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- Tasks: Lead and manage global Paid Social campaigns for Adobe, ensuring alignment with central strategy.
- Company: Join Zenith International, a dynamic team driving innovation for top global brands like Adobe and TikTok.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies, plus local discounts and wellness support.
- Why this job: Be part of a creative culture that values diversity and fosters professional growth in a global setting.
- Qualifications: Strong client management skills and experience in leading paid social campaigns are essential.
- Other info: Work hybrid in London with opportunities to work remotely anywhere there's a Publicis office.
The predicted salary is between 43200 - 72000 £ per year.
BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid
Company description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we\’re great, but as a team we\’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe\’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company\’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.
This is an incredible opportunity to drive growth and change on a fast-growing, game-changing Publicis Media client.
We are looking for a Paid Social Account Director to work on the Adobe Document Product Group. This role reports to Performance Lead for Adobe EMEA.
This is an opportunity for a talented individual to implement the tactical day to day of the Paid social campaigns and ensure accounts are aligned with the central strategy and adhere to best practice. At the same time, this role is also responsible for contributing to community and best practice sharing across the Paid Social community on all 3 product groups on Adobe in EMEA.
Responsibilities
- Planning, managing and activating multi-market campaigns on all global Paid Social platforms
- Involved with using tech partners and managing brand safety, verification and data providers, such as Sprinklr, Smartly, DV, IAS, Moat, Nielsen etc.
- Managing a team, hiring and developing talent, training, conducting appraisals, as well as performance management
- Use knowledge of first and third party measurement solutions and up to date with incoming industry changes around privacy and identity
- Strategic and commercially minded in planning goals for their teams as well as being able to shape and develop a biddable strategy
Qualifications
- Strong client and stakeholder management
- Been part of a management/leadership team focusing not only on their account team but a wider team
- Able to manage and activate paid social campaigns
- Knowledge and experience in paid social planning and response to brief
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG\’s (Employee Action Groups).
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Paid Social Director (Global tech client) employer: Publicis Groupe UK
Contact Detail:
Publicis Groupe UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Director (Global tech client)
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media. Understanding platforms like Facebook, Instagram, and TikTok, as well as tools such as Sprinklr and Smartly, will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who work at Zenith or similar companies. Attend relevant events or webinars to connect with potential colleagues and learn more about their experiences.
✨Tip Number 3
Prepare to discuss your experience in managing teams and campaigns. Be ready to share specific examples of how you've driven results and fostered collaboration within your team, as this role requires strong leadership skills.
✨Tip Number 4
Showcase your understanding of data-driven decision-making. Be prepared to talk about how you've used first and third-party measurement solutions to optimise campaigns and align with client goals.
We think you need these skills to ace Paid Social Director (Global tech client)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Paid Social Director position. Tailor your application to highlight relevant experience in managing paid social campaigns and team leadership.
Craft a Compelling CV: Your CV should clearly outline your experience in paid social media, including specific campaigns you've managed and the results achieved. Use metrics to demonstrate your impact, such as increased engagement rates or ROI.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their mission of fostering an inclusive culture and driving innovation. Be specific about what excites you about working with Adobe and Zenith.
Showcase Your Knowledge: Demonstrate your understanding of the latest trends in paid social media and any relevant tools or technologies mentioned in the job description. This could include familiarity with platforms like Sprinklr or Smartly, and how you've used them in past roles.
How to prepare for a job interview at Publicis Groupe UK
✨Understand the Brand and Its Values
Before your interview, take some time to research Zenith and its commitment to inclusivity and innovation. Familiarise yourself with their client portfolio, especially Adobe, as this will help you align your answers with their values and demonstrate your genuine interest in the company.
✨Showcase Your Leadership Skills
As a Paid Social Director, you'll be managing a team. Be prepared to discuss your leadership style, how you've developed talent in the past, and any specific examples of successful team management. Highlight your experience in conducting appraisals and performance management.
✨Demonstrate Your Technical Knowledge
Make sure you are well-versed in the latest trends and tools in paid social media. Be ready to discuss your experience with tech partners and data providers like Sprinklr and Nielsen, as well as your understanding of privacy and identity changes in the industry.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare examples of how you've planned and activated multi-market campaigns, and be ready to explain your approach to aligning campaign goals with broader business objectives.
