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- Tasks: Lead business development for exterior wood coatings across England, building relationships and securing new customers.
- Company: Join a specialist manufacturer focused on innovative and environmentally friendly wood coatings.
- Benefits: Enjoy remote work, a company vehicle, bonuses, and long-term incentives like family holidays.
- Why this job: Shape the future of the UK coatings division in a collaborative, growth-oriented environment.
- Qualifications: Experience in technical sales of wood coatings and strong communication skills are essential.
- Other info: Opportunity for leadership roles and European expansion within a supportive team.
National Sales Manager – Wood Coatings
Location: UK-based – Remote working with customer visits.
Salary: GBP50k – GBP60K + Company Vechile + Bonus
Overview
A specialist manufacturer of exterior wood coatings is seeking an experienced, driven Sales Manager to lead business development efforts across England. This is a pivotal role within a growing UK team, focused on expanding market share in the exterior wood protection sector.
The ideal candidate will have a strong technical sales background in coatings and a proven track record of building relationships with distributors
and direct customers.
Key Responsibilities
* Develop and execute a business development strategy for exterior wood coatings across England
* Identify, approach, and convert new distributors and direct customer opportunities (OEMs, joinery
manufacturers, timber merchants, cladding/fencing specialists, etc.)
* Secure product trials, support customers through the onboarding and evaluation process
* Build strong commercial relationships across the supply chain, including channel partners and
specifiers
* Work closely with internal teams (technical, logistics, marketing) to align UK growth objectives with
broader group strategy
* Monitor competitor activity and market trends to refine sales tactics and uncover opportunities
* Provide customer feedback to support continuous product development and market positioning
Key Requirements
* Proven experience in technical sales of wood coatings, ideally exterior-focused (e.g. cladding,
fencing, joinery, decking)
* Existing network within the coatings industry or wood product supply chain is highly desirable
* Strong understanding of distributor management and direct account handling
* Capable of independently managing territory and pipeline with minimal supervision
* Comfortable working in a small, close-knit UK team with a hands-on commercial culture
* Knowledge of coating systems, including primers, glazes, topcoats, and biocide-containing products, is
a plus
* Clear communication skills, commercial acumen, and ability to close business
Company & Product Context
The business offers a technically advanced and environmentally aligned coatings portfolio, including:
* Water- and solvent-based systems for industrial and professional applications
* Full systems: primers, opaque and translucent topcoats, and specialist finishes
* High durability, UV resistance, and biocide-enhanced formulations
* Designed for efficient industrial application (airless, dip, vacuum) and on-site versatility
* Supported by a strong European R&D foundation with product certifications
What\’s on Offer
* A highly autonomous, growth-focused sales role within a company committed to the coatings market
* Long-term incentives tied to customer wins and account profitability, including non-cash awards (e.g.,
family holidays up to GBP5,000 value)
* Genuine opportunity to shape the direction of the UK coatings division, with potential for future
leadership or European expansion
* Collaborative, values-driven culture backed by an established international group
How
If you\’re a driven coatings sales professional looking for your next challenge in a technically credible and fast-growing environment, we\’d love to hear from you.
If you\’re passionate about delivering brilliant customer experiences and building trusted client relationships, this role gives you the platform – and the freedom – to make it happen.
Please apply with your CV, and the ARV Solutions team will review. Thank you.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.
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National Sales Manager - Coatings employer: ARV Solutions
Contact Detail:
ARV Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Sales Manager - Coatings
✨Tip Number 1
Network within the coatings industry to connect with potential distributors and customers. Attend industry events, trade shows, or webinars where you can meet key players and showcase your expertise in wood coatings.
✨Tip Number 2
Research the latest trends and innovations in exterior wood coatings. Being knowledgeable about new products and technologies will help you engage in meaningful conversations with clients and demonstrate your value as a sales manager.
✨Tip Number 3
Prepare to discuss your previous successes in building relationships and closing deals. Have specific examples ready that highlight your ability to manage accounts and drive sales growth in the coatings sector.
✨Tip Number 4
Familiarise yourself with the company's product portfolio and their unique selling points. Understanding their offerings will allow you to effectively communicate how their solutions can meet customer needs and differentiate from competitors.
We think you need these skills to ace National Sales Manager - Coatings
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in technical sales, particularly in wood coatings. Emphasise any relevant achievements and quantify your successes to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the coatings industry and your understanding of the market. Mention specific experiences that align with the responsibilities outlined in the job description, such as developing business strategies or managing distributor relationships.
Highlight Relevant Skills: In your application, focus on skills that are crucial for the role, such as communication, commercial acumen, and the ability to work independently. Provide examples of how you've successfully used these skills in past positions.
Showcase Industry Knowledge: Demonstrate your knowledge of the coatings industry and market trends in your application. Mention any existing networks you have within the wood product supply chain and how they could benefit the company.
How to prepare for a job interview at ARV Solutions
✨Know Your Product Inside Out
Make sure you have a deep understanding of the wood coatings products offered by the company. Familiarise yourself with their features, benefits, and how they compare to competitors. This knowledge will help you answer technical questions confidently and demonstrate your expertise.
✨Showcase Your Network
Highlight any existing relationships you have within the coatings industry or wood product supply chain. Be prepared to discuss how these connections can benefit the company and help expand their market share.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle real-world sales situations. Think of examples from your past experience where you've successfully developed strategies, secured trials, or built strong customer relationships.
✨Demonstrate Your Commercial Acumen
Be ready to discuss how you monitor market trends and competitor activity. Show that you can adapt your sales tactics based on this information and provide insights into how you would approach business development for the company's products.
