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For Companies At a Glance
- Tasks: Design and manage paid media campaigns to boost brand awareness and engagement.
- Company: Join IOG, a leading tech company revolutionising blockchain through innovative research and development.
- Benefits: Enjoy remote work, a laptop reimbursement, and a competitive PTO plan.
- Why this job: Be part of a creative team driving change in the Web3 space with impactful projects.
- Qualifications: 5+ years in digital paid media, strong campaign design skills, and data interpretation experience required.
- Other info: Collaborate with diverse teams and explore new media channels to stay ahead in the industry.
The predicted salary is between 36000 - 60000 £ per year.
iome Greater London, England, United Kingdom
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iome Greater London, England, United Kingdom
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Who are we?
IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
Who are we?
IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.
What The Role Involves
As an experienced Paid Media Strategist at IOG, you will be responsible for designing and managing paid campaigns that help us grow brand awareness, drive ecosystem engagement, and support the adoption of our products and services.
From brand campaigns to supporting always on and events paid social media campaigns, you’ll work closely with our Marketing, Creative, and Product teams to ensure our paid media efforts are strategic, data-driven, and performance-optimized.
You will serve as the primary point of contact for the organization’s paid media agency of record, ensuring clear alignment on campaign goals, performance benchmarks, and budget tracking. The role requires hands-on experience in media planning, interpreting campaign data, and managing media flow charts, along with strong cross-functional collaboration to drive ROI and enhance brand visibility.
This position reports to the External Communications Manager and plays a key role in scaling the organization’s communications and marketing efforts across both existing and emerging audiences.
Campaign strategy & execution
- Develop and execute paid media strategies that align with brand, product, and event objectives
- Own campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverage
- Identify target audiences based on company objectives and provide recommendations for tailored messaging
- Collaborate with Creative teams to deliver compelling, high-conversion ad assets (static images, videos, carousels, etc.)
- Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIs
Channel management & optimization
- Manage day-to-day operations of paid media campaigns, including testing and performance monitoring
- Review and approve media plans, channel mix, and campaign optimizations in partnership with the agency
- Continuously refine targeting strategist based on past performance, latest trends, and changes to company objectives
- In collaboration with the External Communications Manager, oversee media agency relationship
Reporting & insights
- Track and analyze key performance indicators while identifying the appropriate metrics we should be measuring for each campaign
- Produce quarterly reports to be shared with senior leadership
- Provide post-campaign analysis and recommendations for future optimization
- Analyze performance data and translate insights into actionable recommendations to continuously improve results
Industry creativity
- Identify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiences
- Explore opportunities for paid partnerships influencer amplification, and performance-based growth marketing tactics
- Stay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scale
- Ensure campaigns are executed flawlessly and are compliant with brand and legal guidelines
Requirements
Who you are:
- Minimum of 5 years of experience in digital paid media campaigns
- Strong experience in campaign design across programmatic media, search, and social media
- Experience managing and collaborating with media agencies
- Proficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platforms
- Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns
- Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results
- Possess an entrepreneurial attitude and a genuine passion for the Web3 space
- Proven experience managing digital advertising campaigns with a strong understanding of performance marketing
- Deep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPs
- Ability to think both strategically and tactically
- Adaptable and open – unafraid to take on new challenges
- Curiosity & learning mindset
- Drive, self-reliance
- Delivery focused – turn abstract concepts into measurable results
- Persuasive – skilled in lobbying and driving consensus
- A team player, skilled in collaborating with internal stakeholders to achieve shared goals
- Pragmatic with a can-do mentality and a growth mindset
- Well-organized and effective time manager, methodical in approach
Benefits
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities
- Competitive PTO and Sick Leave plan
At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Online Audio and Video Media
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Paid Media Strategist employer: iome
Contact Detail:
iome Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially within the blockchain and Web3 space. This knowledge will not only help you during interviews but also demonstrate your genuine interest in IOG's mission and projects.
✨Tip Number 2
Network with professionals in the blockchain and digital marketing sectors. Attend relevant webinars or local meetups to connect with industry insiders who might provide insights or even referrals for the Paid Media Strategist role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your strategic approach and the measurable results achieved. Be ready to share how you optimised campaigns based on data analysis, as this aligns closely with the role's requirements.
✨Tip Number 4
Showcase your adaptability and willingness to learn by discussing any new tools or platforms you've recently explored. Highlighting your proactive approach to staying updated with industry changes can set you apart from other candidates.
We think you need these skills to ace Paid Media Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Paid Media Strategist position. Understand the key responsibilities and required skills, such as campaign design and media management, to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in digital paid media campaigns. Include specific examples of successful campaigns you've managed, focusing on measurable results like leads, conversions, and ROI.
Showcase Your Skills: Make sure to mention your proficiency with tools like Google Analytics and Ads Manager. Highlight your ability to interpret campaign data and your experience with various advertising platforms, as these are crucial for the role.
Tailor Your Application: Customise your cover letter to reflect your passion for the Web3 space and your entrepreneurial attitude. Mention how your skills align with IOG's mission and values, demonstrating that you are a good fit for their team.
How to prepare for a job interview at iome
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to paid media campaigns. Be prepared to discuss how you've used data analytics tools like Google Analytics or Ads Manager to drive results in your previous roles.
✨Showcase Your Creativity
IOG values innovation, so come ready to share examples of unique campaign strategies you've implemented. Discuss any new channels or formats you've tested and the outcomes they produced.
✨Understand the Brand
Research IOG's projects and their approach to blockchain technology. Be ready to explain how your paid media strategies can align with their goals of advancing blockchain adoption and enhancing brand visibility.
✨Collaboration is Key
Highlight your experience working with cross-functional teams, especially in a remote setting. Prepare to discuss how you’ve successfully collaborated with creative and product teams to optimise campaign performance.
