Growth Lead

From humble Lancashire beginnings to a multi-market $75M revenue B-Corp. Over the past 6 years in the UK we have scaled to £50M revenue with over 100,000 customers, all whilst achieving market profitability. Our goal is to give consumers a more sustainable, better way to shop by connecting high quality farm-fresh products to doorsteps within a circular supply chain, collecting the packaging we deliver.

You can find us across the UK and in the US (Connecticut, Massachusetts and Rhode Island)

Your mission

Our Growth team has big responsibilities and ambition. This team navigates the complexity of a fresh consumer business with the added challenge of creating a dense network of customers to ensure our Drivers have the best chance of success and our business can continue to expand our profit margins. It’s not just adding customers, it’s the efficiency in which we do so and the importance of retaining them, driving sustainable growth.

Growth at Modern Milkman has typically been fueled by direct sales channels. A key focus is on driving acquisition through digital channels that give higher LTV and lead to long term sustainable growth, whilst leveraging direct sales to drive density.

You’re the leader of a small team taking responsibility for all growth channels and being accountable for the performance and budget. You’ll report to Katie, our UK General Manager, and be a part of the UK Leadership team. You’ll be working closely to take over the reins from Aidan, our Senior Growth Manager, before he moves over to the US. You’ll be optimising our existing marketing channels alongside testing, iterating and scaling new channels to grow our business. You’ll be hands-on driving this with a small team supporting whilst collaborating with our Product, Brand, Commercial and Operations functions., * Develop and execute data-driven strategies to drive customer acquisition across all digital channels, including paid media, organic growth, influencer partnerships, and referral programs

• Oversee all growth channels such as paid social, search, SEO, affiliate marketing, and partnerships, optimizing campaigns to minimise paybacks and maximise LTV acquired

• Oversee and support where required our direct sales channels

• Lead and manage the team to achieve growth objectives

• Work with finance to forecast the budget and set and achieve ambitious targets

• Leverage analytics tools to measure and report on performance versus KPIs

• Keep up to date with marketing trends and opportunities and bring new ideas to achieve growth

• Work with the Brand team to ensure that campaigns are consistent across all marketing channels

• Build strong relationships across the business, working alongside teams such as Customer Success and Operations to ensure that we can deliver a great experience to new customers

• 5+ years’ experience in a growth marketing role, preferably for a D2C or e-commerce brand

• Performance marketing expert, with hands on experience with Paid Social & Paid Search

• Comfortable leading strategy but thrive in doing the do. This means being comfortable out with a sales teams, setting up and testing new channels and being in the detail

• Analytical, experience using Google Analytics, Meta Business Suite, Looker Studio. SQL is a plus

• A self-starter, able to take an initiative from ideation to execution to scale through an iterative approach

• Adaptable and flexible, able to pivot quickly in response to market dynamics, customer needs, and internal challenges

• Resilient with the ability to bounce back from setbacks and maintain a positive attitude in the face of adversity

• Growth mindset, pro-actively explores and shares new ideas, concepts, and perspectives

• Keen to learn, regularly asks for feedback from the wider team and implements

• A team player, able to work in a fast-paced changeable environment

• 25 days holiday, 8 bank holidays (5 flexible ones). Plus, your birthday off too!

• Up to 6% matched company pension.

• Access to thanksBen, for a range of core & flexible benefits

• Employee discount off Modern Milkman products

• Enhanced parental leave & pay

• Life Insurance

• Cycle to work scheme & Octopus EV salary sacrifice

• In-person company events

• £300 working from home set up

• £300 L&D budget per annum

• £300 Health and Well Being budget

• Endless samples of our stock – Seriously, our category managers have us taste testing food and drinks all the time!

• Up to 4 weeks working abroad

• 2x volunteering days and team volunteering days

• Loads of company clubs to join, from book clubs (Page Churners), Running, cycling and swimming (Trotters and Plodders), 5 aside Football (Modern Milkman FC) and any other pun-related clubs you can think of.