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For Companies At a Glance
- Tasks: Create and manage engaging digital content to boost our brand's online presence.
- Company: Join Clarks, a pioneering shoemaker with a rich heritage since 1825.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a team that shapes brand storytelling and drives customer engagement globally.
- Qualifications: 1-2 years experience preferred; strong communication and organisational skills are essential.
- Other info: Flexible working approach in a fast-paced, innovative setting.
The predicted salary is between 28800 - 43200 £ per year.
The Brand Content Executive plays a key role in the digital side of the business supporting to shape the brand’s online presence. They will be working with the Global e-commerce teams to create, curate, and manage digital content across websites, email campaigns, and other platforms to engage customers and drive traffic. The role involves content planning, supporting copy writing, analysing performance metrics, and collaborating with design, marketing, and e-commerce teams to ensure content is timely, on-brand, and effective.
Responsibilities:
- Content Strategy Development: Collaborate with the global marketing team to develop a comprehensive digital content strategy that supports global brand goals and drives customer engagement.
- Content Creation & Curation: Work with digital designer to create, edit, and curate compelling and on-brand digital content, including homepage designs, department pages, email campaigns and digital assets. Work with social media and PR teams to ensure content aligns across relevant channels and resonates with local and global audiences, maintaining a balance between creative storytelling and commercial goals.
- Global Brand Consistency: Provide relevant copy and work with designers to ensure the brand’s voice and identity are consistent across all digital touchpoints, working across markets to adapt content for cultural relevance while maintaining core brand values.
- Ecommerce Integration: Work closely with the ecommerce team including VMs and developers, providing brand direction for the site and holding regular meetings to ensure that digital content aligns with product launches, promotions, and seasonal campaigns. Optimise content to drive traffic, conversions, and enhance the customer journey.
- Analytics & Reporting: Work with ecommerce team to monitor performance metrics for all digital content initiatives, using data and insights to inform decisions, refine strategies, and improve results.
- Collaboration & Communication: Build strong relationships with cross-functional teams, including creative, design, product, and regional teams to align on content needs and timelines. Ensure seamless communication to execute campaigns on time and within budget.
- Trend & Consumer Monitoring: Stay up to date with digital marketing trends, fashion industry innovations, and competitor activity to ensure content strategies remain fresh, relevant, and engaging.
Qualifications:
- 1-2 years’ experience
- Excellent communication skills, with the ability to work cross-functionally with internal and external teams
- Proactive approach to Project Management – ability to prioritise workload according to urgency
- Organisational skills with a commitment to deadlines and a keen eye for detail
- Experience with copy writing or editing beneficial but not essential.
- Flexible approach to changing demands within a fast-paced environment
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825 when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time, it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive, more than 22,000 pairs of shoes have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognisable signature that makes it unmistakably Clarks.
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Marketing Content Executive employer: Clarksoutlet
Contact Detail:
Clarksoutlet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Content Executive
✨Tip Number 1
Familiarise yourself with Clarks' brand identity and values. Understanding their history and how they position themselves in the market will help you align your content ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Stay updated on the latest digital marketing trends and tools. Being knowledgeable about current strategies and technologies will demonstrate your proactive approach and ability to contribute effectively to the team.
✨Tip Number 3
Network with professionals in the industry, especially those who work in e-commerce and digital marketing. Engaging with others can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 4
Prepare to discuss specific examples of your past work that showcase your content creation and analytical skills. Highlighting your experience with performance metrics and successful campaigns will set you apart from other candidates.
We think you need these skills to ace Marketing Content Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and qualifications required for the Marketing Content Executive position. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and tailored to the role. Highlight your experience in digital content creation, collaboration with cross-functional teams, and any relevant metrics or achievements that demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of Clarks' brand values. Mention specific examples of how you've successfully engaged customers through digital content and how you can contribute to their goals.
Showcase Your Creativity: If possible, include a portfolio or links to previous work that showcases your ability to create engaging digital content. This could be email campaigns, social media posts, or website content that reflects your style and effectiveness in driving engagement.
How to prepare for a job interview at Clarksoutlet
✨Know the Brand Inside Out
Before your interview, make sure you research Clarks thoroughly. Understand their history, values, and current marketing strategies. This will help you demonstrate your genuine interest in the brand and how you can contribute to its online presence.
✨Showcase Your Content Skills
Prepare examples of your previous work related to content creation and curation. Be ready to discuss how you've developed content strategies or collaborated with teams to create engaging digital content that aligns with brand goals.
✨Be Data-Driven
Familiarise yourself with performance metrics and analytics tools. Be prepared to discuss how you've used data to inform your content decisions in the past, as this role involves analysing performance metrics to refine strategies.
✨Demonstrate Collaboration
Highlight your experience working cross-functionally with different teams. Share specific examples of how you've built strong relationships with designers, marketers, and e-commerce teams to ensure seamless communication and successful campaign execution.
