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- Tasks: Lead CRM strategy and manage campaigns to enhance guest engagement.
- Company: Join Prezzo Italian, a vibrant restaurant group focused on meaningful guest relationships.
- Benefits: Enjoy hybrid working, competitive salary, and a collaborative team culture.
- Why this job: Be part of a dynamic team driving customer loyalty and making a real impact.
- Qualifications: Experience in CRM within hospitality and familiarity with Acteol is preferred.
- Other info: This role covers a 9-12 month maternity leave, offering a unique opportunity.
The predicted salary is between 44000 - 66000 £ per year.
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3 days in Islington Head Office hybrid
Up to £55,000
Our guests are at the heart of everything we do, and that means building meaningful, personalised relationships with them through smart CRM and loyalty initiatives.
We use Acteol as our CRM platform and have an established loyalty app to help drive engagement and reward repeat visits. We’re looking for an experienced and strategic CRM Manager to cover a 9–12 month maternity leave.
You’ll work closely with the Marketing Director to define, deliver, and optimise a CRM strategy that drives database growth, guest retention, and repeat visits across our 95 restaurants.
Key Responsibilities
- CRM Strategy: Develop and execute the CRM plan in line with brand and commercial goals, ensuring data is used effectively to personalise and optimise communications.
- Database Growth: Implement strategies to attract, capture, and convert new guest data, working across digital, in-venue, and app channels.
- Campaign Planning & Delivery: Manage the end-to-end execution of automated, BAU, and ad-hoc email, SMS, and in-app campaigns, ensuring content is timely, targeted, and impactful, delivering covers across our estate loyalty.
- Optimise use of our loyalty app to increase customer retention and frequency of visits, aligning offers and experiences with customer segments.
- Analytics & Reporting: Monitor performance across campaigns and customer journeys, using insights to refine strategy and report back to the senior team.
- Cross-Functional Collaboration: Work closely with marketing, operations, digital, and IT teams to ensure CRM activity is fully integrated and supported across the business.
- Team Support: Work alongside the CRM team and the wider marketing team.
What we are looking for:
- Proven experience in a CRM role within the hospitality sector
- Hands-on experience with CRM platforms – Acteol experience highly desirable
- Strong understanding of customer lifecycle marketing, segmentation, and loyalty mechanics
- Data-driven mindset with the ability to turn insights into action
- Excellent project management and stakeholder communication skills
- A collaborative, proactive approach with the confidence to drive forward ideas
How we Work:
- Collaborate across teams to ensure CRM activity is integrated, aligned with business goals, and supports a connected, inclusive team culture.
- Lead CRM projects and partner relationships with focus, precision, and a drive for continuous improvement.
- Use data and insight to evolve the platform—creating meaningful guest connections and delivering personalised experiences that support growth, loyalty, and recognition at the heart of Prezzo Italian.
If you would like to be part of this amazing journey, don\’t miss out on this fantastic opportunity and apply today!
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CRM Executive employer: Prezzo
Contact Detail:
Prezzo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with Acteol, the CRM platform used by us. Understanding its features and functionalities will give you an edge during discussions and demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your experience in the hospitality sector by preparing specific examples of successful CRM strategies you've implemented. This will help you illustrate your understanding of customer lifecycle marketing and loyalty mechanics.
✨Tip Number 3
Network with professionals in the hospitality and CRM fields. Engaging with others can provide insights into current trends and challenges, which you can reference in conversations during the interview process.
✨Tip Number 4
Prepare to discuss how you would approach cross-functional collaboration. Think about how you can integrate CRM activities with marketing, operations, and IT teams to drive business goals effectively.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, particularly within the hospitality sector. Emphasise any hands-on experience with CRM platforms like Acteol and showcase your understanding of customer lifecycle marketing.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for building meaningful relationships with guests. Discuss how your strategic approach to CRM can align with the company's goals and mention specific examples of past successes in similar roles.
Showcase Data-Driven Achievements: In your application, include specific metrics or outcomes from previous campaigns you've managed. Highlight how you used data to drive decisions and improve customer engagement, as this aligns with the role's focus on analytics and reporting.
Demonstrate Collaboration Skills: Since the role requires cross-functional collaboration, mention experiences where you've successfully worked with different teams. Illustrate your proactive approach and ability to communicate effectively with stakeholders to drive CRM initiatives.
How to prepare for a job interview at Prezzo
✨Know Your CRM Platforms
Familiarise yourself with Acteol and any other CRM platforms you might have used. Be prepared to discuss how you've leveraged these tools in previous roles, especially in the hospitality sector.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to inform your CRM strategies. Highlight specific campaigns where insights led to improved guest engagement or retention.
✨Demonstrate Cross-Functional Collaboration
Think of instances where you've worked with different teams, such as marketing, operations, or IT. Be ready to explain how you ensured alignment and integration of CRM activities across these departments.
✨Prepare for Project Management Questions
Expect questions about your project management skills. Have examples ready that illustrate your ability to manage multiple campaigns simultaneously while meeting deadlines and stakeholder expectations.
