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- Tasks: Lead outbound execution and event prospecting to generate high-quality leads.
- Company: Join Pinpoint, a fast-growing HR tech start-up revolutionising recruitment software.
- Benefits: Enjoy unlimited holidays, gold-plated healthcare, remote work flexibility, and a learning budget.
- Why this job: Be part of a dynamic team, shape marketing tactics, and contribute directly to revenue growth.
- Qualifications: 1-2 years in a similar role; strong communication and problem-solving skills are essential.
- Other info: This is a remote role with occasional in-person events in London.
The predicted salary is between 42000 - 52000 £ per year.
Sales Development Representative
Department: Marketing
Employment Type: Full Time
Location: United Kingdom
Reporting To: Director of Growth Marketing
Compensation: £35-45k base + £20k commission = £55-65k OTE
Description
In 2025, we’re doubling down on outbound and event-led growth in the UK—and we’re looking for an Sales Development Representative to lead the charge. You’ll own outbound execution and event prospecting, helping us generate high-quality pipeline from a focused list of high-potential UK companies that fit our ideal customer profile—and turn top-tier prospects into real opportunities. Working as part of the growth team, you’ll help shape the tactics that connect marketing efforts to pipeline.
- This is a remote role based in the UK, with ~2–3 days/month of in-person time for co-working sessions in London and UK events like RecFest and IHR Live.
- You’ll be our only Outbound Exec in the UK, reporting into the Growth Marketing team, and working closely with Events, Partnerships, Sales, and RevOps to drive outbound and event-led pipeline.
- You’ll have plenty of support, but this is a high-ownership, fast-paced role. We’re still in startup mode—things move quickly, some processes are still in flux, and you’ll need to be proactive, adaptable, and hands-on.
- We’re looking for someone with a growth mindset and a commercial lens—you like solving problems, getting things shipped, learning through iteration, and taking initiative without waiting for permission.
- Our valuesshape how we work. We’re looking for someone who brings them to life in everything they do.
About the Role:
- Deliver outbound sequences to relevant prospects within our UK SAM using LinkedIn, email, phone, and other channels
- Attend UK-based events as a Pinpoint representative—working the stand, identifying high-potential leads, and following up to maximize ROI
- Develop AE-level product knowledge so you can tailor conversations and represent the product with confidence
- Collaborate with the growth marketing team to execute outbound tactics, contribute to growth sprints, and refine messaging by segment
- Work cross-functionally with Sales, RevOps, and Partnerships to align on playbooks and experiment with new approaches
- Contribute directly to revenue targets—your work will create qualified opportunities and real deals for the business
About You:
- 1–2 years of experience in a similar role; might not check every box, but eager to learn and grow
- Organized, proactive, and dependable — you take ownership, follow through, and don’t need micromanagement
- Commercially savvy — you connect your work to outcomes, understand how outbound contributes to revenue, and ask “why,” not just “what”
- Comfortable engaging with prospects in person, over the phone, and across digital channels
- Collaborative and motivated by shared goals — you enjoy working cross-functionally and being part of a small, ambitious team
- Resilient and resourceful — able to navigate objections, adapt tactics, and keep momentum
- Based in the UK, with experience working remotely
- Stage 2 Deals (S2s): Your primary focus will be generating high-quality opportunities—specifically Stage 2 deals (prospects who’ve completed a first meeting and are moving forward). Stage 1s (meetings booked) are great, but S2s are the real benchmark for success. You’ll have a clear S2 target to work toward each month.
- Lead source mix: Not all leads are created equal. We’ll look at where your deals come from—whether that’s outbound, events, or inbound—and make sure your performance and compensation reflect that mix. The goal is to drive net new revenue, and we want to reward the activity that gets us there.
- Competencies & values: We’re a values-led team (Fast, Flexible, Human, Ownership), and we’ll be looking for those to show up in your day-to-day. We’ll also assess things like initiative, accountability, and how you prioritise your time.
- Running outbound plays: Launching a new sequence built by the growth team—sending emails, connecting on LinkedIn, and tailoring messages to get attention.
- Event prep: Digging into attendee lists ahead of a live event. You’ll find key prospects, learn about their hiring challenges, and get them into event-specific campaigns.
