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- Tasks: Lead brand strategy projects and manage a team of Brand Strategists.
- Company: Join Twinkl, a dynamic in-house agency focused on innovative brand strategies.
- Benefits: Enjoy remote work, 33 annual leave days, and a supportive culture.
- Why this job: Make a real impact while working in a fun, inclusive environment.
- Qualifications: 7+ years in brand strategy; degree in marketing or related field preferred.
- Other info: Maternity cover role with opportunities for career growth.
The predicted salary is between 36000 - 60000 £ per year.
The following content displays a map of the jobs location – Remote – UK
Senior Brand Strategy Manager (Maternity Cover)
Job Reference twinkl/TP/661/1321
Number of Positions:
1
Contract Type:
Full Time
Maternity Cover
Location:
Remote – UK
Closing Date:
03/07/2025
Job Category:
Growth
Region / Division:
Not Applicable
Business Unit:
Not Applicable
Job Introduction
Senior Brand Strategy Manager (Maternity Cover)
Location: UK Remote
Contract:Temporary
Are you excited about building, maintaining and growing brands? Does the thought of getting knee-deep into what makes our customers tick, tickle your taste buds? Then this is the role for you.
We are seeking an experienced and visionary Senior Brand Strategy Manager to join our dynamic in-house agency. This role requires a highly skilled professional who can lead complex and high-impact brand strategy projects, ensuring the delivery of innovative and effective strategies that resonate with diverse audiences. As a Senior Manager, you will work closely with cross-functional teams, including creative, marketing, and leadership, to define, articulate, and elevate our brand’s positioning in the marketplace.
Leading a small team of direct reports (Brand Strategists) the role also demands exceptional leadership, focussed on continually improving our service and processes – in short, they get stuff done that has an impact. As a department, we pride ourselves on the service we offer to the rest of the business. To keep that up, our Senior Brand Strategy Manager utilises our feedback loops to ensure that we are continually making life better for our clients and team.
Key Responsibilities:
Strategic Leadership:
Lead in the development of comprehensive brand strategies for large and complex projects, including brand positioning, messaging frameworks, audience segmentation, and go-to-market plans.
Partner with internal stakeholders to identify challenges and opportunities, aligning brand strategies with overarching business objectives.
Team Management:
Support and guide the team to deliver exceptional output and meet deadlines across all requests.
Work collaboratively with the agency production team to manage the teams backlog and scope brand requests.
Continual improvement of team and department processes to enable high quality and efficient output.
Support and mentor individual team members to grow in their roles.
Monitoring and managing team performance.
Research and Insights:
Conduct in-depth market research, competitive analysis, and audience profiling to uncover insights that inform brand strategies.
Leverage data, analytics, and qualitative research to craft compelling, insight-driven narratives that guide decision-making.
Monitor industry trends and cultural shifts to ensure the brand remains relevant and ahead of the curve.
Collaboration and Influence:
Serve as a trusted strategic advisor to senior leadership and cross-functional teams, presenting clear and actionable recommendations for Twinkl and the brands within the Twinkl Group.
Collaborate with creative, marketing, and product teams to ensure brand consistency and cohesion across all touchpoints.
Facilitate workshops, brainstorming sessions, and alignment meetings to bring stakeholders together around a unified brand vision.
Innovation and Thought Leadership:
Develop innovative approaches to brand storytelling, ensuring the brand remains fresh, engaging, and differentiated in a competitive market.
Advocate for the adoption of new tools, methodologies, and frameworks that enhance the effectiveness of brand strategy initiatives.
Champion a culture of strategic excellence within the in-house agency, mentoring and/or training peers and fostering collaboration across Marketing, PR, Internal Communications, Education, and Product/UX.
We\’re interested in anyone who meets one, or a combination of the following:
7+ years of experience in brand strategy, preferably within an agency or in-house environment.
Degree in marketing, branding, or a related field.
Experience in the education sector or a similar mission-driven industry is a plus
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:
A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a \”Me\” day each year, a charity day each year and Twinkl subscriptions.
Quarterly company awards programme
Seasonal events
Cervical and Prostate screening
Company sick pay after 3 months of service
After probation – cycle-to-work scheme
Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
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Senior Brand Strategy Manager (Maternity Cover) employer: Twinkl Limited
Contact Detail:
Twinkl Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Strategy Manager (Maternity Cover)
✨Tip Number 1
Familiarise yourself with our brand and its values. Understanding what makes us tick will help you articulate how your experience aligns with our mission and vision during any discussions.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. They can provide insights into our company culture and the specific challenges we face, which can be invaluable in demonstrating your fit for the role.
✨Tip Number 3
Prepare to discuss your previous leadership experiences in detail. We value strong team management skills, so think of examples where you've successfully guided a team through complex projects.
✨Tip Number 4
Stay updated on the latest trends in brand strategy and the education sector. Being able to reference current events or innovations during conversations will show your proactive approach and passion for the industry.
We think you need these skills to ace Senior Brand Strategy Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand strategy, particularly any leadership roles or projects that align with the responsibilities outlined in the job description. Use specific examples to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand strategy and how your background makes you a perfect fit for this role. Mention your experience in leading teams and driving brand initiatives, and how you can contribute to the company's goals.
Showcase Your Research Skills: Demonstrate your ability to conduct market research and competitive analysis by including insights or trends you've identified in previous roles. This will show your understanding of the industry and your proactive approach.
Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, emphasise your experience in collaboration. Provide examples of how you've successfully partnered with other departments to achieve brand objectives.
How to prepare for a job interview at Twinkl Limited
✨Understand the Brand
Before your interview, take time to research the company's brand and its positioning in the market. Familiarise yourself with their values, mission, and recent campaigns. This will help you articulate how your experience aligns with their brand strategy.
✨Showcase Leadership Skills
As a Senior Brand Strategy Manager, you'll be expected to lead a team. Prepare examples of how you've successfully managed teams in the past, focusing on your leadership style and how you've driven results through collaboration and mentorship.
✨Prepare Insight-Driven Examples
Be ready to discuss specific projects where you've used data and insights to inform brand strategies. Highlight your ability to conduct market research and how it has influenced your decision-making process in previous roles.
✨Demonstrate Innovation
Think about innovative approaches you've taken in your previous roles. Be prepared to share ideas on how you would bring fresh perspectives to the brand's storytelling and strategy, showcasing your ability to think outside the box.
