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- Tasks: Lead digital strategy and customer engagement for Biogen's rare disease unit.
- Company: Biogen is a pioneering biotechnology company focused on delivering life-changing medicines.
- Benefits: Enjoy a collaborative environment with opportunities for learning, growth, and impactful contributions.
- Why this job: Be at the forefront of digital innovation in healthcare, shaping customer experiences and driving business success.
- Qualifications: BA or Master's degree with significant experience in digital marketing within the pharmaceutical industry.
- Other info: Join a diverse team committed to inclusion and making a difference in patients' lives.
The predicted salary is between 36000 - 60000 £ per year.
Digital Innovation & Customer Engagement (DICE) Lead, Rare Disease
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Digital Innovation & Customer Engagement (DICE) Lead, Rare Disease
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About This Role
As the Digital Innovation & Customer Engagement (DICE) Lead at Biogen UK & Ireland, you will play a pivotal role in shaping and executing our affiliate digital strategy and driving digital innovation. This position is integral to managing and evolving our digital capabilities, directly overseeing 1-2 Digital Customer Engagement Leads (DCELs). You will be responsible for designing and implementing digital customer engagement activities for a specific business unit, aligning these efforts with the broader business strategy. Your contributions will foster enhanced customer experiences and accelerate business objectives through the adoption of innovative digital channels. Within the broader organizational framework, you will collaborate extensively with global teams, ensuring seamless integration and advancement of our digital initiatives.
About This Role
As the Digital Innovation & Customer Engagement (DICE) Lead at Biogen UK & Ireland, you will play a pivotal role in shaping and executing our affiliate digital strategy and driving digital innovation. This position is integral to managing and evolving our digital capabilities, directly overseeing 1-2 Digital Customer Engagement Leads (DCELs). You will be responsible for designing and implementing digital customer engagement activities for a specific business unit, aligning these efforts with the broader business strategy. Your contributions will foster enhanced customer experiences and accelerate business objectives through the adoption of innovative digital channels. Within the broader organizational framework, you will collaborate extensively with global teams, ensuring seamless integration and advancement of our digital initiatives.
What You’ll Do
- Develop and implement the overarching affiliate omnichannel customer engagement strategy.
- Lead the selection and orchestration of existing and new engagement channels.
- Stay abreast of evolving digital trends, tools, and agency collaborations to drive business objectives.
- Act as a subject matter expert and change agent for digital marketing strategies and execution.
- Partner with Customer Experience (CX) leads and global teams to enhance the HCP BiogenLinc website.
- Engage proactively in business planning, including Integrated Customer Planning (ICP) and Customer Engagement Planning (CEP) processes.
- Manage, mentor, and coach DCELs and the broader organization in omnichannel engagement.
- Translate business objectives into impactful digital engagement strategies.
- Design and deliver digital campaigns in collaboration with cross-functional teams and external partners.
- Drive campaign success through robust KPI/metric setting and data analysis.
- Lead training, optimization, and development of selected digital channel capabilities.
Who You Are
You are a strategic thinker with a passion for digital innovation and customer engagement. Your curiosity and willingness to explore new digital channels set you apart, enabling you to stay ahead of industry trends. You bring strong project management skills and thrive in a collaborative, cross-functional environment. Your ability to engage confidently with stakeholders and work both strategically and tactically ensures that your initiatives drive tangible business results.
Required Skills
- BA or Master\’s degree.
- Fluent in English.
- Significant and proven experience in digital customer engagement or digital marketing within the pharmaceutical/healthcare industry.
- Proven line management experience and leadership of a digital function.
- Expertise in strategic planning and delivery of omnichannel campaigns.
- Strong project management and organizational skills.
- Experience with digital analytics and data interpretation.
- Proficiency in Microsoft Teams and Microsoft Office Suite.
Preferred Skills
- Experience in rare diseases/neurology.
- Familiarity with copy approval management systems like Veeva Vault.
- Knowledge of CRM systems such as Veeva/ Salesforce marketing cloud
- Proficiency in Power BI, Google Analytics, and Google Data Studio.
Job Level: Management
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Design, Art/Creative, and Information Technology
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Digital Innovation & Customer Engagement (DICE) Lead, Rare Disease employer: Biogen
Contact Detail:
Biogen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Innovation & Customer Engagement (DICE) Lead, Rare Disease
✨Tip Number 1
Familiarise yourself with the latest trends in digital customer engagement, especially within the pharmaceutical sector. This knowledge will not only help you during interviews but also demonstrate your proactive approach to staying ahead in the industry.
✨Tip Number 2
Network with professionals already working in digital roles at Biogen or similar companies. Engaging with them on platforms like LinkedIn can provide valuable insights into the company culture and expectations for the DICE Lead role.
✨Tip Number 3
Prepare to discuss specific examples of successful digital campaigns you've led in the past. Highlight your strategic thinking and project management skills, as these are crucial for the DICE Lead position.
✨Tip Number 4
Showcase your leadership abilities by discussing how you've mentored or coached team members in previous roles. This will align well with the responsibilities of overseeing Digital Customer Engagement Leads at Biogen.
We think you need these skills to ace Digital Innovation & Customer Engagement (DICE) Lead, Rare Disease
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital customer engagement and digital marketing, particularly within the pharmaceutical or healthcare industry. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital innovation and customer engagement. Mention specific examples of how you've successfully implemented digital strategies in previous roles, and align your experiences with Biogen's mission and values.
Showcase Leadership Skills: Since the role involves managing and mentoring Digital Customer Engagement Leads, emphasise your leadership experience. Provide examples of how you've led teams or projects, focusing on outcomes and your ability to inspire others.
Highlight Analytical Skills: Given the importance of data analysis in this role, make sure to mention your experience with digital analytics tools like Google Analytics or Power BI. Discuss how you've used data to drive decision-making and improve campaign performance.
How to prepare for a job interview at Biogen
✨Showcase Your Digital Savvy
As a DICE Lead, you'll need to demonstrate your understanding of digital trends and tools. Be prepared to discuss recent innovations in digital marketing and how they can be applied to enhance customer engagement in the rare disease sector.
✨Highlight Leadership Experience
Since this role involves managing Digital Customer Engagement Leads, it's crucial to share examples of your leadership experience. Discuss how you've mentored teams, driven projects, and achieved results through collaboration.
✨Prepare for Strategic Discussions
Expect questions about strategic planning and execution of omnichannel campaigns. Be ready to explain how you would align digital strategies with broader business objectives and provide specific examples from your past experiences.
✨Demonstrate Analytical Skills
The role requires proficiency in data analysis and interpretation. Prepare to discuss how you've used analytics to drive campaign success, set KPIs, and make data-driven decisions in previous roles.
