Area Sales Manager

Area Sales Manager

Kent Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Join a dynamic team as an Area Sales Manager, building relationships and driving sales in Kent.
  • Company: A leading UK fertiliser trader focused on quality and customer satisfaction.
  • Benefits: Enjoy a competitive salary, bonus structure, company car, and fuel card.
  • Why this job: Great opportunity for personal growth and career progression in a supportive environment.
  • Qualifications: Sales experience is a plus, but a proactive attitude and strong communication skills are essential.
  • Other info: Work independently while collaborating with a nationwide team and report directly to the Director.

The predicted salary is between 36000 - 60000 £ per year.

Are you a strong character ready to bring your sales skills to a leading UK Fertiliser trader, or do you have a practical farming background and enjoy building relationships?

We are seeking an experienced salesperson to join a growing sales operation. As part of expansion plans, this UK leading fertiliser business is hiring a new Area Sales Manager to join an existing team across the country.

You will cover the whole of Kent. Local contacts and knowledge are advantageous. The most important part of this role is bringing in new customers and building a sales ledger, making appointments and striking deals. You will be comfortable getting onto farm and talking fertiliser with farmers!

Remuneration: Competitive salary package + Bonus structure, Company Car + Fuel Card. Great opportunity for career progression.

With the team spread across multiple sites in the country, you will work independently, report directly to the Director, and collaborate with colleagues in other regions.

Key Responsibilities:

• Area Sales: Take responsibility for the Kent area where you will be calling on farms to offer sound technical advice to businesses, farmers and fertiliser customers whilst also being responsible for building your own sales ledger.

• Brand Promotion: Represent and promote all aspects of the company during customer interactions, highlighting our commitment to quality and service.

• Customer Management: Develop strong relationships with new customers, ensuring customer satisfaction and retention. Undertake regular farm visits to achieve business growth requirements

• Personal Development: An ever-learning mindset and desire to grow personally and professionally under the mentorship of the Managing Director.

What We are Looking For:

• Dynamic & Self-Motivated: A go-getter who thrives in a competitive environment. This role requires the ability to go out and find new business.

• Organised: Strong time management skills to handle customer accounts and sales strategies effectively.

• Sales Experience: While experience in sales would be an advantage, it\’s not essential. What is more important is an eagerness to go out and sell, as the role requires someone proactive in finding new business.

• Excellent Communication: Ability to engage with customers and convey the benefits of our products clearly.

• Agricultural Experience: While not essential, previous agricultural experience will be advantageous. The right attitude, however, is more important.

For more information and an informal confidential discussion please call Rupert Kettle on: / or e-mail your CV (in word format) and covering letter to , thank you.

De Lacy Executive Recruitment will upload your CV to our database and retain some data about you in order to process your application.

More information about our processing activities can be found at

Please be assured that all contact is treated in complete confidence and your details will not be passed to a third party without your prior permission.

Please note that this advertisement is not a job description and you should satisfy yourself about the full details at interview.

De Lacy Executive Recruitment is an Approved member of the Recruitment and Employment Confederation, which promotes high standards in recruitment practice, and is registered with the Information Commissioners Office. De Lacy Executive Recruitment complies with all relevant data protection legislation

Area Sales Manager employer: De Lacy Executive

Join a leading UK fertiliser trader as an Area Sales Manager and enjoy a dynamic work culture that values personal development and career progression. With a competitive salary package, bonus structure, and the flexibility of working independently across Kent, you will have the opportunity to build strong relationships with farmers while promoting high-quality products. This role not only offers the chance to thrive in a supportive environment but also encourages continuous learning under the mentorship of experienced leaders.
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Contact Detail:

De Lacy Executive Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Familiarise yourself with the local farming community in Kent. Attend agricultural shows, local events, or farmers' markets to network and build relationships. This will not only help you understand their needs but also position you as a trusted advisor when you approach them for sales.

✨Tip Number 2

Brush up on your product knowledge regarding fertilisers and their benefits. Being able to discuss technical aspects confidently will impress potential customers and demonstrate your commitment to providing value, which is crucial in building trust.

✨Tip Number 3

Develop a strategy for prospecting new clients. Create a list of potential farms in your area and plan how you will approach them. Having a clear plan will show your proactive nature and determination to grow your sales ledger.

✨Tip Number 4

Prepare for your interviews by thinking about how you can demonstrate your sales skills and relationship-building abilities. Be ready to share examples from your past experiences, even if they are not directly related to sales, to showcase your dynamic and self-motivated character.

We think you need these skills to ace Area Sales Manager

Sales Skills
Relationship Building
Customer Management
Technical Knowledge of Fertilisers
Time Management
Communication Skills
Self-Motivation
Dynamic Approach
Negotiation Skills
Problem-Solving Skills
Local Market Knowledge
Organisational Skills
Adaptability
Networking Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant sales experience and any agricultural knowledge you may have. Emphasise your ability to build relationships and your proactive approach to finding new business.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how your skills align with the responsibilities outlined in the job description, particularly your experience in sales and customer management.

Showcase Your Local Knowledge: If you have local contacts or knowledge of the Kent area, be sure to mention this in your application. It can set you apart from other candidates and demonstrate your readiness to engage with the farming community.

Highlight Your Communication Skills: Since excellent communication is key for this role, provide examples in your application that showcase your ability to engage with customers effectively. This could include past experiences where you successfully conveyed product benefits or resolved customer issues.

How to prepare for a job interview at De Lacy Executive

✨Know Your Product

Familiarise yourself with the fertiliser products and services offered by the company. Be prepared to discuss their benefits and how they can meet the needs of farmers in Kent.

✨Demonstrate Relationship-Building Skills

Prepare examples of how you've successfully built relationships in previous roles. Highlight your ability to connect with customers and understand their needs, especially in an agricultural context.

✨Show Your Proactivity

Emphasise your proactive approach to sales. Share specific instances where you identified new business opportunities and successfully pursued them, showcasing your go-getter attitude.

✨Ask Insightful Questions

Prepare thoughtful questions about the company's sales strategies and future plans. This shows your genuine interest in the role and helps you assess if it's the right fit for you.

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