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- Tasks: Lead CeraVe's paid influencer strategy and create engaging social media content.
- Company: Join L'Oréal, a global leader in beauty with a commitment to inclusivity and sustainability.
- Benefits: Enjoy discounts on iconic brands, private medical insurance, and enhanced family leave.
- Why this job: Be part of a dynamic team shaping the future of skincare with innovative strategies.
- Qualifications: Experience in paid influencer strategy, strong communication skills, and a passion for skin health.
- Other info: This is a 12-month maternity cover role, perfect for creative minds ready to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Senior Social Brand Manager – CeraVe (12 month maternity cover)
Are you a passionate social brand manager ready to elevate a beloved skincare brand? We're searching for a strategic and creative individual to lead the Paid Advocacy strategy for CeraVe UKI!
This role will empower you to:
- Shape the Narrative : Develop and execute innovative paid influencer and medical advocate social strategies, driving paid Share of Views and amplifying CeraVe's medically-anchored messaging.
- Social Media Savvy: Demonstrate a deep understanding of social media platforms, content excellence, and audience engagement strategies to drive Mentions. Continuously monitoring competitor activities and industry best practices to inform brand strategy.
- Trendsetting & Disruptive : Identify emerging trends, implement cutting-edge strategies, and create one of a kind activations to engage audiences of all ages.
- Data-Driven Optimization : Leverage data and analytics tools to track performance, maximize ROI, and inform strategic decision-making for all paid advocacy activities.
- Lead & Collaborate : Manage external agency partner, work with internal commercial, medical and brand teams (locally and globally) and collaborate with the wider CDO team to deliver impactful, integrated 360 campaigns across engagement touchpoints.
A DAY IN THE LIFE
- The Senior Social Brand Manager is responsible for driving the CeraVe UKI paid influencer strategy to drive Share of Views within skincare category. This role requires a strategic mindset, creative thinking & always on trend agility to drive views to hit our Share of Influence targets.
- It involves working in sync with the CeraVe brand team to deliver influencer content for brand campaigns, constantly pushing the boundaries on best in class content and identifying the right profiles to deliver brand message.
- The Senior Social Brand Manager needs to be social and content obsessed, constantly with their finger on the pulse, aware of competitor brand activations, social media platforms, content trends, audiences, and industry news, to inspire and inform wider brand team.
- The Senior Social Brand Manager will use internal reporting tools daily to track both individual influencer metrics & total brand performance, as well as present learnings on best practice to maximise ROI.
- The Senior Social Brand Manager works seamlessly with CeraVe Love Advocacy lead, Influencer Agency, Brand team & Global team, to achieve total brand advocacy objectives. They also work closely with wider CDO team within LDB to deliver strategic, digital and medical-first social campaigns aligned with the divisional frame.
- They also work closely with Commercial team to provide content for our retail partners and drive conversion driving campaigns through social selling.
WHO YOU ARE
Are you a highly organized and results-oriented professional with a passion for skin health and a proven track record in a similar role? We're seeking a dynamic individual to join our team!
- Demonstrated experience in Paid Influencer strategy and execution to manager level
- Exceptional communication and interpersonal skills, with the ability to build relationships at all levels.
- Strong project management skills, including planning, execution, and delivery, coupled with the resilience to navigate challenges.
- Creative mindset with a keen eye for detail and a proactive approach to problem-solving, constantly seeking innovative solutions.
- Ability to work both independently and collaboratively within a team environment.
- Proven ability to thrive in a fast-paced and dynamic setting.
- A genuine passion for skin health and a commitment to making a positive social and environmental impact.
- Data-driven approach with a strong understanding of social media management and analytics tools.
If you are a highly motivated individual with a proven ability to deliver exceptional results and a passion for the beauty industry, we encourage you to apply!
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks.And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Being part of theL’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
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[2025] LOA - UKI - Senior Social Brand Manager - CeraVe (Mat Cover) employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - Senior Social Brand Manager - CeraVe (Mat Cover)
✨Tip Number 1
Familiarise yourself with CeraVe's brand values and messaging. Understanding their medically-anchored approach will help you align your ideas with their vision during interviews.
✨Tip Number 2
Stay updated on the latest trends in skincare and social media. Being able to discuss current trends and how they can be leveraged for CeraVe will demonstrate your passion and expertise.
✨Tip Number 3
Network with professionals in the beauty and skincare industry. Engaging with influencers or attending relevant events can provide insights and connections that may benefit your application.
✨Tip Number 4
Prepare to showcase your data-driven approach. Be ready to discuss specific examples of how you've used analytics to optimise campaigns, as this is crucial for the role.
We think you need these skills to ace [2025] LOA - UKI - Senior Social Brand Manager - CeraVe (Mat Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social brand management and paid influencer strategies. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for skincare and your understanding of CeraVe's brand values. Include specific examples of past successes in similar roles, particularly in driving engagement and managing influencer campaigns.
Showcase Your Social Media Knowledge: In your application, emphasise your familiarity with various social media platforms and your ability to analyse data for performance optimisation. Mention any tools you have used to track metrics and inform strategy.
Highlight Collaboration Skills: Since the role involves working with various teams and external partners, illustrate your teamwork and communication skills. Provide examples of how you've successfully collaborated on projects in the past.
How to prepare for a job interview at L'oreal Usa
✨Showcase Your Social Media Expertise
Make sure to highlight your deep understanding of various social media platforms. Be prepared to discuss specific strategies you've implemented in the past, especially those that drove engagement and brand awareness.
✨Demonstrate Data-Driven Decision Making
Since this role involves leveraging data for optimisation, come equipped with examples of how you've used analytics tools to track performance and inform your strategies. This will show your potential employer that you can maximise ROI effectively.
✨Be Trend-Savvy
Stay updated on the latest trends in skincare and social media. During the interview, share insights on emerging trends you've identified and how you would apply them to CeraVe's strategy. This shows your proactive approach and creativity.
✨Prepare for Collaborative Scenarios
Given the collaborative nature of the role, think of examples where you've successfully worked with cross-functional teams or external partners. Highlight your communication skills and ability to build relationships, as these are crucial for this position.
