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For Companies At a Glance
- Tasks: Lead social media strategy and content creation for exciting campaigns.
- Company: Join L'Oréal, a global leader in beauty with a commitment to sustainability and diversity.
- Benefits: Enjoy competitive pay, discounts, health insurance, gym memberships, and mental health support.
- Why this job: Be part of a creative team that shapes social trends and makes a positive impact.
- Qualifications: Experience in influencer marketing, social content creation, and analytics is essential.
- Other info: Work in a fast-paced environment with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
· Support marketing team with talent management for local campaign shoots
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· Own social activation & content strategy in line with brand calendar
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· Invent the big social idea & hook as part of the wider campaign and media plan
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· Identify the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
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· Create content for advocacy/social-only campaigns & boost best content on paid media
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Social Commerce
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· Build a bold social commerce strategy on TikTok Shop, identifying top social sellers and aligning activation with key calendar moments driven by NPD and social gems
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· Responsible for Amazon Prime Day plans and activation, including selecting key influencers, products, and messaging in collaboration with the e-commerce team
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· Boost trend-led “pull” content
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· Own reactive media to boost trend-led content
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Relationships
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· Manage relationships with talent & agents used in paid campaigns
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· Identify suitable talent, create brand tribes, and track influencer performance using Tracker for paid campaigns
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Paid Performance Reporting
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· Drive social share of voice performance and provide monthly reports
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· Conduct post-campaign analysis of influencer campaigns via Traackr reporting
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· Track and report CPV / CPE metrics and optimize spend accordingly
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WHO YOU ARE
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• Skilled in influencer marketing, social content creation, and social platform analytics, including reporting and managing talents
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• Creative with a keen eye for detail
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• Passionate about sharing socially relevant content
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• Effective at working with stakeholders and providing updates
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• Experienced in fast-paced, demanding environments
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• Collaborative team player willing to support wider team efforts
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• Capable of maintaining an authentic brand voice across social media platforms
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• Knowledgeable in social media management and analytics tools
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WHAT WE OFFER
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Our industry-leading benefits include competitive packages, discounts, private medical and dental insurance, gym memberships, mental health support, family leave, and fertility leave. We also support your learning and development through leadership programs and expert talks.
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WHO WE ARE
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L’Oréal operates in 150 markets, with a mission to create inclusive beauty that moves the world. We are committed to sustainability, diversity, and making a positive impact through our brands like L’Oréal Paris, Maybelline New York, Garnier, and NYX Professional Makeup.
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HOW WE RECRUIT
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We value diversity and inclusion in our hiring practices. You can apply to up to three jobs within 30 days. Please ensure your applications are accurate and consistent, as withdrawal is not permitted once submitted. Visit "Your Application Space" to track your applications.
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[2025] LOA - UKI - Senior Social Brand Manager (CPD) employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - Senior Social Brand Manager (CPD)
✨Tip Number 1
Familiarise yourself with the latest trends in social media and influencer marketing. Being able to discuss current campaigns or successful strategies during your interview will show that you're not only knowledgeable but also passionate about the industry.
✨Tip Number 2
Network with professionals in the field, especially those who have experience in social brand management. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to showcase your creativity by developing a mock social media campaign. This could be based on a product you love or a brand you admire. Presenting this during your interview can demonstrate your strategic thinking and innovative ideas.
✨Tip Number 4
Research L’Oréal’s brand values and recent campaigns. Understanding their mission and how they approach social media will help you align your answers with their goals, making you a more attractive candidate.
We think you need these skills to ace [2025] LOA - UKI - Senior Social Brand Manager (CPD)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, social content creation, and analytics. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your creative approach to campaigns. Mention specific examples of past successes in managing talent and driving social engagement.
Showcase Your Skills: In your application, emphasise your skills in social platform analytics and reporting. Provide examples of how you've used these skills to optimise campaigns and drive performance.
Highlight Collaborative Experience: Since the role requires working with various stakeholders, include examples of successful collaborations in your application. This will demonstrate your ability to work effectively in a team environment.
How to prepare for a job interview at L'oreal Usa
✨Showcase Your Creativity
As a Senior Social Brand Manager, creativity is key. Prepare to discuss your past campaigns and how you invented big social ideas. Bring examples of content you've created that align with brand strategies.
✨Know Your Influencers
Familiarise yourself with current trends in influencer marketing. Be ready to talk about how you've identified and managed talent in previous roles, and how you would create brand tribes for this position.
✨Demonstrate Analytical Skills
This role requires strong analytical abilities. Brush up on your knowledge of social platform analytics and be prepared to discuss how you've used data to optimise campaigns and report on performance metrics.
✨Emphasise Collaboration
Highlight your experience working with various stakeholders. Share examples of how you've collaborated with teams to drive successful campaigns, as teamwork is essential in this fast-paced environment.
