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- Tasks: Lead marketing strategy and drive growth for Kepak's Meat Division.
- Company: Kepak is a top European food company focused on sustainability and teamwork.
- Benefits: Enjoy perks like a company pension, employee discounts, and a bike-to-work scheme.
- Why this job: Join a dynamic team making a real impact in the food industry with innovative strategies.
- Qualifications: 3-5 years in customer-facing marketing, preferably in the Meat or Agri Food sector.
- Other info: Role involves travel to our Merthyr site in Wales.
The predicted salary is between 43200 - 72000 £ per year.
Kepak is one of Europe\’s leading food companies with manufacturing sites across Ireland and the UK. Kepak\’s vision is to be a successful, sustainable, future ready Food Business with differentiation at its core, that is a great place to work. This vision is underpinned by our values of Responsibility, Ambition, Passion For Food & Teamwork.
We have an exciting new opportunity for a Senior Marketing Lead to join our Meat Division in the UK. The Marketing Lead will play a key role in driving sustainable profitable growth through delivering the Marketing agenda and through coordinating / curating the work of the wider Insight, Innovation and Marketing Team and supporting the development of Divisional Strategy.
This role will require travel to our Merthyr site in Wales.
ROLE RESPONSIBILITIES:
Strategy
- Play a key role in delivering the Division\’s growth strategy through leading the development and execution of the marketing strategy for the division and its brands
- Develop and implement strategic partner customer growth plans that integrate agriculture, sourcing, sustainability, category, and innovation/NPD strategies to drive winning performance for customers
Create:
- Make a big contribution to a high performing cross functional IIM team that consistently delivers Best Practice impact from its investment and activity personally and through the co-ordination of team work
- Where relevant, own the selection, briefing and performance of Kepak\’s Agency Partners leading to the consistent delivery of marketing work that is category leading in its impact, leveraging Group scale where relevant
Grow:
- Support the direction and commercialisation of the innovation process to deliver against customer, consumer, commercial and strategic objectives
- Build and enhance the brand reputation in agriculture to support sourcing and market share goals
- Work cross functionally with the Commercial Team to position Kepak as a leading supplier and thought leader to the customers and channels it serves, building customer influence and presence
- Take ownership for the effectiveness of Kepak\’s Investment in IIM for the Division, building continuous improvement in the goal to exceed Kepak\’s Target
Requirements
- 3-5 years experience in a customer facing marketing role, within the Meat or Agri Food Industry
- Strong commercial acumen
Proven capability and track record in…
- Driving growth through excellence in marketing
- Delivering successful customer growth programmes
- Developing high performing cross functional teams
- Leading and participating in cross-functional teams and driving alignment across the business
Benefits
What can we offer you?
- Company Pension
- Further Education support
- Employee Discount Platform – All Kepak employees are entitled to access to the WrkIt platform, which offers significant discounts and cashback with hundreds of brands
- Bike to Work Scheme – You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income – meaning you pay less tax!
- Long Service Awards – We recognise, acknowledge and award the dedication and valuable contribution of long serving employees
- GroceryAid Employee Assistance Program – help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.
- Subsidised canteen
- BUPA Cash plan free of charge
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Senior Marketing Lead employer: Kepak Group
Contact Detail:
Kepak Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Lead
✨Tip Number 1
Familiarise yourself with Kepak's values and vision. Understanding their commitment to sustainability and teamwork will help you align your approach during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Research the latest trends in the meat and agri-food industry. Being knowledgeable about current market dynamics and consumer preferences will allow you to speak confidently about how you can drive growth and innovation at Kepak.
✨Tip Number 3
Network with professionals in the food industry, especially those with experience in marketing roles. Engaging with others can provide insights into the role and may even lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare examples of your past successes in driving marketing strategies and leading cross-functional teams. Be ready to discuss specific metrics and outcomes that demonstrate your ability to deliver results, as this will be crucial for the Senior Marketing Lead position.
We think you need these skills to ace Senior Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer-facing marketing roles, particularly within the Meat or Agri Food Industry. Emphasise your achievements in driving growth and leading cross-functional teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for food and aligns with Kepak's values of Responsibility, Ambition, Passion For Food, and Teamwork. Mention specific examples of how you've successfully delivered marketing strategies in previous roles.
Highlight Relevant Skills: In your application, clearly outline your strong commercial acumen and any proven capabilities in developing high-performing teams. Use metrics to demonstrate your success in delivering customer growth programmes.
Research the Company: Familiarise yourself with Kepak's vision and values. Understanding their commitment to sustainability and innovation will help you tailor your application and show that you're a good fit for their culture.
How to prepare for a job interview at Kepak Group
✨Understand the Company Values
Before your interview, make sure you are familiar with Kepak's core values: Responsibility, Ambition, Passion For Food, and Teamwork. Be prepared to discuss how your personal values align with theirs and provide examples of how you've demonstrated these in your previous roles.
✨Showcase Your Marketing Expertise
As a Senior Marketing Lead, you'll need to demonstrate your experience in driving growth through marketing strategies. Prepare specific examples of successful campaigns you've led, particularly in the Meat or Agri Food industry, and be ready to discuss the impact they had on the business.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share experiences where you've successfully collaborated with cross-functional teams. Discuss how you facilitated alignment and drove results, as this will show your ability to work effectively within the organisation.
✨Prepare for Questions on Innovation
Innovation is key in this role, so think about how you've contributed to the innovation process in your past positions. Be prepared to discuss how you can support the commercialisation of new ideas and how you would approach developing high-performing teams to achieve strategic objectives.
