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- Tasks: Join our Brand team as a Marketing Executive, managing campaigns and budgets.
- Company: PizzaExpress is a vibrant restaurant brand known for its delicious pizzas and innovative marketing.
- Benefits: Enjoy a hybrid work model, with flexibility to work from home and in the Soho office.
- Why this job: Be part of exciting new restaurant openings and transformations, making a real impact on our brand.
- Qualifications: Experience in restaurant marketing is a plus; strong communication and project management skills are essential.
- Other info: Travel within the UK&I is required, and you'll collaborate with various teams and external partners.
The predicted salary is between 28800 - 43200 £ per year.
We’re hiring a superstar to join our Brand team as our next Marketing Executive. Within this role, you will support role to the Brand & Marcoms team working all campaign print, overseeing the marketing budget, managing ad hoc marketing project, and supporting the Head of Brand Activation to implement Partnership campaign.
This is a pivotal role within the Brand & Marcomms team. It will support the development and implementation of PizzaExpress New Restaurant Opening & Transformation Marketing activity, supporting with delivery and retail and brand. You will manage all marketing activity to support New Openings and Transformations, agreed strategic projects as well as support cross channel marketing activity. Travel within the UK&I is required as part of this remit.
This role is based in our Soho office and the team operate on a hybrid model (around 3 days in the office).
What you’ll be doing:
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Support Brand & Marcoms team working on all campaign print liaising with our printer for quote, print code, lead-time, delivery, and communication to restaurants when required.
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Develop compelling New Restaurant Openings and Transformation marketing plans, including pre, during and post launch activity, to support achievement of capex targets.
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Work cross functionally, including consulting local GMs, TMs and property team to develop a robust understanding of the local market
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Ensure MyStore marketing collaterals are kept up-to-date liaising with Brand Managers and printer.
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Work on ensuring that the NROT that restaurant profiles are updated or created liaising with property team, NROT marketing manager and printer.
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Initiate and lead 6-monthly full restaurant POS review.
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Manage stock and storage level (LRM / menu / gift cards …)
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Work with internal partners (social media, CRM, PR, website, design …) and external agencies (partners, creative agency, photographer, printer …) to develop and implement marketing plans.
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Proactively manage relationships and communication with Ops team to ensure fully engaged and aware in partnership marketing plans.
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Participate in post campaign review to evaluate effectiveness of marketing initiatives.
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Ensure all Brand Managers are actively keeping the library up to date for all photoshoots including licence rights.
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Ensure NDA and contracts are actively used by Brand Managers for all photoshoots and new photograph.
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Overseeing Brand & Marcomms budget liaising with B&M team, account & finances
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Experience in a restaurant Marketing role within hospitality or similar industry would be advantageous.
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Confident communication skills.
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Excellent command of English, written and spoken.
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Confidence and ability to use initiative and make decisions.
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Project management – very well organised.
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Excellent attention to detail.
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Great Excel proficiency to be able to manage the budget.
Marketing Executive employer: PizzaExpress (Restaurants) Limited
Contact Detail:
PizzaExpress (Restaurants) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarize yourself with the restaurant industry, especially marketing strategies used for new openings and transformations. Understanding the unique challenges and opportunities in this sector will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the hospitality and marketing fields. Attend industry events or join relevant online communities to connect with people who can provide insights or even referrals for the role.
✨Tip Number 3
Showcase your project management skills by discussing any relevant experiences where you successfully managed multiple marketing initiatives. Highlight your organizational abilities and attention to detail, as these are crucial for the role.
✨Tip Number 4
Prepare to discuss how you would approach developing marketing plans for new restaurant openings. Think about creative ideas and strategies that could drive engagement and success, and be ready to share them during your interview.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Marketing Executive position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to reflect relevant experience in marketing, particularly in the hospitality industry. Emphasize your project management skills, attention to detail, and any experience with budget management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the brand. Mention specific examples of past marketing campaigns you've worked on and how they relate to the role at PizzaExpress.
Highlight Communication Skills: Since confident communication is essential for this role, ensure you provide examples of how you've effectively communicated with teams or stakeholders in previous positions. This can be included in both your CV and cover letter.
How to prepare for a job interview at PizzaExpress (Restaurants) Limited
✨Show Your Passion for Marketing
Make sure to express your enthusiasm for marketing, especially in the restaurant industry. Share examples of past campaigns you've worked on and how they contributed to brand success.
✨Demonstrate Project Management Skills
Be prepared to discuss your project management experience. Highlight specific projects where you successfully managed timelines, budgets, and cross-functional teams to achieve marketing goals.
✨Know the Brand Inside Out
Research PizzaExpress thoroughly before the interview. Understand their brand values, recent campaigns, and market positioning. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would handle challenges related to new restaurant openings or managing marketing budgets, and be ready to share your thought process.
