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- Tasks: Lead demand generation strategy and optimise the sales funnel for a high-growth SaaS company.
- Company: Join a dynamic B2B SaaS scaleup making waves in global markets.
- Benefits: Enjoy remote work flexibility and the chance to shape your own team and strategy.
- Why this job: Make a real impact on revenue while building a high-performing team in a fast-paced environment.
- Qualifications: Must have experience managing SDR teams and leading demand generation in a SaaS business.
- Other info: This role is perfect for decisive communicators with a growth mindset ready to take on challenges.
The predicted salary is between 43200 - 72000 ÂŁ per year.
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Direct message the job poster from Propel
The Marketing Recruiter | I help Tech Startups & Scaleups build marketing teams that actually drive growth | Mentor, advocate, ally for my audience.
We’re hiring: Head of Demand Generation | B2B SaaS Scaleup | Remote
This is a rare chance to build demand generation at a high-growth SaaS company that’s scaling across global markets.
If you’re looking for a role where you can genuinely own the strategy , build a high-performing team, and see the direct impact of your work on revenue, this is it.
Why this role?
- This is a high-visibility role with the chance to build a demand gen engine that drives enterprise growth.
- The company is scaling globally, with a complex product and a huge market opportunity.
- You’ll get the space to lead, the support to grow, and the freedom to make this your own.
This is not a plug-and-play job. The team needs a hands-on leader who can set the direction, optimise what’s already there, and isn’t afraid to roll up their sleeves.
What you’ll actually do:
- Own and optimise the demand funnel mapping every stage, fixing gaps, and making sure inbound is moving fast and converting well.
- Drive the strategy for multi-channel campaigns – across paid, events, outbound sequences, webinars, and more.
- Build and coach an SDR team – think call reviews, pipeline pacing, target setting, and creating a performance-driven culture. (You must have done this before)
- Shape website strategy and conversion working with CRO to improve journeys, landing pages, and form flows.
- Run ABM plays and outbound motions particularly focused on enterprise decision-makers.
- Manage Martech and reporting – using tools like Marketo, Salesforce, Lusha to track, report, and optimise.
- Partner with sales and content – making sure campaigns are supported, leads are qualified, and messaging is sharp.
Note: To be considered, you must have directly managed SDRs in your current or previous role. We’re looking for someone who has owned SDR performance , not just collaborated with Sales.
You’ll thrive here if you:
- Have led demand generation in a SaaS business before.
- Know how to manage, mentor SDR teams, build high-velocity inbound engines, and optimise for speed as well as volume.
- You\’ve had at least 3x SDRs directly in your team before.
- Can clearly map out: here’s the strategy, here’s the six-month plan, here’s what success looks like.
- Get energy from fast-paced environments where the stakes are high and the learning curve is steep.
- Are a decisive communicator with a bias for action and a growth mindset.
- Can confidently challenge ideas, influence senior stakeholders, and bring clarity to complex situations.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Industries
Financial Services and Advertising Services
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Head of Demand Generation - SaaS employer: Propel
Contact Detail:
Propel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation - SaaS
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation, especially within the SaaS sector. Understanding current strategies and tools will help you speak confidently about how you can optimise their demand funnel.
✨Tip Number 2
Network with professionals in the SaaS industry, particularly those who have experience in demand generation. Engaging with them can provide insights into the role and may even lead to referrals, increasing your chances of landing an interview.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed and mentored SDR teams in the past. Highlighting your hands-on leadership style and measurable outcomes will demonstrate that you’re the right fit for this high-visibility role.
✨Tip Number 4
Research the company’s current marketing strategies and identify potential gaps or areas for improvement. Presenting your ideas during the interview can showcase your proactive approach and strategic thinking, making you stand out as a candidate.
We think you need these skills to ace Head of Demand Generation - SaaS
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in demand generation, particularly in a SaaS environment. Emphasise your previous roles managing SDR teams and any specific achievements that demonstrate your ability to drive growth.
Craft a Compelling Cover Letter: In your cover letter, clearly outline your strategy for building a demand generation engine. Mention how you have successfully optimised funnels and led multi-channel campaigns in the past, showcasing your hands-on leadership style.
Showcase Relevant Skills: Highlight key skills such as team management, strategic planning, and familiarity with marketing technologies like Marketo and Salesforce. Provide examples of how you've used these tools to track and optimise performance.
Prepare for Interviews: Be ready to discuss your approach to mentoring SDRs and how you would build a performance-driven culture. Prepare examples of past successes and be prepared to articulate your vision for the role and how it aligns with the company's goals.
How to prepare for a job interview at Propel
✨Showcase Your Demand Generation Experience
Be prepared to discuss your previous roles in demand generation, particularly in SaaS environments. Highlight specific strategies you've implemented and the results achieved, especially in building high-performing teams and optimising demand funnels.
✨Demonstrate Leadership Skills
Since this role requires a hands-on leader, share examples of how you've successfully managed and mentored SDR teams. Discuss your approach to setting targets, conducting call reviews, and fostering a performance-driven culture.
✨Prepare for Strategic Discussions
Expect to outline your vision for the demand generation strategy. Be ready to present a six-month plan that includes key milestones and metrics for success, demonstrating your ability to think strategically and execute effectively.
✨Communicate Clearly and Confidently
As a decisive communicator, practice articulating your ideas clearly. Be prepared to challenge assumptions and influence senior stakeholders, showcasing your ability to bring clarity to complex situations and drive action.
