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- Tasks: Join us as a CRM Communication Specialist to enhance member engagement and loyalty.
- Company: Be part of the LEGO Group, a values-driven company dedicated to creativity and play.
- Benefits: Enjoy hybrid working, family care leave, generous discounts, and wellbeing resources.
- Why this job: This role offers a chance to impact global campaigns while working in a fun, inclusive culture.
- Qualifications: Experience in CRM or marketing, strong analytical skills, and proficiency in Microsoft Office required.
- Other info: This is a 12-month parental cover role based in London with flexible working options.
The predicted salary is between 36000 - 60000 £ per year.
CRM Communication Specialist (Parental Cover) page is loaded
CRM Communication Specialist (Parental Cover)
Apply locations London Hub time type Full time posted on Posted Yesterday job requisition id 0000026634
Job Description
Are you interested in helping to grow our LEGO Membership base, by bringing play into more people\’s everyday lives and join a values driven company in an exciting global role?
Core Responsibilities As a CRM Communication Specialist, you will be instrumental in implementing and optimising our CRM plans to enhance member engagement, loyalty and lifetime value. You will collaborate with colleagues across CRM Propositions and the LEGO CRM Hub to execute campaigns, manage customer data, and analyse the effectiveness of our CRM initiatives.
Please note: This role is a 12-month parental cover role based in our London HUB, and we offer a hybrid working model, which includes 3 days in the office and 2 days working from home.
Core responsibilities
- Support the planning and execution of targeted CRM campaigns to maximise commercial value. Manage all elements of the CRM campaign process – including creative, data, briefing, build, production, QA and performance management. Coordinate with cross-functional teams to integrate CRM campaigns with other membership and marketing initiatives. Help develop segmentation strategies to personalise communications and experiences. Monitor and report on the performance of CRM campaigns and strategies, providing insights and recommendations for improvements. Conduct A/B testing and post-campaign analysis to optimise and refine CRM activities. Stay up-to-date with the latest CRM trends and best practices. Assist in the development of CRM reports and presentations for internal stakeholders. Ensure excellence with thorough and robust QA.
Do you have what it takes?
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Proven experience in CRM, marketing, or a related field, preferably in a retail environment.
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Knowledge of CRM systems, database marketing, and customer segmentation. Strong analytical skills with a knack for interpreting data and deriving actionable insights.
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Proficient in the use of Microsoft Office, especially Excel, and experience with marketing tools.
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Excellent organisational and project management skills.
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Effective communicator with a team-player attitude.
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Detail-oriented with an ability to multitask and meet tight deadlines.
#LI-SG2 #LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you\’re interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you\’ll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you\’ll be rewarded through our bonus scheme.
Workplace – When you join the team you\’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
#J-18808-Ljbffr
CRM Communication Specialist (Parental Cover) employer: Lego
Contact Detail:
Lego Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Communication Specialist (Parental Cover)
✨Tip Number 1
Familiarise yourself with the latest CRM trends and tools. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the LEGO Membership base during interviews.
✨Tip Number 2
Network with professionals in the CRM and marketing fields. Attend industry events or join online forums to connect with others who may have insights into the role or the company culture at LEGO.
✨Tip Number 3
Prepare to discuss your analytical skills and past experiences with CRM campaigns. Be ready to share specific examples of how you've used data to drive decisions and improve campaign performance.
✨Tip Number 4
Showcase your teamwork and communication skills. Since this role involves collaboration with cross-functional teams, be prepared to discuss how you've successfully worked with others to achieve common goals.
We think you need these skills to ace CRM Communication Specialist (Parental Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, marketing, or related fields. Emphasise any specific achievements in campaign management and data analysis that align with the responsibilities of the CRM Communication Specialist role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for enhancing member engagement and loyalty. Mention how your skills in data interpretation and project management can contribute to the LEGO Group's CRM initiatives.
Showcase Analytical Skills: Provide examples of how you've used analytical skills in previous roles. Discuss any experience with A/B testing or performance reporting, as these are crucial for optimising CRM campaigns.
Highlight Team Collaboration: Since the role involves coordinating with cross-functional teams, include examples of successful collaborations in your application. This will demonstrate your ability to work effectively within a team environment.
How to prepare for a job interview at Lego
✨Know Your CRM Basics
Make sure you brush up on your CRM knowledge before the interview. Understand the key concepts of customer segmentation, data management, and campaign execution, as these are crucial for the role.
✨Showcase Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share specific examples of A/B testing or performance analysis you've conducted, as this will demonstrate your analytical prowess.
✨Familiarise with LEGO's Values
Research LEGO's company culture and values. Being able to articulate how your personal values align with theirs can set you apart and show that you're a good fit for their team.
✨Prepare for Team Collaboration Questions
Since the role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and ability to work as part of a team.
