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For Companies At a Glance
- Tasks: Own paid media for iconic UK drinks brands, optimising campaigns and crafting compelling ads.
- Company: Join a leading independent drinks brand house known for creativity and innovation.
- Benefits: Enjoy a competitive salary, hybrid work, free lunches, and exciting brand events.
- Why this job: Be part of a vibrant culture that values creativity and offers growth opportunities.
- Qualifications: 2+ years managing Meta Ads, strong analytical skills, and a passion for trends.
- Other info: Regular product tastings and a focus on professional development await you!
The predicted salary is between 28800 - 43200 £ per year.
Job Description
Are you ready to take ownership of paid media for some of the UK’s most exciting and iconic drinks brands?
Advocate Group is proud to represent a market-leading drinks business in their search for a Paid Media Specialist to join their fast-paced, creative Content & Social Team.
The Business:
· One of the UK’s leading independent drinks brand houses
· Home to award-winning soft drinks, canned cocktails, and nostalgic favourites
· Operates across the RTD/RTS, spirits, soft drinks, and beer categories
· Headquartered in a unique and award-winning workspace in North East Derbyshire
· Proud of its vibrant, creative culture and commitment to innovation, learning, and development
The Role:
We are looking for a talented Paid Media Specialist who can make their mark on digital performance. Here’s how:
· Plan, execute, and optimise paid campaigns across Meta (Facebook & Instagram) and Amazon
· Craft compelling ad copy and support the development of creative assets
· Continuously monitor and refine campaigns to meet ROAS and CPA targets
· Manage paid media budgets across several brands in line with seasonal priorities
· Align activity with wider digital, eCommerce, and D2C initiatives
· Stay ahead of advertising trends and age-gated (18+) compliance regulations
· Champion a test-and-learn approach to creative, targeting, and audience strategy
· Lead reporting and provide actionable insights to improve performance
About You:
· 2+ years of experience managing Meta Ads campaigns (agency or in-house)
· Confident managing £1k+ monthly budgets with a track record of strong results
· Knowledge of ASA, CAP Code, and platform policies for 18+ advertising
· Analytical and creative – able to drive performance through data and content
· Comfortable collaborating across teams and presenting ideas clearly
· Passionate about culture, trends, and what engages Gen Z and Millennial audiences
· Curious, proactive, and always seeking to improve
· Bonus: Familiar with Google Ads, TikTok Ads, or Pinterest Ads
Benefits:
· Competitive salary
· Health and wellness scheme
· Hybrid working model: 4 days in the office, 1 day remote
· Free daily lunch and on-site parking
· Company pension scheme
· Exciting campaigns across leading UK drinks brands
· Inclusive culture that encourages creativity and experimentation
· Regular product tastings, brand events, and industry experiences
· Focus on professional development and career growth
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Find out more about our available opportunities or how we can help you further your career – contact us today.
Please get in touch with Ciara or click “Apply Now” to be considered for this vacancy.
Call: 07936946848
Email: ciara@advocate-group.co.uk
Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website.
Please note that Advocate Group is acting as an employment agency in relation to this vacancy.
Paid Media Specialist employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Meta and Amazon. Understanding current advertising strategies and successful campaigns can give you an edge during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics and results that demonstrate your ability to meet ROAS and CPA targets.
✨Tip Number 3
Network with professionals in the industry, particularly those who work with drinks brands or in similar roles. Engaging with others can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your creative process and how you approach crafting compelling ad copy. Being able to articulate your thought process will show your potential employer that you can contribute to their vibrant and innovative culture.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing paid media campaigns, especially on platforms like Meta and Amazon. Use specific metrics to demonstrate your success, such as ROAS and CPA achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the drinks industry and how your skills align with the role. Mention your familiarity with advertising trends and compliance regulations, as well as your analytical and creative approach.
Showcase Your Campaign Experience: Provide examples of past campaigns you've managed, detailing your role in planning, executing, and optimising them. Highlight any experience with budgets over £1k and the results you achieved.
Research the Company: Familiarise yourself with Advocate Group and the brands they represent. Understanding their culture and values will help you tailor your application and show that you're a good fit for their team.
How to prepare for a job interview at Advocate Group
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of successful paid media campaigns you've managed, particularly on Meta platforms. Highlight your ability to meet ROAS and CPA targets, as this will demonstrate your effectiveness in driving performance.
✨Understand the Brand's Voice
Research the drinks brands represented by the company and understand their target audience. Tailor your responses to reflect how you can craft compelling ad copy that resonates with Gen Z and Millennial consumers.
✨Stay Updated on Trends
Familiarise yourself with the latest advertising trends and compliance regulations, especially those related to age-gated content. This knowledge will show your proactive approach and commitment to staying ahead in the industry.
✨Demonstrate Analytical Skills
Prepare to discuss how you use data to inform your decisions and optimise campaigns. Being able to articulate your analytical process will highlight your capability to drive performance through both data and creativity.
