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- Tasks: Drive trade marketing strategies and execute innovative campaigns for major OTC brands.
- Company: Join a global pharmaceutical leader dedicated to improving lives with innovative products.
- Benefits: Enjoy a hybrid work model, competitive salary, and a supportive company culture.
- Why this job: Make a significant impact in consumer healthcare while developing your career in a dynamic environment.
- Qualifications: Experience in trade marketing, preferably in pharma; strong project management and communication skills required.
- Other info: Work closely with cross-functional teams and major retailers like Boots and Superdrug.
The predicted salary is between 44000 - 52000 £ per year.
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Tarsh & Partners Marketing Recruitment provided pay range
This range is provided by Tarsh & Partners Marketing Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
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Senior Recruiter & Exec Search Specialist for FMCG, Brand, Marketing, Insights, Innovation & Digital roles | Finding high calibre marketing talent…
Pro rata £55-65K salary plus benefits and bonus
Location: North of London/Hybrid
TP438825
- Join a global pharmaceutical leader known for its innovative products and commitment to improving lives
- Working with major customers, agencies and cross-functional teams to drive innovative brand launches and marketing campaigns
- Supportive and inclusive company culture that values work-life balance and professional development
- Real autonomy & accountability in the role with career development opportunities
- Hybrid working with 2 days/week in the office, easily commutable from London.
Our client, a global pharmaceutical company with a portfolio of major brands, pharma and OTC, is seeking a talented Trade Marketing & POS Manager to join its dynamic UK team. This is an exciting opportunity to make a significant impact in the business and wider consumer healthcare industry.
What\’s this role about
In this high-visibility position, you will play a crucial role in developing and executing trade marketing strategies to drive the success of a number of key brands. You will work closely with brand, sales, and medical affairs teams, to ensure the effective implementation of marketing campaigns and product launches at retail store level, bringing creative ideas to raise brand visibility and consumer engagement.
Key Responsibilities
- Developing and implementing trade & shopper marketing strategies aligned with the company\’s marketing objectives
- Collaborating with cross-functional teams to plan and execute successful product launches and marketing campaigns
- Analysing market trends, competitor activities, and customer insights to inform marketing strategies
- Monitoring and reporting on the effectiveness of trade marketing initiatives, providing recommendations for improvement
- Building strong relationships with key stakeholders, including healthcare professionals, trade partners, and industry associations
- Staying up-to-date with industry trends and regulations to ensure compliance, adapting marketing strategies accordingly
Skills & Experience Checklist
- Proven experience in trade & shopper marketing, preferably within the pharma or healthcare industry
- Strong understanding of the UK OTC healthcare market and regulatory environment
- Excellent project management and organizational skills
- Exceptional communication and interpersonal skills
- Proficiency in data analysis and market research, with the ability to derive actionable insights
- Creativity and innovation in developing impactful marketing strategies and campaigns
- Conversant with PAGB regulations for promotional and display activity
- Experience working with major retailer activation teams such as Boots and Superdrug
If you are excited by this opportunity, talk to me now. This is a super opportunity to bring your skills and energy to an exciting, busy and challenging role.
Contact: Adam Tarsh at
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
Job function
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Job function
Marketing
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Industries
Pharmaceutical Manufacturing and Personal Care Product Manufacturing
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Trade & Shopper Marketing & POS Manager – Major OTC Brand employer: Tarsh & Partners Marketing Recruitment
Contact Detail:
Tarsh & Partners Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade & Shopper Marketing & POS Manager – Major OTC Brand
✨Tip Number 1
Network with professionals in the pharmaceutical and healthcare marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends, which can give you an edge in your application.
✨Tip Number 2
Familiarise yourself with the key players in the UK OTC healthcare market, especially major retailers like Boots and Superdrug. Understanding their marketing strategies and consumer engagement tactics can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on the latest PAGB regulations and compliance standards relevant to promotional activities in the healthcare sector. Demonstrating your knowledge of these regulations can set you apart as a candidate who is ready to hit the ground running.
✨Tip Number 4
Prepare to discuss specific examples of successful trade marketing campaigns you've managed in the past. Highlighting your project management skills and ability to analyse market trends will showcase your suitability for this role.
We think you need these skills to ace Trade & Shopper Marketing & POS Manager – Major OTC Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade and shopper marketing, especially within the pharmaceutical or healthcare sectors. Use specific examples that demonstrate your success in executing marketing strategies and campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the key responsibilities mentioned in the job description, such as collaborating with cross-functional teams and analysing market trends.
Showcase Your Analytical Skills: Since the role requires proficiency in data analysis, include examples of how you've used data to inform marketing strategies in previous positions. Highlight any tools or methodologies you are familiar with that can support your analytical capabilities.
Highlight Industry Knowledge: Demonstrate your understanding of the UK OTC healthcare market and any relevant regulations. Mention any experience you have with major retailers like Boots and Superdrug, as this will show your familiarity with the industry landscape.
How to prepare for a job interview at Tarsh & Partners Marketing Recruitment
✨Know Your Market
Familiarise yourself with the UK OTC healthcare market and its regulatory environment. Be prepared to discuss recent trends, competitor activities, and how they might impact the brands you'll be working with.
✨Showcase Your Creativity
Prepare examples of innovative marketing strategies or campaigns you've developed in the past. Highlight how your creative ideas have successfully raised brand visibility and consumer engagement.
✨Emphasise Collaboration Skills
This role requires working closely with cross-functional teams. Be ready to share experiences where you effectively collaborated with sales, medical affairs, or other departments to achieve a common goal.
✨Prepare for Data Analysis Questions
Since proficiency in data analysis is crucial, brush up on your skills. Be ready to discuss how you've used market research and data insights to inform marketing strategies and improve campaign effectiveness.
