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- Tasks: Lead content strategy and creation across digital platforms to boost brand engagement.
- Company: Join a dynamic team in London focused on innovative marketing solutions.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth.
- Why this job: Be part of a creative team shaping the future of retail through data-driven content.
- Qualifications: Strong writing skills, SEO knowledge, and experience with content management systems required.
- Other info: Ideal for data enthusiasts passionate about retail trends and storytelling.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Content Marketing Manager to join our team in London as part of our Marketing function.
Your Role: You’ll be responsible for executing on our content strategy driving brand, engagement, and conversions across our digital platforms.
You will be experienced in content ideation and writing, and optimising and analysing content across various digital channels. For us – that’s predominantly (but not exhaustively) our website, LinkedIn, email nurture streams, and newsletters.
You will be a confident writer / content creator with good knowledge of SEO best practices and analytics, and will work closely with cross-functional teams to ensure alignment with business goals and marketing objectives., Plan and execute a content program for Acuity Pricing, ensuring timely delivery across various channels (website, social media, email etc.) to target audiences / segments
Identify current and emerging retail industry trends, and find a way to communicate those trends through data-led compelling content
Lead content creation efforts, including articles, working with subject matter experts (internal and external) to create informative and engaging content, and featuring data visualization and commentary
Contribute to the development of category-specific reports for clients
Ensure content aligns with the company’s brand voice, tone, and messaging guidelines across all channels to strengthen brand
Experience producing data-driven content, preferably (but not essential) with a focus on retail
A data professional fascinated by the retail sector, and what it means to businesses and consumers
Comfortable with large data sets, Microsoft Excel and consider yourself an expert in pulling insight / trends out of data
Excellent copywriting skills and numeracy are essential
Experience with HubSpot is preferable, but experience in a website Content Management System is essential
Content Marketing Manager employer: Ascential
Contact Detail:
Ascential Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in content marketing, especially in the retail sector. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our content strategy.
✨Tip Number 2
Showcase your experience with data-driven content creation. Be prepared to discuss specific examples where you've used analytics to inform your content decisions and how that led to improved engagement or conversions.
✨Tip Number 3
Brush up on your SEO knowledge and be ready to share how you've implemented best practices in your previous roles. We value candidates who can optimize content for search engines while maintaining a compelling narrative.
✨Tip Number 4
If you have experience with HubSpot or any other Content Management System, make sure to highlight that. Understanding how to manage and analyze content across various digital platforms is crucial for this role.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Content Marketing Manager position. Understand the key responsibilities, required skills, and how your experience aligns with their needs.
Showcase Your Writing Skills: Include samples of your writing that demonstrate your ability to create engaging and informative content. Highlight any experience you have with data-driven content, especially in the retail sector.
Highlight SEO Knowledge: Emphasize your understanding of SEO best practices in your application. Mention specific strategies you've used in the past to optimize content for search engines.
Tailor Your Application: Customize your CV and cover letter to reflect the company's brand voice and tone. Use keywords from the job description to show that you are a perfect fit for their team.
How to prepare for a job interview at Ascential
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experiences in executing content strategies. Highlight specific examples where your content drove engagement and conversions, especially across digital platforms like websites and social media.
✨Demonstrate SEO Knowledge
Since SEO best practices are crucial for this role, come ready to talk about how you've optimized content for search engines in the past. Share any tools or techniques you use to ensure your content ranks well.
✨Highlight Data-Driven Decision Making
As a Content Marketing Manager, being data-savvy is key. Prepare to discuss how you've used analytics to inform your content creation and strategy. Bring examples of how you've pulled insights from large data sets to shape your content.
✨Align with Brand Voice and Messaging
Understand the company's brand voice and messaging guidelines before the interview. Be ready to explain how you ensure that your content aligns with these standards and strengthens the brand across various channels.