- Prospect follow-up: Giving someone a call a few days after they received brownies from us—starting a conversation about their hiring challenges and how we might help.
- Team collaboration: Joining the marketing team for a brainstorm session, throwing out ideas for new messaging angles, and syncing on what’s working
- Inbound & recycled leads: You’ll get warm leads from our marketing activity—and leads from past opportunities that didn’t convert the first time around.
- Event lists: For events we sponsor or host, you’ll work the pre-, during-, and post-event pipeline.
- Strategic outbound lists: You’ll also go after high-potential accounts from our UK Strategic Addressable Market (SAM)—hand-picked prospects that match our ideal customer profile. With support from your manager and RevOps, you’ll focus on narrow, high-quality segments (e.g. companies using a competitor ATS).
What We Offer:
- ???? Gold-plated healthcare – The best medical, dental, and optical coverage money can buy. We’ve got you (and your family) covered
- ️ Unlimited holidays – Work-life balance matters. Take the time you need to rest, recharge, and enjoy life
- Mental health support – Unlimited, immediate access to professional counseling through Spill—because your well-being comes first
- Retirement matching – A competitive plan to help you hit your long-term financial goals
- Remote-first culture – Work where you\’re most productive. As a remote-first team, we prioritise flexibility and trust
- Meaningful equity – You’re helping build something special, and you should share in its success
- Generous parental leave – Up to 16 weeks of fully paid leave to support new parents
- Learning budget – Annual funds for courses, books, or anything else that fuels your personal and professional growth
- Top-of-the-line equipment – MacBook Pro, 4K monitors, and all the right tools to do your best work
- A team that’s got your back – Smart, driven, kind people who want you to succeed, our clients to be wowed, and our business to grow
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Sales Development Representative employer: Pinpoint
Contact Detail:
Pinpoint Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative
✨Tip Number 1
Familiarise yourself with the HR tech landscape, especially focusing on recruitment software. Understanding the challenges in hiring and onboarding will help you connect better with prospects and demonstrate your value during conversations.
✨Tip Number 2
Leverage LinkedIn to build a network of connections within the UK recruitment industry. Engage with content related to HR tech and participate in discussions to showcase your knowledge and enthusiasm for the field.
✨Tip Number 3
Attend relevant industry events, such as RecFest and IHR Live, even before applying. This will not only give you insights into the market but also allow you to meet potential colleagues and understand the company culture at Pinpoint.
✨Tip Number 4
Prepare to discuss how you can contribute to revenue generation through outbound strategies. Think of specific examples from your past experiences where you've successfully turned leads into opportunities, as this aligns with the role's focus on Stage 2 deals.
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience that aligns with the Sales Development Representative role. Focus on your outbound sales skills, any experience with event marketing, and your ability to generate leads.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific aspects of Pinpoint's mission and values that resonate with you, and explain how your background makes you a great fit for their team.
Showcase Your Growth Mindset: Demonstrate your growth mindset in your application by providing examples of how you've learned from past experiences, adapted to challenges, and taken initiative in previous roles.
Highlight Collaboration Skills: Since the role involves working cross-functionally, emphasise your teamwork and collaboration skills. Share examples of successful projects where you worked with different teams to achieve common goals.
How to prepare for a job interview at Pinpoint
✨Research the Company and Role
Before your interview, take some time to understand Pinpoint's mission, values, and the specifics of the Sales Development Representative role. Familiarise yourself with their products and how they help recruitment teams. This will show your genuine interest and help you tailor your responses.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and adaptability. Think of examples from your past experiences where you've successfully navigated challenges or objections. Be ready to discuss how you would approach outbound strategies and event prospecting.
✨Showcase Your Communication Skills
As a Sales Development Representative, clear communication is key. Practice articulating your thoughts concisely and confidently. During the interview, demonstrate your ability to engage in conversation, whether discussing your experience or asking insightful questions about the company.
✨Emphasise Your Growth Mindset
Pinpoint values a growth mindset, so be prepared to discuss how you learn from experiences and iterate on your approaches. Share examples of how you've taken initiative in previous roles and how you plan to contribute to the company's growth and success.
