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- Tasks: Join a dynamic team to strategise and optimise paid media campaigns for talent attraction.
- Company: Be part of a leading global organisation known for its operational complexity and innovation.
- Benefits: Enjoy a hybrid work model, competitive daily rates, and exposure to industry experts.
- Why this job: This role offers a chance to thrive in a fast-paced environment with a focus on data-driven marketing.
- Qualifications: 2-5 years in digital media planning, strong analytical skills, and effective communication are essential.
- Other info: Opportunity to work with cutting-edge tools and contribute to automated processes.
The predicted salary is between 80000 - 120000 £ per year.
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Performance Marketing Planner (Paid Media)
Location: London
Hybrid
Contract: 5 months
Daily Rate: £322.56 – £358.40 per day
Start: 11 August 2025
We’re looking for a Performance Marketing Planner to join a leading global organisation\’s workforce marketing team supporting high-volume hiring through strategic and data-led paid media campaigns.
This is a fantastic opportunity for a skilled media strategist to own tactical budget planning, optimise campaign performance, and help attract talent at scale for one of the largest and most operationally complex businesses in the world.
If you\’re passionate about performance marketing, thrive in fast-paced environments, and want to be part of an agile, collaborative team this could be your next move.
Key Responsibilities
* Analyse media trends and platform behaviours to shape weekly campaign strategies
* Build and optimise paid media plans across job boards, search, and social platforms
* Monitor campaign performance and make real-time adjustments to budget and placements
* Drive efficiency and reach through smart, data-informed media buying
* Collaborate closely with media teams, campaign managers, and analysts
* Contribute to the development of automated processes and in-house planning capabilities
Why You’ll Love This Role
You’ll be joining a forward-thinking, data-driven marketing function that:
* Supports talent attraction at exceptional scale
* Operates with a strong test-and-learn culture
* Uses cutting-edge tools and performance automation
* Encourages curiosity, innovation, and continuous improvement
* Offers exposure to experienced marketing professionals and large-scale operations
What We’re Looking For
Must-have:
* 2–5 years of hands-on experience in digital media planning
* Strong analytical and data interpretation skills
* Proactive, organised, and clear communicator
* Confident working in structured, fast-moving corporate environments
Nice-to-have:
* 4+ years\’ experience with media mix modelling or job board media
* Familiarity with KPIs such as CPA and fill rate
* Additional language skills (e.g., German, Japanese)
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Performance Marketing Planner employer: ABL Recruitment
Contact Detail:
ABL Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Planner
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing and paid media. Follow industry leaders on social media, subscribe to relevant newsletters, and engage in online forums to stay updated. This knowledge will help you speak confidently about current strategies during interviews.
✨Tip Number 2
Network with professionals in the performance marketing field. Attend industry events, webinars, or local meetups to connect with others who work in similar roles. Building relationships can lead to valuable insights and potential referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of your past campaign successes. Be ready to share how you analysed data, optimised budgets, and improved performance metrics. This will demonstrate your hands-on experience and analytical skills, which are crucial for this role.
✨Tip Number 4
Showcase your familiarity with various digital platforms and tools used in performance marketing. If you have experience with media mix modelling or job board media, be sure to highlight this. Understanding the tools of the trade will set you apart from other candidates.
We think you need these skills to ace Performance Marketing Planner
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media planning and performance marketing. Use specific examples that demonstrate your analytical skills and ability to optimise campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing and your understanding of the role. Mention your experience with data-led campaigns and how you can contribute to the company's goals.
Highlight Relevant Skills: In your application, emphasise your strong analytical skills and experience with KPIs like CPA and fill rate. If you have additional language skills, be sure to mention them as they could set you apart.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at ABL Recruitment
✨Showcase Your Analytical Skills
As a Performance Marketing Planner, you'll need to demonstrate your strong analytical abilities. Be prepared to discuss specific examples of how you've used data to inform your media strategies and optimise campaign performance in previous roles.
✨Familiarise Yourself with Key Metrics
Understanding KPIs like CPA and fill rate is crucial for this role. Brush up on these metrics before the interview and be ready to explain how you have used them to measure success in past campaigns.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-time situations. Think about how you would handle budget adjustments or campaign optimisations based on performance data, and be ready to articulate your thought process.
✨Demonstrate Your Collaborative Spirit
This role involves working closely with various teams. Share examples of how you've successfully collaborated with others in the past, highlighting your communication skills and ability to work in a fast-paced environment.
