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- Tasks: Drive sales and develop strategic plans for key accounts while collaborating with marketing.
- Company: Join WD-40 Company, a purpose-driven organisation focused on creating positive memories and solutions.
- Benefits: Enjoy flexible work options, generous holidays, and a comprehensive benefits package including wellness programs.
- Why this job: Be part of a values-driven culture where your contributions are recognised and employee engagement is high.
- Qualifications: Experience in consumer packaged goods sales and strong relationship-building skills are essential.
- Other info: Join a team where 99% love to share their experience working at WD-40 Company!
The predicted salary is between 36000 - 60000 ÂŁ per year.
At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our “why” is refreshingly simple – we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.
As a Key Account Manager you will be responsible for the development and implementation of 12-month to 2-year national sales programmes to achieve/exceed revenue and EBITDA goals.
You will partner with marketing in the development and support of defined sales programmes in alignment with 5-year strategic plans. Alongside applying market, customer and end-user insights in the preparation and delivery of compelling technical, solution-based and category focused sales presentations.
At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.
What You’ll Be Doing
- Sell all brands across one or more channels into national accounts and through regional national account buyers, to achieve defined sales and EBITDA goals.
- Collaborate with Strategic Account Managers in development and timing of account plans to ensure marketplace harmonization and optimisation.
- Determine customer’s needs and apply product knowledge to create and deliver solution and category orientated sales presentations.
- Present product knowledge, marketing programs, promotions, sales literature, technical information, company values etc. in a concise, coherent, consultative and convincing manner.
- Grow and service existing customers/distributors/resellers sales.
- Independently open new key accounts.
- Create end-user product demand through collaborative development and implementation of customer specific strategic marketing plans resulting from analysis of customer specific sales, POS, digital and insights.
- Support below the line marketing activities such as marketing campaigns, trade shows, sampling programs, training, display programmes, road shows, key activities, etc.
- Collaborate with marketing team to adapt and create national marketing programs/strategies for account specific needs.
- Accountable for accurate and timely account plans, customer P&L creation/management, sales forecasts and reporting.
- Accountable for effective cost/margin management and maintenance of budgets.
- Accountable for semi-complex contract negotiation, development, internal collaboration, request for approval and timely collection to include: rebates, logistics/distribution, promotions, digital optimisation, tariffs, non-routine sales terms and price. Monitor the application and compliance of agreed terms to include digital terms.
- Champion complex sales related operational requirements and customer specific activation (internally and externally) to include: logistics, distribution, shelf resets, marketing execution, e-commerce, etc. Actively manage stock sell in and sell out with customer and internal partners.
- Coordinates applicable sell in and pull through sales with European Account Manager. Communicates and coordinates agreed push through and sell through activities (marketing/merchandising) with RAMs, R-KAMs, Sales Managers.
- Monitor and actively drive customer e-commerce/websites in harmony with marketplace strategy.
- In-depth evaluation of customer digital content, guide product page setup, provide content, monitor, report and provide recommendations for optimisation.
- Review customer results through the analysis of various data and business intelligence in order to define adequate actions in relation with the customer and company’s strategy.
What You’ll Bring To The Role
- Demonstrated experience of relevant consumer packaged goods business development in relevant trade channel(s) to include identification and opening of new business and maintenance and growth of existing customers to achieve goals.
- Sales within a wholesale automotive, hardware, industrial, retail distribution and/or relevant channels, preferred.
- Demonstrated interpersonal, relationship building and negotiating skills in a direct or indirect technical sales capacity.
- Valid Driving License.
Total Rewards
Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life-enhancing health, wellness, and financial programs, including profit incentive rewards, healthcare, generous pension contributions. In addition, we want you to recharge and take time off, so enjoy short-day Fridays, paid holidays, and an additional paid week off between Christmas and New Year to spend with family and friends!
About Us
Why You Should Apply
- A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% of our tribe experiences a sense of belonging.
- A learning-based culture where 85% of our tribemates believe they can achieve their career objectives.
- Over 91% employee engagement as of the January 2024 global employee survey results.
- 99% of our tribemates report that they “love to tell people that they work for WD-40 Company”!
Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and embody our values every day.
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Key Account Manager employer: WD-40 Company (UK)
Contact Detail:
WD-40 Company (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Manager
✨Tip Number 1
Familiarise yourself with WD-40's values and culture. Since they emphasise a purpose-driven approach, showcasing how your personal values align with theirs during any interactions can make a strong impression.
✨Tip Number 2
Prepare to discuss your experience in developing and implementing sales programmes. Be ready to share specific examples of how you've achieved revenue goals in previous roles, as this will demonstrate your capability for the Key Account Manager position.
✨Tip Number 3
Network with current or former employees of WD-40 Company on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Stay updated on industry trends related to consumer packaged goods and the specific channels mentioned in the job description. Being knowledgeable about market dynamics will help you speak confidently about how you can contribute to their strategic goals.
We think you need these skills to ace Key Account Manager
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand WD-40 Company's values and culture. Highlight how your personal values align with theirs in your application to show that you are a good fit.
Tailor Your CV: Make sure your CV reflects your experience in consumer packaged goods and sales. Emphasise any relevant achievements, particularly those related to business development and account management.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for creating positive outcomes. Use specific examples of how you've solved problems or created opportunities in previous roles.
Showcase Your Sales Skills: In your application, provide concrete examples of your sales achievements, especially in relation to opening new accounts and growing existing ones. Use metrics to quantify your success where possible.
How to prepare for a job interview at WD-40 Company (UK)
✨Understand the Company Culture
Before your interview, take some time to research WD-40 Company's values and culture. They emphasise a purpose-driven approach and a sense of belonging, so be prepared to discuss how your personal values align with theirs.
✨Showcase Your Sales Experience
As a Key Account Manager, your sales experience is crucial. Be ready to share specific examples of how you've successfully developed and implemented sales programmes in the past, particularly in consumer packaged goods or relevant trade channels.
✨Prepare for Technical Presentations
Since the role involves delivering solution-based and category-focused sales presentations, practice presenting product knowledge and marketing strategies clearly and convincingly. Use examples from your previous roles to illustrate your points.
✨Demonstrate Relationship-Building Skills
Interpersonal skills are key in this position. Be prepared to discuss how you've built and maintained relationships with clients and partners in the past. Highlight any successful negotiations or collaborations that led to positive outcomes.
