerical and analytical skills. Be prepared to discuss specific metrics you've tracked in previous roles and how they informed your marketing strategies.
✨Familiarise Yourself with Tools
Make sure you have a solid understanding of Google Analytics, Excel, and data visualisation tools like PowerBI or Tableau. You might be asked to explain how you've used these tools to analyse data and present findings.
✨Showcase Your Communication Skills
You'll need to communicate complex datasets to various stakeholders. Prepare examples of how you've successfully conveyed marketing performance insights in the past, ensuring clarity and actionable recommendations.
✨Understand the Market Landscape
Research PureGym's position in the market and its competitors. Be ready to discuss how you would leverage market trends and first-party data to enhance digital marketing campaigns and drive member acquisition.
